- TelevisaUnivision: First-Party Data Graph Grows, Under-Representation Issues Remain
Television News Daily, Wayne Friedman - Tuesday, May 16, 2023
Donna Speciale, TelevisaUnivision president, ad sales & marketing, now has more concre ...
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2023
Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and rea ...
- Samsung Unveils Viewer Panel For Advertisers, Says It's Not Getting Into 'Currency' Space
MediaDailyNews, Joe Mandese - Tuesday, May 2, 2023
"We've already begun working with four pilot advertisers and IPG Mediabrands," Samsung ...
- Nielsen Deploys 'Nielsen One' Content Alpha
MediaDailyNews, Joe Mandese - Wednesday, May 3, 2023
The new content ratings alpha clients include Interpublic's Mediahub, Horizon Media, A ...
- Media Measurement Has A Big Problem: The Deprecation Of Big Data
MediaDailyNews, Joe Mandese - Monday, May 1, 2023
A funny thing happened on the ad industry's way to a B ...
- Big Data, Big Problems: A Conversation With Nielsen's Karthik Rao
MediaDailyNews, Joe Mandese - Monday, May 1, 2023
In a candid Q&A, the Nielsen Audience Measurement CEO discusses the deprecati ...
- Comscore Sides With Nielsen, Supports MRC Accreditation
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
The Nielsen rival made its announcement minutes before OpenAP's upfront-style "JIC" pit ...
- Lawmaker To Reintroduce Ban On Behavioral Targeting Of Minors
Digital News Daily, Wendy Davis - Thursday, April 20, 2023
"Few things are more concerning to me than the ways Big Tec ...
- Gigamon Underscores Ease Of Hacking, Importance Of Cybersecurity
MAD, Fern Siegel - Wednesday, April 5, 2023
The target audience is IT and security leaders, cloud architects and securi ...
- Humans Still Rule, Woz Assures Ad Execs At NBCU's 'Nerd Coachella'
TV Watch, Joe Mandese - Thursday, February 9, 2023
"I believe in the 'A,' but the 'I' is not intelligence ...
- Ugly Christmas Sweater Uses Data, Instagram To Spread Awareness Of Wildfires In Spain
Search & Performance Insider, Laurie Sullivan - Wednesday, December 21, 2022
Instagram and embedded tech on the sweater make it possible to s ...
- Advertisers Oppose Privacy Rules, Watchdogs Call For Curbs
Digital News Daily, Wendy Davis - Monday, November 21, 2022
"Advertising is the lifeblood of the American economy," the Association of Nation ...
- Panels And ACR Data? TVision Takes iSpot.tv Investment - Will CTV Respond?
TV Watch, Wayne Friedman - Thursday, November 17, 2022
The underlying premise continues to be that CTV platforms and streamers won ...
- CMOs Say Amount Of Marketing Data Is Overwhelming
Research Intelligencer, Robert Williams - Friday, November 11, 2022
About two-thirds of CMOs say the volume of data available to th ...
- TelevisaUnivision Embraces 'Nielsen One' Measurement
Television News Daily, Wayne Friedman - Tuesday, October 25, 2022
The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Clo ...
- Viral Nation Acquires Influencer Analytics Company MediaKits
Digital News Daily, Colin Kirkland - Tuesday, September 20, 2022
The agency says it will integrate MediaKits' data aggregation with its te ...
- Judge Dismisses Trump Suit Against Clinton, Neustar, Others: Calls It Political, Not Legal
Digital News Daily, Wendy Davis - Friday, September 9, 2022
"Plaintiff is not attempting to seek redress for any legal harm; instea ...
- Ballooning Data: Brands Have Little Time Left To Master Hyperscale Analytics
Email Insider, Ray Schultz - Friday, August 12, 2022
Almost all brands agree they have 1-3 years to increase the amou ...
- Research: American CMOs Losing The Data Challenge
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2022
A GfK study of U.S. CMOs finds a dismal lack of confiden ...
- Direct-To-Consumer Marketers Struggle With Data Hurdles
Research Intelligencer, - Tuesday, August 9, 2022
Walled-garden media environments add to the challenges that DTC marketers face wi ...
- Criteo Faces $65M Fine In France For GDPR Breaches
Search & Performance Insider, Laurie Sullivan - Monday, August 8, 2022
EU data protection regulators hit French ad-tech company Criteo with a $ ...
- Microsoft Launches Cloud For Sovereignty
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 19, 2022
The Microsoft Cloud for Sovereignty is a solution for public-sector customers w ...
- CMOs Prioritize Advertising Metrics Among Data Sources
Research Intelligencer, - Friday, July 15, 2022
CMOs have a variety of ways to obtain data that guide the ...
- Consumers Tend To Trust Brands With Clear Data Policies
Research Intelligencer, - Tuesday, July 12, 2022
The way companies handle people's data has significant implications for brand val ...
- Magnite Integrates LG Smart-TV ACR Data
Digital News Daily, Karlene Lukovitz - Tuesday, June 21, 2022
The data will be available first on U.S. ad inventory, and expand ...
- FTC Chair Suggests New Limits On Data Collection
PolicyBlog, Wendy Davis - Friday, April 15, 2022
"I am concerned that present market realities may render the 'notice a ...
- You Really Can Fool Some Of The People All Of The Time: Nielsen's $16B Sellout
MediaDailyNews, Nicholas Schiavone - Thursday, March 31, 2022
Technically, the most Nielsen can determine is whether a TV set ...
- Reddit, IPG Mediabrands Announce Global Enterprise Partnership Agreement
Search & Performance Insider, Laurie Sullivan - Thursday, March 3, 2022
Reddit's partnership with IPG Mediabrands gives the agency real-time access to informati ...
- BrightEdge Acquires SEO Data Company In Its Largest Acquisition To Date
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 23, 2022
SEO platforms of the future will require the capabilities of data-science infrastructu ...
- Regulators Seek Comments On Mergers, 'Unique' Traits Of Digital Markets
Digital News Daily, Wendy Davis - Tuesday, January 18, 2022
Looking to crack down on acquisitions that violate antitrust law, the F ...