- Microsoft Expands Its Retail Media Network
Data & Programmatic Insider, Laurie Sullivan - Monday, November 27, 2023
Microsoft and Vibenomics are collaborating to bring multiple channels to market, runni ...
- Data Drama Musicals Hit High Note With Generative AI
Data & Programmatic Insider, Laurie Sullivan - Monday, November 20, 2023
The name NinjaCat may sound like a fictitious character, but the awarene ...
- X Bows Audio-Video Calls, But Will Advertisers (Or Users) Care?
MediaDailyNews, Karlene Lukovitz - Friday, October 27, 2023
The feature might attract more mainstream users and content, but Facebook Messenger ...
- Study: Audio Ads Deliver Solid Brand Recall, Cost Efficiency
MAD, Fern Siegel - Tuesday, October 24, 2023
On average, 41% of audio ads generated correct brand recall compared ...
- How To Outperform 2.5B Blogs Published Annually
Search & Performance Insider, Laurie Sullivan - Tuesday, October 24, 2023
There are more than 600 million blogs out of 1.9 billion websit ...
- 'The Washington Post' Links Subscriptions To Apple Podcasts
Publishers Daily, Ray Schultz - Thursday, October 19, 2023
Subscribers can listen to the "Post's" original podcasts ad-free. ...
- iHeartLand State Farm Rocks Ed Sheeran In Fortnite Experience
Marketing Daily, Laurie Sullivan - Sunday, October 8, 2023
"Fire the dopamine and the serotonin in people's brains. They have ...
- Google To Migrate Podcast Listeners From Podcast App To YouTube Music
MediaDailyNews, Colin Kirkland - Tuesday, September 26, 2023
Google plans to shut down its podcast app in 2024. YouTube Music ...
- Network TV's Double Whammy: Flat Pricing, Declining Supply
Planning & Buying Insider, Joe Mandese - Monday, September 18, 2023
While ad demand is beginning to rebound again, the growth is almo ...
- Can Radio Time Be Bought With Real-Time Bidding? iHeartMedia is Working On It
Planning & Buying Insider, Ray Schultz - Sunday, September 17, 2023
iHeartMedia hopes to offer real-time bidding for its 860+ radio stations ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- The Trade Desk, ZoomInfo Enable Programmatic B2B Buys
Planning & Buying Insider, Ray Schultz - Tuesday, September 12, 2023
The new capability "really can change the way B2B marketers plan a ...
- Spotify Opens Platform To Cannabis Ads
MediaDailyNews, Colin Kirkland - Thursday, September 7, 2023
Cresco Labs, which operates Sunnyside dispensaries, says it's the first cannabis compa ...
- Spotify Revamps Ad Payments For White-Noise Podcasters
MAD, Fern Siegel - Tuesday, September 5, 2023
The decision is part of an effort to up overall profits. Ambie ...
- Meta May Target Live-Streamers With Next-Gen Ray-Ban Smart Glasses
MediaDailyNews, Colin Kirkland - Friday, August 25, 2023
The next-generation Stories glasses will allow users to live-stream to Facebook a ...
- Milano Leads Digital Sales, Programmatic Audio For Katz
MAD, Fern Siegel - Thursday, August 24, 2023
Milano, who began his career as a market research specialist at Kat ...
- Sony To Acquire High-End Gaming Headphone Company Audeze
MediaDailyNews, Colin Kirkland - Thursday, August 24, 2023
Sony Interactive Entertainment, the company behind PlayStation, has announced plans to acqui ...
- Semrush Launches Podcast Hosting App With SEO Tools
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 23, 2023
The feature - designed and developed with podcast hosting service Disctopia ...
- Spotify Almost Did Away With White Noise Podcasts For $38M Profit Increase
Digital News Daily, Colin Kirkland - Friday, August 18, 2023
Spotify could increase its gross annual profit by $38 million by riddi ...
- Instreamatic Intros Contextual CTV Ads Platform For Audio
Digital News Daily, Karlene Lukovitz - Friday, August 11, 2023
Audio from a single ad can be used to create unlimited, contextual ...
- Walmart Testing In-Store Ads, Demos
MAD, Fern Siegel - Tuesday, August 8, 2023
Brands interested in purchasing this ad space will be able to choo ...
- Brands Grapple With Media-Mix Strategies As 2023 Ticks On
Search & Performance Insider, Laurie Sullivan - Wednesday, August 9, 2023
Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...
- Google, Universal Music Reportedly In Talks To Negotiate AI Voice Deal
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
An artist's voice is often the most valuable part of their livelihoo ...
- Meta AI Music Generator Lets Users Create Content With Generative Text Prompts
Digital News Daily, Colin Kirkland - Wednesday, August 2, 2023
Meta's new AI code AudioCraft combines three separate AI sound-creation models, whi ...
- Dentsu: 'Radio Shines,' Outperforms Attention Paid To Video Ads
MediaDailyNews, Joe Mandese - Tuesday, August 1, 2023
"Radio shined as the most efficient of the audio formats studied, provi ...
- One Sound Doesn't Fit All Campaign Explores Audio
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 24, 2023
Many have heard the phrase "one size doesn't fit all." And whi ...
- TransUnion, Magnite Marketplace Now Omnichannel
Digital News Daily, Karlene Lukovitz - Wednesday, July 12, 2023
The marketplace has expanded beyond CTV, to reach audiences across streaming vide ...
- Acura Collaborates With Danish Luxury Audio Brand
Marketing Daily, Tanya Gazdik - Tuesday, July 11, 2023
The Bang & Olufsen premium audio system in the new Acura Z ...
- YouTube Launches Gen Z Music Lineup Tool With Surprising Twist
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 7, 2023
Google launched the Gen Z Music lineup tool this week aimed ...
- Podcast Audiences Think AI Will Improve The Experience
Publishers Daily, Ray Schultz - Wednesday, June 28, 2023
They believe AI will influence every aspect of their listening, including advertisin ...