- Nielsen's Tone Deaf 'Upfront Planning Guide'
Planning & Buying Insider, Joe Mandese - Thursday, March 12, 2026
It's tone deaf because it features problematic legacy data its clients ...
- Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates
Advanced TV Insider, Wayne Friedman - Wednesday, March 11, 2026
An analysis found the "majority of impressions available for purchase lack progra ...
- Agentic Agency Technology Takes Stronger Position In Ad Chain
MediaDailyNews, Laurie Sullivan - Wednesday, March 11, 2026
Global independent ad agency PMG became one of the first partners ...
- Meta Passes EU Digital Services Tax To Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 10, 2026
Meta Platforms will add "location fees" to ad buys targeting users ...
- All Of Nielsen's Horses And All Of Nielsen's Men
Planning & Buying Insider, Joe Mandese - Monday, March 9, 2026
"The buying season coming up is probably as nervous a market ...
- Trade Desk Reportedly In Ad Talks With Open AI
Television News Daily, Wayne Friedman - Thursday, March 5, 2026
The Trade Desk's stock spiked 21% on Thursday morning to $30.32 ...
- Agentic Flocks To Healthcare Industry
MediaDailyNews, Laurie Sullivan - Tuesday, March 3, 2026
LiveRamp and Doceree are supporting healthcare professionals and publishers with AI agent ...
- Criteo Named First Ad-Tech Partner For ChatGPT Ads Pilot
MediaDailyNews, Laurie Sullivan - Monday, March 2, 2026
The integration enables brands to make ad buys through Criteo's commerce med ...
- IAB Tech Lab's Katsur 'Clears The Air' On Agentic Mission
MediaDailyNews, Laurie Sullivan - Friday, February 27, 2026
The IAB Tech Lab Agent Registry will launch March 1 and beco ...
- Trade Desk's CTV Gross Ad Spend: Competitive Factors?
TV Watch, Wayne Friedman - Friday, February 27, 2026
Gross ad-spend growth - media dollars ad clients spend on Trade Desk ...
- When GOTV Means Getting Voters OUT Of The Buy
Planning & Buying Insider, Joe Mandese - Thursday, February 26, 2026
What if political campaigns could target ads only to households that haven ...
- Deterministic Data A Major Factor In Infillion Acquisition Of Catalina
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2026
AI-operated buying will become the norm within the next five years, wi ...
- Upfront Prospects: Focusing On Those Key Ad Categories
TV Watch, Wayne Friedman - Wednesday, February 25, 2026
Brian Wieser, media analyst of Madison and Wall, projects rising categories f ...
- LinkedIn Launches AI-Powered SMB Subscription Hub
MediaDailyNews, Colin Kirkland - Friday, February 13, 2026
LinkedIn has announced a new premium on-platform subscription hub designed to provi ...
- IAB Sends 'Direct Buy Addendum' To Public Comment
MediaDailyNews, Laurie Sullivan - Thursday, February 12, 2026
The Interactive Advertising Bureau opened a framework for public comment that ...
- New Super Bowl Spending Champ: Novo Nordisk
Marketing Daily - Top of the News, Les Luchter - Friday, February 6, 2026
The pharma company enters the Super Bowl with a :90 spot starri ...
- Microsoft Readies Ad-Supported Xbox Cloud Gaming
MediaDailyNews, Laurie Sullivan - Tuesday, January 20, 2026
Xbox Cloud Gaming service is limited to players who have Microsoft's ga ...
- X Loophole: Why Google Ads May Still Appear There
MediaDailyNews, Laurie Sullivan - Thursday, January 8, 2026
Brands avoiding X for any reason may be purchasing advertising on t ...
- Programmatic Periscope: Media Buyers, Sellers Partner To Achieve Transparency
Publishing Insider, Ray Schultz - Tuesday, January 6, 2026
The Trade Desk's OpenAds feature snares several top publishers. ...
- NBCU, RPA Strike 'First' Live Agentic-To-Agentic Deal
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
NBCU and its sister company, ad server/tech company FreeWheel, will offer sell-si ...
- Happy New Epoch
Planning & Buying Insider, Joe Mandese - Monday, January 5, 2026
Agentic media-buying may only have started a few months ago, but it ...
- Samsung Ads Releasing Lower-Funnel 'Walled Garden' Data
Television News Daily, Wayne Friedman - Monday, January 5, 2026
Advertisers previously had access only to a limited portion of data ...
- Advertising Vet Warns AI Protocols Hide Fraud
Data & Programmatic Insider, Laurie Sullivan - Monday, December 29, 2025
Fraud across programmatic media buying and ad serving continues, although industry exe ...
- Cutting To The Front Of The Line: ChatGPT's Plan To Serve Ads With Answers
Publishing Insider, Ray Schultz - Sunday, December 28, 2025
ChatGPT will prioritize sponsored content to ensure ads show up, reports st ...
- The U.S. Ad Outlook, A New Industry Composite
Planning & Buying Insider, Joe Mandese - Wednesday, December 17, 2025
Following the demise of two of the Big 4 hold co.'s publ ...
- ANA Finds Minuscule 'Risk' In Programmatic Media Buys
Planning & Buying Insider, Joe Mandese - Tuesday, November 11, 2025
The analysis, part of the ANA's just-released update, also finds mostly neutr ...
- Supply-Side Consortium Unveils Agentic Ad Protocol, Invites Ad Industry To Join
MediaDailyNews, Laurie Sullivan - Wednesday, October 15, 2025
More than 20 companies including PubMatic, Optable, Scope3, Swivel, Classify, Triton Digita ...
- The First Agentic Media Buy, More To Come
Planning & Buying Insider, Joe Mandese - Thursday, October 16, 2025
"It felt like you were watching the first banner ad being served ...
- Google Works With Affirm To Support Agentic Commerce
MediaDailyNews, Laurie Sullivan - Thursday, October 9, 2025
Fintech company Affirm, known for its "buy now pay later" model, n ...
- TikTok Updates AI Ad Tools, Offers Smart Campaign Creation
MediaDailyNews, Colin Kirkland - Wednesday, October 8, 2025
TikTok is making updates across its AI-powered ad features and tools includi ...