- 2030 Forecast: Ad-Supported Video Soars 75% To $540B
Television News Daily, Wayne Friedman - Friday, April 3, 2026
"Social video advertising is becoming the dominant force, reshaping how content ...
- An Agentic Upfront: What About Transparency?
TV Watch, Wayne Friedman - Friday, April 3, 2026
Will buying and selling AI agents really talk with each other? T ...
- Criteo GO Uses Generative AI To Scale Wider Ad Base, Allocate Budgets
MAD, Fern Siegel - Wednesday, April 1, 2026
Display, video, native and social are unified within a single campaign environm ...
- OpenAI Turning ChatGPT Into Virtual 'Shopping Mall'
MediaDailyNews, Laurie Sullivan - Thursday, April 2, 2026
Smartly.io has become OpenAI's first creative ad-tech partner, allowing advertisers to pla ...
- Linear Network 'Media Value' Plummets In Q1
Television News Daily, Wayne Friedman - Thursday, April 2, 2026
"Media value" for linear TV networks is down 16% to $1.24 billi ...
- Programmatic Ad Tech Overlooks Differences In Media Quality
Around the Net In Media, Ray Schultz - Tuesday, March 31, 2026
The advertising industry’s fixation with tying media value to short-term outcomes usi ...
- Google Pressured To Stop Serving AI Video To Kids
MediaDailyNews, Laurie Sullivan - Wednesday, April 1, 2026
Child development experts are pressuring Google to stop serving AI-generated videos ...
- Google Teaches Brands To Build Dynamic Agents
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 1, 2026
Google released a guide today that teaches developers and marketers how ...
- TV Station Concerns: More Digital-First Media Taking Sports
TV Watch, Wayne Friedman - Wednesday, April 1, 2026
TV station groups have formalized their concerns in comments filed with t ...
- FTC Cracks Down On Ad Practices By Car Dealerships
Around the Net In Media, Ray Schultz - Tuesday, March 31, 2026
The Federal Trade Commission has toughened its regulation of car dealerships, includi ...
- Advertisers Battle '11th-Hour' Meta Arbitration Bid
MediaDailyNews, Wendy Davis - Monday, March 30, 2026
Facebook advertisers who filed a class-action lawsuit in 2018 over allegedly inflat ...
- IAB Explores Future Video Outcomes From Agentic
MediaDailyNews, Laurie Sullivan - Monday, March 30, 2026
The IAB released a whitepaper Monday exploring autonomous AI systems that ha ...
- Comcast Engages In High-Stakes Streaming Pivot
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 31, 2026
The Comcast report demonstrates TV's role as a full-funnel driver of performan ...
- Netflix Raises Price Of Standard Ad-Free Plan, Ad Tier A Better Bargain
Around the Net In Media, Ray Schultz - Monday, March 30, 2026
Netflix raised the price of its standard ad-free plan to $19.99 p ...
- Wikipedia Bans Most AI-Generated Content, Advertisers May Benefit
MediaDailyNews, Laurie Sullivan - Friday, March 27, 2026
Despite immediate hurdles for advertisers and marketers relying on automated tools, t ...
- Apple Hires Former Google Executive To Run AI Marketing
MediaDailyNews, Laurie Sullivan - Friday, March 27, 2026
Apple announced the appointment of Lilian Rincon to VP of product marketi ...
- Meta Previews AI-Powered Ad Displays, Creator Offerings At NewFronts
MediaDailyNews, Colin Kirkland - Friday, March 27, 2026
At its IAB NewFronts event, Meta highlighted new ad display options a ...
- TikTok NewFront Highlights U.S. Venture, Ad Reach
MediaDailyNews, Colin Kirkland - Friday, March 27, 2026
At its first NewFronts presentation as a majority U.S.-owned venture, TikTok promot ...
- AI Threatens Ad Quality, Rewrites The Internet
Performance Marketing Insider, Laurie Sullivan - Monday, March 30, 2026
Reddit CEO Steve Huffman outlined the company's new labeling system for bot ...
- TikTok Boasts Of Joint Venture And Improvements For Advertisers
Around the Net In Media, Ray Schultz - Thursday, March 26, 2026
TikTok launched its latest NewsFront showcase by highlighting a two-month old joint venture with USDS a ...
- ANA Rolling Out Aquila In 30 Days
MediaDailyNews, Joe Mandese - Thursday, March 26, 2026
NASHVILLE -- The first wave will have data from Meta, YouTube a ...
- Omnicom Annual Report Emphasizes Clients, Media, AI - People, Not So Much
MediaDailyNews, Joe Mandese - Friday, March 27, 2026
NASHVILLE -- Omnicom released its annual report Thursday about the same ti ...
- New FuboTV May See Sports Streaming Gains: Analyst
Television News Daily, Wayne Friedman - Friday, March 27, 2026
One analyst believes there is growth potential for the new iteration ...
- 'Bachelorette' Redo: What's Left For Unscripted 'Reality' TV?
TV Watch, Wayne Friedman - Friday, March 27, 2026
We are seeing real-life contestants on unscripted shows with real-life anger issu ...
- Automotive TV Spending Levels Off In February
Marketing Daily, Tanya Gazdik - Wednesday, March 25, 2026
Over 35% of total auto industry spend in February went toward t ...
- Meta Adds More Affiliate Brands, In-Stream Shopping Updates
MediaDailyNews, Colin Kirkland - Wednesday, March 25, 2026
Meta is introducing updates designed to help creators and advertisers connect a ...
- Human Traffic Slows, Automation Grows 8 Times Faster
MediaDailyNews, Laurie Sullivan - Thursday, March 26, 2026
Automated online traffic from bots conducting agentic searches and purchases grew 23.5 ...
- Call For Reinvention: A Conversation With P&G's Marc Pritchard
Planning & Buying Insider, Joe Mandese - Thursday, March 26, 2026
"We made a pretty big shift a few years ago when ...
- 'March Madness' First Weekend: Ad Spend +5%, Viewing +7%
Television News Daily, Wayne Friedman - Thursday, March 26, 2026
National TV advertising on all networks grew to $499.0 million, according ...
- Trade Desk Faces New Audit, This Time By Omnicom
MAD, Steve McClellan - Tuesday, March 24, 2026
The latest audit follows word last week that Publicis Groupe advised clien ...