- What Does Today's Marketing Performance Look Like?
Performance Marketing Insider, Laurie Sullivan - Friday, November 28, 2025
The big challenge in negotiations between CMOs and CFOs is how markete ...
- Email Ties The Knot With AI: PR Firm Adds New Tech To Legacy Platform
Email Insider, Ray Schultz - Wednesday, November 26, 2025
Cobalt Keys has announced AI partner certifications to help brands reduce ...
- Why Ad Spending Grew, Not Stalled During Government Shutdown - For Now
Planning & Buying Insider, Joe Mandese - Tuesday, November 25, 2025
Data shows the U.S. ad market expanded half again as much duri ...
- 'Wicked: For Good' Conjures $150M Open
MediaDailyNews, Wayne Friedman - Monday, November 24, 2025
"Wicked: For Good" is the second-biggest domestic opening of the year ...
- Google Advances AI Image Generation For Ads
MediaDailyNews, Laurie Sullivan - Thursday, November 20, 2025
Google has launched new features that allow for advanced, AI-powered image generati ...
- Google To Advance Bidding Strategy In Ads
Performance Marketing Insider, Laurie Sullivan - Monday, November 17, 2025
Google will soon introduce "Journey Aware Bidding" in Google Ads - signali ...
- 'Now You See Me' Outpaces 'Running Man'
MediaDailyNews, Wayne Friedman - Sunday, November 16, 2025
"Now You See Me" also topped "Running Man" in national TV ad-spe ...
- New Season Delivers Slight Increase In Viewing, Ad Spend
Television News Daily, Wayne Friedman - Friday, November 14, 2025
Fox and NBC led the group with $738.9 million and $712.8 milli ...
- Automotive TV Spending Declines 24% In October
Marketing Daily, Tanya Gazdik - Tuesday, November 11, 2025
Year-to-date spending also continues to fall, down 7.6% year-over-year to $1.8 billi ...
- Amazon Reboots Ads System, Agents For Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, November 11, 2025
Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday ...
- A Face Only A Box Office Could Love: 'Predator: Badlands'
MediaDailyNews, Wayne Friedman - Monday, November 10, 2025
Globally, the movie posted $80 million - the strongest opening in t ...
- Halloween Weekend Horror: Worst Box Office In 31 Years
MediaDailyNews, Wayne Friedman - Monday, November 3, 2025
The top two Halloween weekend movies this year could only muster arou ...
- U.S. Ad Market Reaccelerates Despite Tough Year-Ago Comps
MediaDailyNews, Joe Mandese - Monday, November 3, 2025
Following months of deceleration, the U.S. ad market posted a nearly ...
- Open Programmatic CTV: Roku Dominates, Apple Rising
Advanced TV Insider, Wayne Friedman - Thursday, October 23, 2025
Roku's share of the market dipped 3% in Q3 vs. Q2 th ...
- Top Cable News Networks Post $207.6M Combined Ad Spend For September
Television News Daily, Wayne Friedman - Wednesday, October 15, 2025
Fox News Channel widened its lead in September, but lost strength ...
- Streamers See Sharp Declines In Linear Media Spend
Television News Daily, Wayne Friedman - Tuesday, October 14, 2025
Media spend/value for streamers fell nearly 50% to $241.8 million, with declin ...
- Meta API Update Finds Alt Uses For Excluded Ad Placements
MediaDailyNews, Colin Kirkland - Thursday, October 9, 2025
Meta is rolling out marketing API changes designed to improve ad performan ...
- YouTube Introduces Multimodal Measurement
Performance Marketing Insider, Laurie Sullivan - Thursday, October 9, 2025
YouTube is making it easier to measure the impact of organic a ...
- Adobe Partnership With Amazon Ads Puts Focus On Real-Time, Secure Data
MediaDailyNews, Laurie Sullivan - Monday, October 6, 2025
The integration analyzes shopping and other signals from Amazon DSP, Sponsored Produc ...
- American Express Unveils 'Amex Ads,' Platform Leverages First-Party Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 6, 2025
"Amex Ads" is designed to connect brands with consumer cardmembers, using t ...
- State-Level Ad Spend Predicts Economic Downturn
Planning & Buying Insider, Joe Mandese - Thursday, October 2, 2025
A new, first-of-its-kind analysis indicates local ad spending is a leading indicat ...
- Assembly: It's The Political Ad Economy, Stupid
Red, White & Blog, Joe Mandese - Thursday, October 2, 2025
That's the gist of a new political ad tracking report being releas ...
- U.S. Records Second Monthly Decline In August, Another Olympic Comp
MediaDailyNews, Joe Mandese - Tuesday, September 30, 2025
U.S. ad spending fell 3.1% in August, marking the second consecutive month ...
- AI's Tipping Point: CMOs Say 'Batter Up' Without Integrating Tools
Data & Programmatic Insider, Laurie Sullivan - Monday, September 29, 2025
Jason Downie, global CRO of Making Science's RAISING division, described generative ...
- WARC Upgrades Global Ad Forecast On Surge In Retailer Social Spending
MediaDailyNews, Colin Kirkland - Friday, September 26, 2025
A new report from the World Advertising Research Center shows ad spe ...
- TikTok US Latest Version Valued At An Estimated $14B
Performance Marketing Insider, Laurie Sullivan - Friday, September 26, 2025
President Trump said China approved the deal and signed an executive ord ...
- IAB: Media Buyer Outlook Dives From Start Of Year
MediaDailyNews, Laurie Sullivan - Thursday, September 25, 2025
Media-buyer spending expectations fell from a 2025 growth of 7.3% in Janua ...
- Google Defends Ad-Tech Business, DOJ Witness Urges Breakup
MediaDailyNews, Laurie Sullivan - Tuesday, September 23, 2025
On the first day of Google's ad-tech remedies trial, a potential buy ...
- Vibe Strategy
Media 3.0, Joe Mandese - Monday, September 22, 2025
The concept is a bit like vibe coding, but applied to bra ...
- CTV Approaches A Third Of TV Ad Spending
MediaDailyNews, Joe Mandese - Thursday, September 11, 2025
The finding comes as the medium surpasses total viewing and approaches pari ...