- AI Helpmate: Users Worldwide Say It Saves Time And Helps Creativity
Email Insider, Ray Schultz - Monday, September 18, 2023
The U.S. leads the way in leveraging the new tools, Canva repo ...
- Havas Acquires APA, Gains Foothold In Australia
MAD, Fern Siegel - Wednesday, September 6, 2023
APA will become part of H/Advisors, Havas' global strategic communications advisory netw ...
- Threads Tests Keyword Search
MediaDailyNews, Colin Kirkland - Friday, September 1, 2023
Threads has officially begun testing keyword search on the app with use ...
- Reddit Introduces First-Party Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
The tools - intended to quantify the incremental impact and overall effectivene ...
- U.S. Lags China, India With Plans To Implement GAI In 2024, Study Finds
Data & Programmatic Insider, Laurie Sullivan - Monday, August 14, 2023
Lucidworks data analyzes how many initiatives companies will launch, the sectors mo ...
- Can The Pan Am Games Survive?
MediaDailyNews, Tony Jarvis - Thursday, July 20, 2023
With hosting costs of multi-sport global events escalating beyond the financial capaciti ...
- Hearst Seeks Publisher To Relaunch Cosmopolitan In Australia: Report
Publishers Daily, Ray Schultz - Monday, June 26, 2023
Cosmo was published for four decades in Australia until it was clos ...
- Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
Microsoft partnered with Scope3 to offer its partners a way to redu ...
- AI Confidential: The Hurdles To Using The Technology for Personalization
Email Insider, Ray Schultz - Tuesday, May 2, 2023
Consumers are wary of AI, but demand personalized experiences, Twilio Segment repo ...
- 'Government-Funded Media' Labels Added To More News Outlets' Twitter Accounts
Digital News Daily, Colin Kirkland - Monday, April 17, 2023
After "government-funded media" labels were added to the Twitter accounts of NP ...
- Fashion Label Uses AI Merchandising To Improve Site Search By 25%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 17, 2023
Urban streetwear brand SikSilk experienced a 25% increase in ecommerce purchases fr ...
- TikTok Concerns Mount As Australia Bans App On Government Devices
Digital News Daily, Colin Kirkland - Wednesday, April 5, 2023
Australian Attorney General Mark Dreyfus announced the ban had been enacted d ...
- Criteo Acquires Australian Retail Media-Buying Platform Brandcrush
Email Marketing Daily, Ray Schultz - Tuesday, March 7, 2023
Criteo provides retail media solutions including sponsored ads, on-site display, and off-si ...
- The Gist Of SMS: Why It Works, And The Dangers Of Doing It Badly
Email Insider, Ray Schultz - Tuesday, February 28, 2023
Half of all recipients have bought a product after receiving a time ...
- Apex Brands: What The Most Mature Marketers Are Doing This Year
Email Insider, Ray Schultz - Monday, February 27, 2023
Eighty-three percent of global companies will increase their marketing budgets this yea ...
- Google Limits News Site Content In Search Results In Response To Canada's Bill
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 23, 2023
Google is blocking news across some Canadian publisher websites in Google Searc ...
- Meta Launches Paid Blue Verification Service For Facebook, Instagram
Search & Performance Insider, Laurie Sullivan - Monday, February 20, 2023
Similar to Twitter's verification tag, Meta Verified will give users an opportuni ...
- Converting SMB Software Buyers Is No Easy Thing, Study Finds
Email Marketing Daily, Ray Schultz - Friday, February 3, 2023
But most SMBs plan to invest more in software this year, Gartn ...
- Advocates Lobby Congress On Encryption, 'Commercial Surveillance'
Digital News Daily, Wendy Davis - Wednesday, February 1, 2023
"Encryption and anonymity are essential to protecting privacy here at home, ...
- B2B Gamble: Brands Boost Their Marketing As They Brace For A Recession
Email Insider, Ray Schultz - Tuesday, January 31, 2023
Leaders are more aggressive and more likely to follow best practices, T ...
- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
MediaDailyNews, Joe Mandese - Monday, January 23, 2023
"Ad environments that fall into grey areas require careful judgment calls ...
- Page Rage: Consumers Are Easily Turned Off By Poor Digital Shopping Experiences
Email Insider, Ray Schultz - Wednesday, January 18, 2023
More than half of consumers will not return to a brand th ...
- L'Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok
Data & Programmatic Insider, Laurie Sullivan - Monday, January 16, 2023
L'Oreal ANZ chose Productsup's product-to-consumer software to drive down costs and enhan ...
- Microsoft, BigCommerce Launch Marketplace Ads And Listings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 9, 2023
The agreement allows BigCommerce customers to take their catalog of products so ...
- Toyota Leads As World's Most-Searched-For Car Brand Based On Google Trends Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 6, 2023
Google Trends data provides insights into the car brands consumers searched f ...
- Easy Email: Channel Is One Of The Top Traffic Sources
Email Insider, Ray Schultz - Friday, December 23, 2022
Email drives $36 for every dollar spent, but faces data challenges, HubSp ...
- When Does It Pay To Take A Risk In Advertising?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 22, 2022
A study on B2B marketing trends reveals businesses remain optimistic about growt ...
- Google News Initiative Works With American Journalism Project To Fund, Advance Online News Startups
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 14, 2022
The Google News Initiative is working with the American Journalism Project ...
- Microsoft Advertising Drives Performance Through Video Ads
Search & Performance Insider, Laurie Sullivan - Tuesday, November 15, 2022
Microsoft has advanced its advertising platform, announcing Tuesday that its Audience Netwo ...
- Musk's SpaceX Purchases Twitter Campaign To Promote Starlink Internet Service
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 14, 2022
Elon Musk's SpaceX has purchased an ad package on Twitter for i ...