- Why GroupM Wants You To Get Your Head Into - Not Out Of - The Cloud
Planning & Buying Insider, Joe Mandese - Tuesday, January 9, 2024
GroupM performance media shop Nexus this morning announced a "maturity framework" ...
- Execs Expect Shifts In Targeting, Creative, Metrics, Aggregation For CTV, Addressable In 2024
Advanced TV Insider, Karlene Lukovitz - Wednesday, December 27, 2023
With AI accelerating, a newly cookie-less environment and consolidation and bundling ...
- What IAB Tech Lab's Katsur Predicts Next For Media
Media 3.0, Laurie Sullivan - Tuesday, December 26, 2023
IAB Tech Lab CEO Anthony Katsur shared his thoughts on how ...
- Disney IDs (And Promotes) Family Streaming Audience Segments
MediaDailyNews, Karlene Lukovitz - Wednesday, December 20, 2023
With more competition for ads coming in 2024, Disney continues to expa ...
- The Trade Desk: Reject Chrome Privacy Sandbox, Adopt Other Identifiers
MediaDailyNews, Karlene Lukovitz - Wednesday, December 13, 2023
The DSP's product VP warns that the 'hypercomplicated' privacy system is like ...
- IPG Strikes First-Mover Deal With OpenAP, Integrates Persons-Level Data With Acxiom's
MediaDailyNews, Joe Mandese - Tuesday, December 12, 2023
The deal between OpenAP and Magna will provide IPG Mediabrands' agencies a ...
- IPG Mediabrands Strikes Advertising Deal With Amazon Prime Video
Television News Daily, Wayne Friedman - Thursday, December 7, 2023
Amazon Ads and IPG Mediabrands have struck a three-year deal to he ...
- Coca-Cola Targets Cord Cutters, Offers One-Click Buys, On New Roku Content Hub
MediaDailyNews, Karlene Lukovitz - Wednesday, December 6, 2023
Effort includes one-click on-screen buys of products via a DoorDash partnership. ...
- Samsung DSP Integrates Experian ID, Syndicated Audiences
MediaDailyNews, Karlene Lukovitz - Tuesday, December 5, 2023
Experian has data spanning 2,300 attributes per household and 250 per consume ...
- What YouTube Product Drops Updates Mean For Advertising
MediaDailyNews, Laurie Sullivan - Saturday, December 2, 2023
Timing is everything, according to YouTube, which has updated its Product Dro ...
- AI Interest Engine Integrates With Google Ads
Search & Performance Insider, Laurie Sullivan - Friday, December 1, 2023
Lytics built an Interest Engine on a suite of AI tools, includi ...
- Survey Finds High Intent To Start Using Or Spend More On Addressable TV
MediaDailyNews, Karlene Lukovitz - Wednesday, November 29, 2023
Go Addressable poll indicates more buyers seeing improvement in measurement, scale, opportunit ...
- California Privacy Regulator Floats New Restrictions On Ad Profiling
MediaDailyNews, Wendy Davis - Monday, November 27, 2023
California's privacy agency on Monday floated potential regulations that would require compani ...
- Go Addressable Adds Paramount, Becomes Official Trade Org
MediaDailyNews, Karlene Lukovitz - Tuesday, November 28, 2023
The organization is expanding its membership, with funding to expand educational effor ...
- Fire TV Advertising Intros New Homescreen Options, Contextual Placement, CTV Bundles
MediaDailyNews, Karlene Lukovitz - Thursday, November 2, 2023
Amazon Fire TV's viewer base is now large enough to justify investme ...
- Disney+ Intros 1st-Party Audience Targeting, PMP Programmatic, Expands Measurement
MediaDailyNews, Karlene Lukovitz - Friday, October 27, 2023
Disney also promoting Rita Ferro to president of global advertising. ...
- The Trade Desk, Comscore Team On AI-Powered Political Audience Targeting
MediaDailyNews, Karlene Lukovitz - Tuesday, October 24, 2023
Segments allow for capturing TV ad exposure down to the local lev ...
- Prepping For Cookie-less World, Inuvo Releases Audience Discovery Portal 2.0
Mediapsssst, Richard Whitman - Tuesday, October 24, 2023
The martech firm says the latest version of the AI-driven portal le ...
- IPG Unveils New Identity Platform Developed By Acxiom
MAD, Steve McClellan - Wednesday, October 18, 2023
According to IPG, Real ID enhances a marketer's existing first-party data, "witho ...
- TikTok Targets All Screens With New Content Offering
MediaDailyNews, Colin Kirkland - Tuesday, October 17, 2023
"Out of Phone" is intended to bring TikTok videos to screens ...
- YouTube Wants Advertisers To 'Own The Moment' With AI Ad Tools
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
YouTube's Google AI-powered solutions distribute campaigns across formats to serve ads ...
- ThinkAdvertising Contextual Solution Now In AWS Clean Rooms
MediaDailyNews, Karlene Lukovitz - Tuesday, October 10, 2023
The move enhances security when AI-driven, cross-channel audience segments are activated acro ...
- LinkedIn Creative Platform In Alpha Automates Customer Ads Within 5 Minutes
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
LinkedIn is reimagining how B2B marketing should work. On Tuesday the compa ...
- Transunion, Crackle Connex Offer Custom CTV, Redbox Audiences
MediaDailyNews, Karlene Lukovitz - Friday, September 29, 2023
Partnership will enable scoring advertisers' first-party data, extending audience reach. ...
- Trick Question: When Is The Worst Media Buy Actually The Best?
Planning & Buying Insider, Joe Mandese - Wednesday, September 27, 2023
Answer: When it reaches planners and buyers like you. What's that y ...
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
MediaDailyNews, Laurie Sullivan - Monday, September 25, 2023
Omnicom's OMD unit and Teads will release results of what they ca ...
- ID5, Microsoft Advertising Deal Supports Publishers In Cookieless Transition
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
ID5 announced a collaboration with Microsoft Advertising as the "advertising world ge ...
- Judge Blocks California Kids Safety Act
MediaDailyNews, Wendy Davis - Monday, September 18, 2023
Citing free speech principles, a federal judge enjoined California from enforcing ...
- TikTok Partnership With TransUnion Gives Marketers Attribution Measurement
MediaDailyNews, Colin Kirkland - Friday, September 8, 2023
TikTok has announced an attribution partnership with TransUnion to enhance the effectivene ...
- MobileFuse Focuses On Saying Buy-Bye To Targeting
Search & Performance Insider, Laurie Sullivan - Friday, September 8, 2023
Google has been rolling out Privacy Sandbox, its targeting and measurement alternati ...