- DOOH Video Climbing In Ad Spend
MediaDailyNews, Laurie Sullivan - Tuesday, February 6, 2024
Advertisers are increasing their use of short-form vertical video content from soci ...
- Caveats Flood Paid Search, Retail Media Investments
Search & Performance Insider, Laurie Sullivan - Wednesday, February 7, 2024
Analytics and reporting limitations in retail media were cited as the prima ...
- Google AI Identifies Shifting Behavior To Increase Performance For Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Google on Thursday released major updates to its ad services supported ...
- MRC Grants First-Ever Point-Of-Care Ad-Measurement Accreditation
MediaDailyNews, Joe Mandese - Thursday, February 1, 2024
The accreditation to PatientPoint's digital, place-based media network included new, "supplemental" auditi ...
- Alt Currency Race: Why It's Time For A Pit Stop
Planning & Buying Insider, Matthew Kramer - Thursday, February 1, 2024
"The best way to avoid an accident is to know your surroundings ...
- Performance-Focused NP Digital Makes Innovative Move, Acquires Creative Agency
MediaDailyNews, Laurie Sullivan - Thursday, January 25, 2024
Performance marketing agency NP Digital next week will formally announce the acquisiti ...
- Google Rolls Out Conversational AI In Search Ads
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
The experience generates ad content -- the first integration of Gemini ...
- Ad Execs: CTV Budgets Growing, Coming From Linear, Digital, Social
Television News Daily, Wayne Friedman - Monday, January 15, 2024
CTV will see weak "performance" metrics, especially when it comes to i ...
- Stagwell, MNTN Partner On Targeting, Measurement Metrics
MAD, Steve McClellan - Thursday, January 11, 2024
The partners say they are also prioritizing automated optimization technology with t ...
- Transition To Cookieless Advertising Fraught With Psychological Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, January 9, 2024
Attribution and measurement will look very different in a cookieless world, b ...
- YouTube Names Best-Performing Ads, Brand Strategies Of The Year
Marketing Daily, Colin Kirkland - Friday, December 22, 2023
Among YouTube's most popular brand strategies is tapping into longer-form videos, whi ...
- Google Expected To Restructure Ad Sales Unit
MediaDailyNews, Laurie Sullivan - Wednesday, December 20, 2023
Google plans to further consolidate staff through possible layoffs and to reassi ...
- Report: Instagram Reels Outperformed All Branded Video Content On TikTok, Facebook
MediaDailyNews, Colin Kirkland - Wednesday, December 20, 2023
Instagram Reels outperformed TikTok clips, Facebook Reels and all other branded vid ...
- Attention Metrics: Media & Sports, Health & Pharma, Education Score Highest, Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, December 19, 2023
DoubleVerify released its first global report on attention metrics and how ...
- Fubo Taps EDO To Measure CTV Performance
MediaDailyNews, Karlene Lukovitz - Tuesday, December 19, 2023
Streamers are investing in metrics to get an edge in the inten ...
- Strike A Chord: The Connection Between Music And Search
Search & Performance Insider, Laurie Sullivan - Friday, December 15, 2023
Amy Rumpler, Basis Technologies SVP, search and social media services, talks abo ...
- ABM Grit: B2B Brands, Their Goals And Their Success Rates
Email Insider, Ray Schultz - Wednesday, December 13, 2023
Many B2B brands are seeing improved metrics. But challenges remain, Momentum ITS ...
- Is AI Poised To Become A Top Carbon Culprit?
Media 3.0, Laurie Sullivan - Thursday, December 14, 2023
Microsoft's new AI model, Phi-2, is capable of running on devices a ...
- The Trade Desk: Reject Chrome Privacy Sandbox, Adopt Other Identifiers
MediaDailyNews, Karlene Lukovitz - Wednesday, December 13, 2023
The DSP's product VP warns that the 'hypercomplicated' privacy system is like ...
- DV, IAS Expand Brand Safety Measurement To YouTube Shorts
MediaDailyNews, Karlene Lukovitz - Tuesday, December 12, 2023
New capabilities build on earlier intro of viewability, IVT measurement for YouTu ...
- AXE, Market Promote Scented Apparel
Out to Launch, Fern Siegel - Monday, December 11, 2023
The Stealie features various fragrance images on back -- from cedarwood ...
- How Pressure Driving Ad Performance Changes Media
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
A recent survey of advertisers and agency execs found 60% of report ...
- Disney Hits Launches First Multispot Ad Campaign
Marketing Daily, Laurie Sullivan - Saturday, December 2, 2023
The campaign spotlights how Disney Hits brings musical enchantment to fans ...
- Google Appoints Srinivasan To Run Ad Business
MediaDailyNews, Laurie Sullivan - Wednesday, November 29, 2023
Google ad exec Vidhya Srinivasan will step into Jerry Dischler's role, spearheadi ...
- A Data Frenzy At Microsoft Advertising
Search & Performance Insider, Laurie Sullivan - Tuesday, November 28, 2023
It seems Microsoft Advertising is providing more ways for publishers and advertise ...
- Data Drama Musicals Hit High Note With Generative AI
Data & Programmatic Insider, Laurie Sullivan - Monday, November 20, 2023
The name NinjaCat may sound like a fictitious character, but the awarene ...
- Active Attention Launches With Deterministic Measurement
MediaDailyNews, Laurie Sullivan - Thursday, November 16, 2023
Audi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- Economic Impact On Performance
Search & Performance Insider, Laurie Sullivan - Wednesday, November 15, 2023
A disconnect between consumer sentiment and behavior has driven the economy, purchas ...
- Agencies Now Recognized Under TikTok's Marketing Partners Program
MediaDailyNews, Colin Kirkland - Wednesday, November 8, 2023
The new "Agency" category will help brands looking to run creative a ...
- Why Crafting An Effective Media Plan Is Like An Endurance Sport
Planning & Buying Insider, Chris Portella - Wednesday, November 8, 2023
Endurance training and media planning both require discipline, dedication, adaptability and ...