- West BBDO, AT&T Shoot March Madness 'Connection'
Out to Launch, Fern Siegel - Thursday, March 19, 2026
Even when you are far apart from friends or family, you c ...
- Streamers, Brands Reach Far And Wide For Sports Content
TV Watch, Wayne Friedman - Friday, March 20, 2026
A report from SponsorUnited says that in 2025, women's sports leagues includi ...
- Behind Blueair's Transition To Sports For Marketing Healthy Air
Pharma & Health Insider, Les Luchter - Thursday, March 19, 2026
The 30-year-old air purifier brand taps tennis pro Jessica Pegula and t ...
- March Madness? Wendy's Bets On Fries Dunked In Frosty Milkshakes
Marketing Daily, Teresa Buyikian - Tuesday, March 17, 2026
That food combo stars in the menu labeled the Official Dunks ...
- Nike Teams Up With Dick's, Beats
Retail Insider, Sarah Mahoney - Wednesday, March 18, 2026
The company heads into basketball's biggest month with hoops royalty and sen ...
- March Merch Madness: Modelo Beer Creates Basketball Apparel With Slam
Marketing Daily, Teresa Buyikian - Wednesday, March 11, 2026
Meanwhile, brand's new spots pay tribute to ordinary folks who reward themselv ...
- March Madness Sponsors Are Already Off The Bench
Marketing Daily, Sarah Mahoney - Wednesday, March 11, 2026
State Farm, Degree and ESPN launch campaigns ahead of bracket season. A ...
- Concerns Arise Over Local Ad Inventory With NFL, Other Sports League Deals
TV Watch, Wayne Friedman - Tuesday, March 10, 2026
It's a different story for the NBA, NHL, and MLB with t ...
- Networks' NFL Per-Viewer Hour Costs Are 'Attractive': Analyst
Television News Daily, Wayne Friedman - Wednesday, March 4, 2026
The NFL's TV network costs remain a great deal in terms ...
- Attention Sports Fans: Gravity Global Invites Fernet-Branca Drinkers To Take A 'Shot'
MAD, Fern Siegel - Thursday, February 26, 2026
City-specific ads will run in key markets, adding local touches to ...
- How CeraVe Turns Internet Ribbing Into Brand-Builders
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, February 3, 2026
By making Kevin Durant "the new face of legs," the company tak ...
- Spirits Maker Lobos 1707 Rolls Out Basketball Promo
Marketing Daily, Teresa Buyikian - Tuesday, January 27, 2026
The goal of the program is to give fans real-time rewards bas ...
- NBA's Williams Supplies 'Answers' For Paycom
Out to Launch, Fern Siegel - Friday, January 2, 2026
The cloud-based payroll/HR services promotes AI engine IWant. ...
- Maker's Mark Named Official Spirits Sponsor, Basketball League 'Unrivaled'
Marketing Daily, Teresa Buyikian - Tuesday, December 9, 2025
The brand's first sports sponsorship will provide exclusive merch and activations ...
- In 'Stunning' Development, Under Armour, Steph Curry Part Ways
Marketing Daily, Sarah Mahoney - Friday, November 14, 2025
The surprising split liberates basketball's greatest shooter, and underscores Under Armour's N ...
- Megan Thee Stallion 'Explains' Fanatics Sportsbook
Out to Launch, Fern Siegel - Thursday, November 13, 2025
The creative runs cross-platform during the NBA season. ...
- Versant Starts 'USA Sports' Live Program Unit
Television News Daily, Wayne Friedman - Wednesday, November 12, 2025
USA Sports will house NASCAR, PGA Tour, Premier League, WWE, WNBA a ...
- NBA, World Series Face Off In Tuesday Battle Of TV Titans
TVBlog, Adam Buckman - Tuesday, October 28, 2025
Tuesday prime time will feature an epic clash of major sports ...
- Sports Content Making More Inroads: What's Left For Scripted Shows?
TV Watch, Wayne Friedman - Monday, October 27, 2025
A massive amount of broadcasting viewing came from sports in September, Niels ...
- NBA's Betting Scandal: A Very Rough Start To The Season
TV Watch, Wayne Friedman - Friday, October 24, 2025
How will the gambling scandal affect league marketing partnerships - with ad/marketi ...
- NBA Gambling Arrests Raise Questions About Leagues And Betting
TVBlog, Adam Buckman - Friday, October 24, 2025
With all the major sports in business with casinos and mobile-gambling app ...
- Brawny NBA On NBC Shoves Local News, Fallon Into Wee Hours
TVBlog, Adam Buckman - Tuesday, October 21, 2025
The NBA on NBC has a message for local news and N ...
- Maybelline Focuses On Authenticity In WNBA Campaign
Performance Marketing Insider, Laurie Sullivan - Monday, October 13, 2025
Women's National Basketball Association star Bridget Carleton is featured in a campai ...
- CeraVe Becomes Official NBA Skincare And Haircare Partner
Marketing Daily, Sarah Mahoney - Monday, October 6, 2025
The L'Oreal-owned brand is banking on the league's outsized digital engagement. ...
- NBCU Nears NBA Sellout, Closes 170 Ad Deals
Television News Daily, Wayne Friedman - Monday, October 6, 2025
NBCU has signed on 170 advertisers for its first season of t ...
- Amazon, FanDuel Team For 'NBA On Prime' Sponsorship
Television News Daily, Wayne Friedman - Tuesday, September 30, 2025
The 'NBA on Prime" sponsorship deal includes new bet tracking and 'Od ...
- Carvana Gets Shaqified With AI-Powered Shaqbot
Marketing Daily, Sarah Mahoney - Monday, September 15, 2025
Used-car giant teams with Shaquille O'Neal for a brand push blending celebri ...
- Lebron James, Indeed Team To Promote Skills-First Hiring
MAD, Fern Siegel - Tuesday, September 9, 2025
The spot is narrated by Ernie Johnson, Jr., a renowned sportscaster f ...
- Shaq Sneaker Gummies Take Aim at Sneakerheads
Marketing Daily, Sarah Mahoney - Wednesday, September 10, 2025
Hershey's XL line taps the overlap between gummy buyers and sneaker cult ...
- At Long Last, Nike Reveals Caitlin Clark's Logo
Marketing Daily, Sarah Mahoney - Tuesday, August 26, 2025
The company's newest signature-athlete apparel is almost here. Critics already hate ...