The volatility in ad tech continues: Audience Science is closing less than a month after it lost longtime client Procter & Gamble. Read the whole story

Programmatic technology and automation swept through the industry in the past half-decade, shifting the buying focus to audience while diminishing the importance of content … Read the whole story

One factor driving the success of programmatic is the ability to select the audience you think will be most interested in your ad, and … Read the whole story

Google has told publishers it will be adding an ad blocker to its Chrome browser next year to filter out the most annoying video … Read the whole story

Data technology, like rising water, has flooded online advertising -- but many can't swim. It's time to get serious, folks - because now, data … Read the whole story

I am not a psychologist, although I claim to my kids that a lifetime of experience gives me insights that ought to be at … Read the whole story

Mobile advertising growth increased 22% from 20% in 2015, according to digital guru Mary Meeker. Internet ad spend in the U.S. reached $73 billion, … Read the whole story