- Test Drive: Ford Capitalizes On Bronco Brand Success
Drive Time, Tanya Gazdik - Monday, June 12, 2023
The Bronco is now offered in a multitude of trim levels includi ...
- Jeep Ranked 'Most-Patriotic' Brand For 22nd Year
Marketing Daily, Tanya Gazdik - Monday, June 19, 2023
Rankings come at a time of shifting social and political landscapes, a ...
- This Is Your Brain, This Is Your Brain On Politics
Red, White & Blog, Joe Mandese - Friday, June 16, 2023
"Every business that wants to avoid becoming the next brand in t ...
- Tech Brands Are Most Valuable Despite Yearly Decline
Research Intelligencer, Robert Williams - Wednesday, June 14, 2023
Beverage brands such as Pepsi and Sprite showed the greatest resilience wi ...
- Volkswagen Unveils Three-Row ID. Buzz Electric Van
Marketing Daily, Tanya Gazdik - Friday, June 2, 2023
"This is an icon reimagined for the future," VW's Andrew Savvas to ...
- Boomers Have Higher Expectations For Online Imagery
Research Intelligencer, Robert Williams - Friday, June 2, 2023
Two out of five baby boomers said they would be unlikely ...
- Patagonia, Costco Are Ranked Most Reputable Brands
Research Intelligencer, Robert Williams - Friday, May 26, 2023
Among traditional media companies, Walt Disney had the best reputation, with ...
- Tiffany & Co. Revamps Flagship NYC Store
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 2, 2023
Tiffany & Co. is reopening its flagship NYC store with a "reimagine ...
- American Express's Resy Focuses On Customer Experience In First Global Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
The global campaign intends to help diners find and book tables ...
- Consumers Protest Brands' 'Greedflation,' Public Controversies
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, April 26, 2023
80% of respondents in Attest study believed brands were involved in "greedflation ...
- Lundberg Farms Quits Earth Day In Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Lundberg Family Farms has launched a campaign to convey that every d ...
- Cicis Pizza CMO's World Of Possibilities
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, April 18, 2023
"Slowing down to speed up can be pivotal and just so impactfu ...
- Kia Unveils EV9 Three-Row Electric Vehicle
Drive Time, Tanya Gazdik - Monday, April 10, 2023
Kia's Russell Wager called the EV9 "the latest evidence of our brand ...
- Experts Give Their Take On Logo Redesigns For Pepsi, Nokia, Fanta
Marketing Daily, Todd Wasserman - Wednesday, April 5, 2023
Branding experts shared their perspective and reactions to new logo designs f ...
- C4 Smart Energy Campaign Centered On Mental Focus
Marketing Daily, Steve Ellwanger - Wednesday, April 5, 2023
The "Stay Focused" brand platform is based on consumer research the compa ...
- Suspicious Minds: America's Distrust Of Sustainability Claims Increasing
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 5, 2023
All that money brands spend on planet-friendly messaging? America isn't buying i ...
- Twitter Boosts Dogecoin Price With New Shiba Inu Logo
Digital News Daily, Colin Kirkland - Monday, April 3, 2023
The Shiba Inu is the iconic face of meme-inspired blockchain and cryptocurren ...
- This Year's Hottest Fashion Trend: Serifs
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 30, 2023
Several fashion brands, including Burberry, have daringly tweaked their logos recently ...
- FuboTV Changes Name To Fubo, Launches Ryan Reynolds Maximum Effort Campaign
Television News Daily, Wayne Friedman - Tuesday, March 21, 2023
FuboTV is changing its name to just Fubo, with a push ...
- Ad Filtering Helps To Improve Brand Recall Among Key Audiences
Research Intelligencer, Robert Williams - Monday, March 20, 2023
When ads appear on web pages that are less cluttered with advertisin ...
- U.S. Army Brings Back 'Be All You Can Be'
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 14, 2023
The U.S. Army is bringing back "Be All You Can Be." T ...
- Streamers: Hit Shows, Franchises Stand In For Brand Identity In Viewers' Minds
Digital News Daily, Karlene Lukovitz - Thursday, March 9, 2023
Nearly all consumers recognize the big streamer brands, but relatively few wou ...
- Pillsbury Doughboy Origin Disputed
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 8, 2023
There are conflicting reports over the origin of the iconic Pillsbury Doughbo ...
- Paramount Touts 'Popular Is Paramount' Campaign
Television News Daily, Wayne Friedman - Wednesday, March 8, 2023
The brand image/trade campaign "Popular is Paramount" highlights content production and t ...
- PepsiCo Developing Audio Logos To Find Each Brand's Voice
Search & Performance Insider, Laurie Sullivan - Wednesday, March 1, 2023
PepsiCo is developing audio logos to represent its brands. "If your bra ...
- Volvo Launches 'For Life' Brand Platform
Marketing Daily, Tanya Gazdik - Sunday, February 26, 2023
The Swedish automaker aims to ignite a conversation with consumers around t ...
- Diversity & Inclusivity- How This Kellogg Exec Starts Every Morning Special
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 22, 2023
I've been able to really see the world and end up ...
- Family Co-Viewing Up, Linear May Be Benefitting From Parents' Content Concerns
Video Insider, Karlene Lukovitz - Tuesday, February 21, 2023
53% of kids in a new global study report watching live line ...
- Perks, Please: Brands That Fulfill Giveaways In Real-Time Do Better, Study Claims
Email Insider, Ray Schultz - Thursday, February 16, 2023
Positive sentiment rises when prizes and gifts are delivered quickly -- showi ...
- B2B Firms See Online Brand Impact As More Important Post-Pandemic, UK Study Finds
Email Marketing Daily, Ray Schultz - Monday, January 30, 2023
Visual identity is a strong branding factor, Motion Marketing reports. ...