- Contextual Influences Significantly Drive Brand Choice
Research Intelligencer, Robert Williams - Wednesday, April 17, 2024
Brands can boost sales growth by working to reshape people's expectations am ...
- TikTok Expands Media Brand Safety To More Countries With New IAS Products
MediaDailyNews, Colin Kirkland - Thursday, April 11, 2024
The expanded TikTok partnership with Integral Ad Science will offer brand-safety servic ...
- Sprite Campaign Takes Refreshing Approach To Privacy
Search & Performance Insider, Laurie Sullivan - Friday, April 12, 2024
Privacy has become important to brands and consumers - but not t ...
- Behind the Manischewitz Rebranding
CPG Insider, Erik Oster - Friday, April 5, 2024
The effort attempts to broaden the 130-year-old company's appeal, as it al ...
- Hulu On Disney+ : Disney's Bigger Push For New TV Bundles
TV Watch, Wayne Friedman - Friday, March 29, 2024
Viewers now can access Hulu inside the Disney+ app itself on i ...
- Genesis USA Offers Plenty Of Eye Candy
Marketing Daily, Tanya Gazdik - Tuesday, March 26, 2024
Genesis USA unveiled two new concept vehicles ahead of the New Yo ...
- Will Microsoft Drop Bing Brand For A More Integrated Copilot Search?
Search & Performance Insider, Laurie Sullivan - Tuesday, March 26, 2024
Microsoft has been pushing to integrate generative AI into all its product ...
- The Paradox Of Quality
Planning & Buying Insider, J. Walker Smith - Wednesday, March 20, 2024
The better our products get, the more they are alike. Quality ...
- Repositioning Goliath
Planning & Buying Insider, Joe Mandese - Friday, March 15, 2024
"The unique feeling proposition is 'Free Palestine,'" says The Heart Monitors' J ...
- Link Save: Don't Drive Customers Away With Malfunctioning Emails
Email Insider, Ray Schultz - Wednesday, March 6, 2024
Broken links can harm your reputation and lead to deliverability issues. ...
- To Stunt Or Not To Stunt - That's Really Not The Question
Media Insider, Cory Treffiletti - Wednesday, February 28, 2024
One quandary facing strategists is whether to focus on the fundamentals ...
- 'Never Surrender' -- Aka, The Perfect Trump Shoes
Mad Blog, Barbara Lippert - Monday, February 19, 2024
They are golden and remarkably ugly, although someone had a sense ...
- Kepler Refreshes Brand Identity, Embraces 'Future,' Innovation
MAD, Fern Siegel - Friday, February 16, 2024
The revitalized visual identity mirrors Kepler's progressive mindset and legacy of embraci ...
- Buppie Power
Planning & Buying Insider, Charles Benaiah - Wednesday, February 14, 2024
That throaty roar you hear is Black America waking up to reali ...
- Google Joins C2PA Steering Committee, Adobe General Counsel Calls It 'Major Milestone'
Search & Performance Insider, Laurie Sullivan - Thursday, February 8, 2024
The C2PA's Content Credentials, which act like a nutrition label for digit ...
- Angel Soft Packages New Look, Based On Animated Spot
Out to Launch, Fern Siegel - Tuesday, February 6, 2024
The Angel character replaced the brand's photo-realistic baby, which had appeared ...
- Ocean Spray Launches New Visual Identity, Supports 'Wildy Uncommon' Vision
MAD, Fern Siegel - Friday, February 2, 2024
The juice's new look targets millennials to older Gen-Z audiences. ...
- Walmart Expands Generative AI Search Experiences
MediaDailyNews, Laurie Sullivan - Wednesday, January 10, 2024
Walmart opened up access to a generative AI tool that allows shoppe ...
- Bud Light Drew Most Consumer Attention For Damage To Brand
Research Intelligencer, Robert Williams - Thursday, January 4, 2024
News coverage of the Bud Light firestorm received more than 11 milli ...
- Nationwide CMO's Campaign To Keep A Positive Brand Identity
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 2, 2024
Listening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- Advertisers Challenged By TikTok Deepfakes Of Hamas Victims
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
TikTok has had difficulty moderating deepfake videos of Hamas victims as bran ...
- Will Other Media Sellers Tell Clients To 'F-' Off?
TV Watch, Wayne Friedman - Monday, December 4, 2023
After Elon Musk told major brand advertisers to "go f-" themselves, wh ...
- Google Search Ads Found Showing In Porn, Other Questionable Places
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
Google Search Partners, a network of third-party sites, has been serving so ...
- Economic Strains Widen Gulf Between Brand Values, Value Brands
Research Intelligencer, Robert Williams - Monday, November 27, 2023
Convenience and cost trump values for many consumers in the United Sta ...
- Racism Against Native Americans May Be Embedded in Your Business
Planning & Buying Insider, Kirstyn Nimmo - Wednesday, November 22, 2023
Native American Heritage Month is a time to recognize the ancestry a ...
- Consumers On Guard: They Don't Trust AI - And Are Not Fond Of Email
Email Insider, Ray Schultz - Tuesday, November 21, 2023
The most popular channel is websites, followed by mobile apps, Storyblok repo ...
- A Better Steward Than Brands
Planning & Buying Insider, J. Walker Smith - Wednesday, November 15, 2023
When social issues are added to a brand's portfolio, purpose is oft ...
- A Failure To Communicate
Marketing Politics Weekly, James Forr - Friday, November 10, 2023
Shallow research and aimless messaging have put Democrats -- and democracy ...
- Mazda Reaches 'Across The Chasm' With Purpose
Marketing Daily, Tanya Gazdik - Sunday, October 29, 2023
A brand is "every experience people have with that organization, what th ...
- Former Auto CMO Shares What Attracted Her To Tractor Supply
Marketing Daily, Tanya Gazdik - Sunday, October 29, 2023
Tractor Supply customers are warm, friendly and resourceful, says CMO Kimberley Gardine ...