- Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 18, 2022
The survey suggests White, Hispanic, Black and Asian-American consumers respond to econom ...
- Google: How Different Generations Verify Information, Think About Misinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 11, 2022
A study by Poynter Institute, MediaWise and YouGov found that Millennials, G ...
- Synergy HomeCare Launches First Effort Under New CMO
Marketing Daily, Tanya Gazdik - Wednesday, August 3, 2022
The home care space is growing exponentially to meet the demand ...
- I Am Generation Jones
Media Insider, Gord Hotchkiss - Tuesday, July 26, 2022
I was born in 1961. I always thought that technically made ...
- Why Do People Buy NFTs?
Digital News Daily, Colin Kirkland - Thursday, July 14, 2022
Overall, 81% of participants in a study felt their NFT was ...
- Gen Z On Track To Become Most Educated Generation, Email Firm Emma Says
Email Marketing Daily, Ray Schultz - Friday, July 8, 2022
Data shows at least a third of Gen Zers want to fi ...
- Those Poor Millennials: They're Hard-Hit By Inflation And Hungry For Deals
Email Insider, Ray Schultz - Friday, July 1, 2022
Almost 80% of all consumers say inflation has impacted their spending, Jung ...
- Let's Go To Video: Consumers Worldwide Say It Helps Them Shop Online
Email Insider, Ray Schultz - Monday, June 27, 2022
Product demonstration videos are popular, but unboxing videos are less so, Brightco ...
- The State Of Senior Spending Power
Marketing Insider, Corinne Casagrande - Monday, June 27, 2022
Facing a bear market alongside rising inflation is enough to make a ...
- Gen Z Says Bring It On: They're Open To Email And Personalization
Email Insider, Ray Schultz - Thursday, June 9, 2022
But consumers are sick of badly personalized digital ads, Scorpion reports. ...
- Loyalty Hounds: Bridge Millennials Are Most Likely To Join Multiple Brand Programs
Email Insider, Ray Schultz - Friday, June 3, 2022
Bridge Millennials -- people ages 34-44 -- are loyal. But like everyon ...
- Pesky Ads: Consumers Will Pay To Avoid Targeted Advertising In Social
Email Insider, Ray Schultz - Friday, May 6, 2022
Boomers are most annoyed by targeted ads and Gen Z is t ...
- I Am Generation Jones
Media Insider, Gord Hotchkiss - Tuesday, April 12, 2022
I was born in 1961. I always thought that technically made ...
- Jittery Gen Z: They're Quick To Jump When Faced With Bad Service
Email Insider, Ray Schultz - Wednesday, April 6, 2022
Gen X and Baby Boomers are more willing to give brands ...
- Ageism Is: Older People Often Depicted In Marketing As Declining, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 25, 2022
Older people want to be depicted in ads as vital people w ...
- Big-Hearted Marketing Brands Place Higher Priority On 'Values' Than Consumers Do
Email Insider, Ray Schultz - Wednesday, March 23, 2022
But people in the upper income brackets are more likely to ...
- I Want: Gen Zers And Millennials Are Practical When Buying Financial Services
Email Insider, Ray Schultz - Tuesday, March 22, 2022
Gen Xers are more inclined to focus on emotional factors, while Boome ...
- Me And My Email: Channel Is Most Popular Worldwide For Branded Messages
Email Insider, Ray Schultz - Friday, February 18, 2022
SMS is second in most countries and the biggest driver of unsubscrib ...
- Consumers Want Funny And Reassuring Emails From Brands: Study
Email Marketing Daily, Ray Schultz - Thursday, December 30, 2021
Gen Z is the demographic least inclined to like email -- millennia ...
- 2 Major Streamers Were Only Brands To See Leaps In Purchase Intent Across Generations In 2021
Video Insider, Karlene Lukovitz - Tuesday, December 28, 2021
New streamers Paramount+ and HBO Max saw large gains in purchase considerati ...
- The Gen Z Frenzy: Dueling Studies Show They Want Ease Of Use When Shopping
Email Insider, Ray Schultz - Friday, December 17, 2021
Gen Zers will surrender privacy if it makes the process smoother. A ...
- What The 70-Plus Demo Wants From Brands
MAD, Todd Wasserman - Tuesday, November 30, 2021
Adults 70+ are responsible for $1.1 trillion in annual spending on consum ...
- Ancient Nutrition Super-Feeds Underserved Gen-X
Brand Insider, Steve Smith - Wednesday, November 24, 2021
Ok, Boomer! Move over. Time to make room for another aging segme ...
- Holiday Boom Boom: Shoppers Are Eager To Start Buying, Study Shows
Email Marketing Daily, Ray Schultz - Monday, November 15, 2021
Mobile will account for 49% of all sales, Fluent reports. But G ...
- Except For Gen Z, Consumers Are Shopping Early This Holiday Season
Email Marketing Daily, Ray Schultz - Wednesday, October 27, 2021
Report shows that people age 60+ are most likely to say, ...
- Reaching Out To Consumers Who Like Email
Around the Net in Email, Ray Schultz - Tuesday, October 26, 2021
More than half of all shoppers — in all generations — pref ...
- Why Americans Age 55 And Older Are Least Likely To Recall LGBTQ+ Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 14, 2021
Data released this week suggests LGBTQ+ ad campaigns may not be plac ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears
The MediaPost Cases, Lisa Singer - Wednesday, October 6, 2021
What do you do if your company is being described as "stodg ...
- Q&A Interaction Drives 157% Lift In Conversions
Search & Performance Insider, Laurie Sullivan - Monday, October 4, 2021
The PowerReviews study reveals that when product Q&As are missing, one ...
- GfK Finds Americans Postponing Major Life Changes, Disrupting Key Categories
MediaDailyNews, Joe Mandese - Tuesday, September 28, 2021
The findings vary by generation, but overall show marked drops in t ...