- Disney, Walmart Connect Forge Deal To Provide Streaming, Customer Insights
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
The deal will connect Walmart's customer purchase data with Disney's internal insigh ...
- Roku Inks NewFront Deals With Trade Desk, iSpot, NBCU
Television News Daily, Wayne Friedman - Tuesday, April 30, 2024
Trade Desk advertisers now have direct access to Roku via a priva ...
- Olympic TV Sport Multi-Frames: More Eyes - And Eye Drops? Hello, Sponsors
TV Watch, Wayne Friedman - Friday, March 22, 2024
A new feature will allow viewers to track up to 40 li ...
- Former Google Ad Boss To Lead Cloud Applications
MediaDailyNews, Laurie Sullivan - Thursday, February 29, 2024
Jerry Dischler, a Google executive known for his role in developing advertisi ...
- Microsoft Expands Omnicom, Automotive, AI Collaborations At CES
Search & Performance Insider, Laurie Sullivan - Tuesday, January 9, 2024
Several announcements at CES will change the way advertisers work with Microso ...
- NBCU Touts Strong Q1 One Platform Ad Results
Television News Daily, Wayne Friedman - Monday, January 8, 2024
NBCU says an initial batch of ad deals for its new O ...
- Hallmark Media Adds VideoAmp As 'Currency'
Television News Daily, Wayne Friedman - Wednesday, November 1, 2023
Hallmark Media has added VideoAmp as a "currency' in deals for advanc ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom Audiences
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
The partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- Finding a New Audience with a Virtual Restaurant
The MediaPost Cases, Lisa Singer - Friday, October 20, 2023
During COVID, every restaurant was looking to generate sales in any w ...
- Magnite Intros Audience, Data, Identity Solutions Suite
Digital News Daily, Karlene Lukovitz - Thursday, June 15, 2023
Products are designed to help display, online video and streaming media owne ...
- Criteo Teams With Omnicom Media Group To Launch 'Commerce-Built' SSP
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
The platform "marks a significant step forward for the industry by enabli ...
- VideoAmp Announces Data Deal With Consumer Credit Bureau TransUnion
MediaDailyNews, Joe Mandese - Wednesday, May 31, 2023
The deal will integrate TransUnion's "TruAudience" consumer segmentation data "algorithmically" with VideoAmp ...
- Why Fox News' Upfront Ad Pitch Is 40% Full (Of It)
Red, White & Blog, Joe Mandese - Tuesday, May 16, 2023
"Lifestyle content," Fox News sales chief Jeff Collins said, "now comprises ov ...
- NBCU To Start Local TV Ad Deal-Making Guarantees Using Comscore In 31 Markets
Television News Daily, Wayne Friedman - Thursday, May 11, 2023
NBCU says it will transact with local advertisers using Comscore across ...
- ARF Audience X Science Day Two: Media Currency Battle Lines Drawn
MediaDailyNews, Tony Jarvis - Friday, April 28, 2023
The focus on media currencies continued on Day Two of the A ...
- Initiative's Bosetti: This Could Be The Year We Shift From Linear To Finding Audiences Where They Are
MediaPost Live, Joe Mandese - Thursday, April 27, 2023
The 2023-24 upfront will be the most bifurcated yet, with some clien ...
- Live TV Sports: Everyone Wants A Piece Of The Action -- No Matter How Small
TV Watch, Wayne Friedman - Tuesday, April 25, 2023
TV stations and networks must now consider that live sports needs ...
- New AVOD Tier, Data Platform To Take Center Stage At AMC Networks Upfront
TVBlog, Adam Buckman - Monday, April 17, 2023
AMC Networks Chief Commercial Officer Kim Kelleher says AMCN's new AVOD streami ...
- Microsoft Rolls Out Third-Party Government Services Advertising Pilot
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 29, 2023
Microsoft on Wednesday launched a pilot program to allow advertising by delegat ...
- Tubi Offers Comscore, VideoAmp As Alternate Currencies, Intros Pause Ad Format
Digital News Daily, Karlene Lukovitz - Thursday, March 23, 2023
The FAST is also expanding planning capabilities through VideoAmp and LiveRamp. ...
- 5% Solutions
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
What is it about the problem-solving power of the number 5%? T ...
- Microsoft Strengthens Multichannel Ad Approach, Discontinues Bid Modifiers For Audience Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 2, 2023
Search Ads and Audience Ads make a good combination, according to Microsof ...
- Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 20, 2023
Microsoft Advertising released a model into general availability that it calls "last-tou ...
- Why Zero-Party Is The Future Of Digital Media Buying
MAD, Mario Carrasco - Thursday, January 12, 2023
As zero-party data is provided voluntarily, it affords marketers an unrestricted vi ...
- Demand For Digital Audiences Varies By Industry Amid Strategy Shifts
Research Intelligencer, Robert Williams - Tuesday, December 20, 2022
Looking ahead to 2023, Experian forecasts that advertisers will be less adventuro ...
- HMG N.A. Platform Integrates Samba TV OTT, Linear Data
Digital News Daily, Karlene Lukovitz - Wednesday, October 26, 2022
This marks the first time a major agency holding group has ful ...
- First-Party Data Reorients Media Sales
MediaDailyNews, Nicole Perrin - Wednesday, October 12, 2022
Advertisers' increasing reliance on first-party data will materially change media planning, buyin ...
- Lotame: Demand For High-Quality Third-Party Data Soars
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
The top-selling audience segments in North America for first-half 2022 were tho ...
- Verizon, Yahoo Sports Kick Off Destination For Most Reliable Player Weekly Fantasy Football Recap
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 28, 2022
Verizon is partnering with Yahoo Sports to launch the Fantasy Football Flashbac ...
- OpenAP's Identity Graph Strikes Deals With Big 3 SSPs, GroupM First To Use
Television News Daily, Wayne Friedman - Tuesday, September 27, 2022
Advertisers can now see unified campaign cross-platform results, including deduplicated reach a ...