- Google's Parent Could Make A $33B Acquisition, But Face Regulatory Hurdles
Search & Performance Insider, Laurie Sullivan - Tuesday, April 9, 2024
If Alphabet acquires HubSpot, the deal by some estimates would be wor ...
- Perion Enters DOOH With $100M Hivestack Acquisition
MediaDailyNews, Karlene Lukovitz - Tuesday, December 12, 2023
Hivestack will enable cross-channel ad tech player Perion to offer DOOH capabiliti ...
- Turns Out Churn Isn't Always Bad
Advanced TV Insider, Karlene Lukovitz - Friday, December 1, 2023
Strategically managed, some high-churn subscribers can actually enhance profitability, according to o ...
- Mars To Buy U.K. Chocolate Company
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 19, 2023
Mars, maker of Snickers and M&Ms, is buying the U.K.'s Hotel Chocolat f ...
- Roku, Unity Help Mobile Apps Acquire Users Via CTV
MediaDailyNews, Karlene Lukovitz - Monday, November 20, 2023
Interactive on-screen ads are linked to acquisition technology for performance campaigns. ...
- Byron Allen Bids $10B For ABC, Other Disney Nets
MediaDailyNews, Karlene Lukovitz - Friday, September 15, 2023
Nexstar also reportedly is in talks with Disney, following remarks CEO B ...
- Agencies Seen As Lucrative M&A Targets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 17, 2023
Mergers and acquisitions of digital agencies has been one of the bigge ...
- Novacap Acquires Converged TV Platform Cadent
Digital News Daily, Karlene Lukovitz - Thursday, August 10, 2023
With the new backing, Cadent plans to expand by acquisition. ...
- A D2C's Best Friend: BarkBox's Branded Partnership Playbook
The MediaPost Cases, Lisa Singer - Thursday, September 28, 2023
As the cost of customer acquisition climbs, D2Cs are looking for n ...
- Driving Retention Through Shopping Experiences: Adore Me Meets Consumer's Diverse Needs via Multiple Shopping Models
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
The direct-to-consumer acquisition landscape is not what it used to be. It ...
- Microsoft Wins Nod From U.S. Court To Acquire Activision
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2023
After a long, drawn-out process and multiple roadblocks, Microsoft finally secured t ...
- Sonic Branding From WPP Company Comes With Performance Benefits
Data & Programmatic Insider, Laurie Sullivan - Monday, June 26, 2023
Sonic branding firm amp demonstrated a tool at Cannes that uses ...
- The Cost Of Catching Customers: What It Takes To Realize Acquisition ROI
Email Insider, Ray Schultz - Monday, June 26, 2023
Brands are now focusing more on acquisition than retention, OneSignal reports. ...
- FTC Will Try To Block Microsoft's Activision Blizzard Acquisition: Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 12, 2023
The FTC is set to file for an injunction that would enab ...
- Shutterstock Acquires Large GIF Library, Image Search Engine Giphy In $53M Deal
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 23, 2023
Shutterstock on Tuesday announced the acquisition of GIF library and image sear ...
- Amazon Weighs Acquisition Bid For Distressed AMC
Digital News Daily, Karlene Lukovitz - Wednesday, March 29, 2023
Snapping up the world's largest theatrical chain for a song could re ...
- To Boost Outdoorsy Cred, Dick's Buys Walmart's Moosejaw
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, February 23, 2023
It's an unusual move for the sporting goods retailer as it loo ...
- Conductor Acquires Searchmetrics, Cements Position In Europe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 7, 2023
Enterprise organic marketing firm Conductor announced Tuesday the acquisition of European-based competit ...
- Tinuiti Acquires Ampush In Move To Further Support Paid Social
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2023
Performance marketing firm Tinuiti today announced the acquisition of Ampush, a grow ...
- Beyond the Transaction: Tactics for an Acquisition Strategy
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
BDG has acquired ten companies in less than a decade. But ...
- Winc's Data Driven LTV
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
As customer acquisition costs soar, many DTC brands are seeking greater efficien ...
- EU Deepens Investigation Into Microsoft Acquisition Of Activision Blizzard
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 8, 2022
The deadline has come and gone as of today. The EU beg ...
- Cold Emails On The Menu: Firms Think They Can Work When Compliant
Email Insider, Ray Schultz - Friday, October 21, 2022
Most marketers think acquisition campaigns perform better when they include email, Da ...
- Poshmark Resale Site Acquired In Billion-Dollar Deal
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 5, 2022
U.S. online resale site Poshmark has been acquired by South Korean intern ...
- Comcast CEO Says He'd Welcome Chance To Buy Hulu
Digital News Daily, Karlene Lukovitz - Thursday, September 15, 2022
Brian Roberts' remarks were in reaction to remarks from Disney CEO B ...
- Brown-Forman To Acquire Ultra-Premium Gin Mare Brand
Marketing Daily, Steve Ellwanger - Thursday, September 8, 2022
The company first entered the gin category in 2019, with the purcha ...
- Yahoo Acquires The Factual, Adds Credibility Ratings To News Service
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 6, 2022
The deal aims to bring ratings to Yahoo News' more than 2 ...
- Unity Rejects AppLovin's Takeover Bid, Commits To Merge With IronSource
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 15, 2022
Unity Software on Monday rejected AppLovin's unsolicited bid to acquire the compan ...
- Broadcasting Providence: Podcasting as a Business Strategy
The MediaPost Cases, Lisa Singer - Tuesday, August 23, 2022
Why simply drop a podcast when you can build an audio med ...
- Community, Connection & CAC
The MediaPost Cases, Lisa Singer - Thursday, July 14, 2022
By partnering with HBCUs and non-profits in key locales, 4th Ave Mark ...