- Disney, Walmart Connect Forge Deal To Provide Streaming, Customer Insights
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
The deal will connect Walmart's customer purchase data with Disney's internal insigh ...
- Former Canoe Ventures CEO David Porter To Lead WBD Ad Sales Research
Television News Daily, Wayne Friedman - Tuesday, April 16, 2024
Former Canoe Ventures CEO David Porter has been hired as head ...
- Dentsu Unveils First Party Data-Driven Merkury For Media
MAD, Steve McClellan - Friday, March 29, 2024
With this launch, Dentsu said it will become the first agency holdi ...
- TV Networks, Streaming, Broadband: Happy Partners - Or Frenemies In The Making?
TV Watch, Wayne Friedman - Friday, March 8, 2024
With all the focus on linear TV networks and their owners, ...
- India's Connected TV Ad Spending To Grow 30% A Year
Research Intelligencer, Robert Williams - Friday, March 1, 2024
About half of households in India said they own a smart T ...
- Addressable TV Consistently Gets 40% Reach: CIMM
Television News Daily, Wayne Friedman - Thursday, February 29, 2024
The research revealed that "effective" CPMs for addressable campaigns are more efficie ...
- FAST Channels Still Rising, But How Fast? And For What Viewers?
TV Watch, Wayne Friedman - Friday, February 23, 2024
FAST channels have mostly inexpensive, low-cost content. But analysts believe that whi ...
- Data Targeting Startup Recruits Ad Vets For Advisory Board
MediaDailyNews, Laurie Sullivan - Tuesday, February 13, 2024
A group of industry veterans will serve on the advisory board ...
- Crunching Numbers: What Google, Meta Owe U.S. Publishers
Search & Performance Insider, Laurie Sullivan - Wednesday, January 24, 2024
Experts in academia crunch the data to determine the fair market val ...
- Disney Clean Room Adds AWS, Google Cloud Services
MediaDailyNews, Karlene Lukovitz - Wednesday, January 10, 2024
Disney is also launching a portal for easier clean room use ...
- Eroding Trust Changing Influencer Status, Reddit Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, January 9, 2024
"We've been dominated by search algorithms and influencers, but consumers have start ...
- Go Addressable Adds Paramount, Becomes Official Trade Org
MediaDailyNews, Karlene Lukovitz - Tuesday, November 28, 2023
The organization is expanding its membership, with funding to expand educational effor ...
- Addressable Gets A Boost From Satellite Carriers
Advanced TV Insider, Karlene Lukovitz - Friday, October 20, 2023
With DirecTV and Dish TV being integrated into Canoe's unified solution, nation ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom Audiences
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
The partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- Half Of Buyers Say Addressable TV Played Role In Upfronts
MediaDailyNews, Karlene Lukovitz - Thursday, September 14, 2023
And 80% of those execs said addressable was an important or extreme ...
- Dish Media Blends CTV, Linear TV Ads Programmatically, Extends Ad Reach
Television News Daily, Wayne Friedman - Wednesday, May 31, 2023
'Dish Connected' can blend CTV and linear TV addressable TV inventory throu ...
- Data Reveals Programmatic Cookie Alternative Pricing, Impressions
Search & Performance Insider, Laurie Sullivan - Friday, May 19, 2023
Data shows how cookie alternatives can generate additional revenue for publishers outsi ...
- NewFronts: Disney To Report Always-On Ad Performance Insights, Starting With Hulu
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
Disney has teamed with Innovid to enable actionable insights in digital a ...
- Behind Brands' Focus On Clean Rooms, Interoperability, Identity Strategies
Advanced TV Insider, Karlene Lukovitz - Thursday, April 27, 2023
Marketers need an identity strategy that allows for a mixture of authenticate ...
- Criteo, Magnite Create Strategy To Connect Retail Media With CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, February 6, 2023
CTV and retail media, two of the fastest-growing ad channels, continue ...
- The Next Big Thing For Addressable TV: Retail Media Collaboration
Advanced TV Insider, Karlene Lukovitz - Friday, January 27, 2023
Combining retailers' transactional and consumer profile data with TV's engagement factor a ...
- Your Brain On Addressable: More Engagement, Emotion, Recall
Advanced TV Insider, Karlene Lukovitz - Friday, December 2, 2022
Greater recall of addressable vs non-addressable ads is true whether or n ...
- More Buyers Using Addressable TV, More Planning To Up Spending
Digital News Daily, Karlene Lukovitz - Wednesday, November 16, 2022
Second annual survey of marketers by Go Addressable finds greater adoption, positi ...
- U.S.-Based Journey Further CEO Duncan Smith On How To Keep Consumers With The Brand
Data & Programmatic Insider, Laurie Sullivan - Monday, November 14, 2022
Expanding ad agency Journey Further from the U.K. to the U.S. ...
- Yahoo DSP Expands Exclusive DirecTV Deal To Include Set-Top-Box Data
Television News Daily, Wayne Friedman - Monday, October 17, 2022
Building on its deal with Yahoo as its exclusive demand-side platform, Direc ...
- Yahoo, DirecTV Advertising Expand Deal To Include STB Data
Digital News Daily, Karlene Lukovitz - Monday, October 17, 2022
Yahoo's DSP clients can now activate TV usage data from millions ...
- Bear Hugs Not Enough For Newbie GOP Candidates? Frugal Ad Spend For Trump
TV Watch, Wayne Friedman - Tuesday, September 27, 2022
There are some concerns that GOP fundraising isn't all it's cracked ...
- 67% Of Advertisers Report Using Addressable, But Measurement Remains Sticking Point
Advanced TV Insider, Karlene Lukovitz - Thursday, September 8, 2022
Nearly half of of teams responsible for addressable TV advertising cover bo ...
- Addressable TV Ads Gain, But Measurement Concerns Remain
Television News Daily, Wayne Friedman - Thursday, September 8, 2022
Addressable TV advertising needs better ROI measurement for the business to accelerat ...
- Disney Upfront Reaches Record $9B
Television News Daily, Wayne Friedman - Monday, July 18, 2022
Disney says it posted "double-digit" CPM price increases for its ABC Televisi ...