- Simon Appointed Chief Creative Officer For BMB
MAD, Fern Siegel - Thursday, April 25, 2024
Laurent Simon will oversee a portfolio that includes Samsung, Rana, Farrow &am ...
- Aquila Power Catamarans Taps Spark As Its First Creative, Brand Strategy Agency
MAD, Steve McClellan - Thursday, April 25, 2024
The client is expanding operations across the Americas, APAC, and Europe a ...
- City Furniture Names Alma Creative Agency, Builds New Brand Platform
Accounts on the Move, Fern Siegel - Wednesday, April 24, 2024
This is the client's first external ad agency in a decade. ...
- Simon/Myers Debuts First Campaign For Cohere Beauty
MAD, Fern Siegel - Wednesday, April 24, 2024
The cross-platform work showcases the company's capabilities and its concierge-level service. ...
- Paramount+ Celebrates The National Parks Foundation Mission
MAD, Fern Siegel - Wednesday, April 24, 2024
Paramount+ explores new locations this week, including live streams of Yosemite a ...
- Miracle-Gro: Make Your Garden Grow (Virtually)
MAD, Steve McClellan - Wednesday, April 24, 2024
The lawn and garden care company is launching a contest on farmi ...
- Digitas Unveils Activation-Focused GenAI Operating System
MAD, Steve McClellan - Wednesday, April 24, 2024
According to Digitas Chief Operating Officer Adam Birkenhead, the agency's system ...
- GroupM Unveils 'New Buyer Identifier' Data For CPG Clients
MediaDailyNews, Joe Mandese - Thursday, April 25, 2024
The agency group says the "first-to-market" data is part of an exclusi ...
- Innocean Taps Creative Veteran Borchert To Oversee Its Hyundai NA Account
People on the Move, Steve McClellan - Wednesday, April 24, 2024
Ad agency Innocean USA has named Gui Borchert as executive creative direct ...
- Titans Of News Media Meeting Monday To Discuss Digital Future
TVBlog, Adam Buckman - Thursday, April 25, 2024
All eyes will be on a sprawling, 90-minute panel discussion event ne ...
- Badger Agency Morphs Into Futura Collective
MAD, Steve McClellan - Tuesday, April 23, 2024
Grey veterans Debby Reiner and Kelli Tuggle have joined the agency ...
- Jeffers To Take Reins At Leo Burnett As CEO
MAD, Fern Siegel - Tuesday, April 23, 2024
Jeffers will head the agency's flagship Chicago office and key brand partnership ...
- Report: Brands Are Getting Better At Personalized Marketing
MAD, Steve McClellan - Tuesday, April 23, 2024
But there's more work to be done as 91% of those survey ...
- Nancy Hill Retiring As CEO At Marcus Thomas
MAD, Steve McClellan - Tuesday, April 23, 2024
The agency said two executives, Scott Chapin and Jamie Venorsky will succe ...
- IPG Reports 1.3% Growth In Q1, In Line With Expectations
MAD, Steve McClellan - Wednesday, April 24, 2024
The company said that its media operations, healthcare marketing and PR uni ...
- Chernoff Newman Appoints Jividen Group CD
People on the Move, Fern Siegel - Tuesday, April 23, 2024
Jividen has worked at various agencies, including Weber Shandwick, Energy BBDO a ...
- Learning Care Group Selects Wpromote As U.S. Media AOR
Accounts on the Move, Fern Siegel - Monday, April 22, 2024
Learning Care Group operates more than 1,075 schools across 39 states. T ...
- Red Antler Group Debuts After Buying Big Stake In Fat Earth
MAD, Fern Siegel - Friday, April 19, 2024
The deal formally establishes the Red Antler Group, comprised of Red Antle ...
- Rizuto Takes Reins As Ogilvy's Chief Creative Officer, North America
MAD, Fern Siegel - Friday, April 19, 2024
This is a return engagement for the award-winning creative. He worked f ...
- Code And Theory Leads ETS Global Rebranding Project
MAD, Steve McClellan - Friday, April 19, 2024
While some have criticized its approach, the 75-year-old company is doubling do ...
- New Brand Consultancy Dang Targets Gen Z, Gen Alpha
MAD, Fern Siegel - Thursday, April 18, 2024
Dang developed its own a blueprint for marketers, a user-centric process ...
- Madwell Creates President's Post, Promotes Benitez To Fill It
MAD, Steve McClellan - Thursday, April 18, 2024
Benitez, who grew up in Argentina and Puerto Rico, is a 15-year-pl ...
- Stagwell Opens New EMEA Office Hub
Mediapsssst, Richard Whitman - Thursday, April 18, 2024
The "grand opening" as Stagwell called it, in the Blue Fin Buildi ...
- ANC Named Lucas Oil Media AOR
Accounts on the Move, Fern Siegel - Wednesday, April 17, 2024
The AOR appointment expands a 10-plus-year relationship between the companies. ...
- From Orphan To VP... Why This SOKO Ad Exec Had "No Option" But Succeed
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 19, 2024
"I'm Brazilian, as I said, but I'm also lesbian, and I ca ...
- Frontier Selects Southern As Managing Director To Drive Growth
MAD, Fern Siegel - Wednesday, April 17, 2024
Southern's remit is to widen the company's capabilities. ...
- Raw Sugar Living Picks Periscope As First AOR, Initial Work Debuts
MAD, Fern Siegel - Wednesday, April 17, 2024
Minneapolis-based Periscope won the business after a competitive review. Its remit ...
- Agency Groups Meet The People And True Independent Holdings Join Forces
MAD, Steve McClellan - Wednesday, April 17, 2024
TIH will assume responsibility for general media services for the group. Ter ...
- The Shipyard To Acquire Agency Fahlgren Mortine
MAD, Steve McClellan - Thursday, April 18, 2024
The combined company will have a team of nearly 400 across ...
- Toyota Prepares For Olympics, Camry, Crown Signia Launches
Marketing Daily, Tanya Gazdik - Wednesday, April 17, 2024
The automaker is launching global executions under the "Start Your Impossible" bann ...