- Brands Have A Problem Being Loyal To Consumers
Search & Performance Insider, Laurie Sullivan - Monday, January 22, 2024
Brands want flashy technology such as augmented reality while consumers want t ...
- Wolverine Sells Sperry Boat Shoes To Authentic Brands
Marketing Daily, Sarah Mahoney - Tuesday, January 16, 2024
The footwear company says it will use the $130 million to p ...
- Eroding Trust Changing Influencer Status, Reddit Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, January 9, 2024
"We've been dominated by search algorithms and influencers, but consumers have start ...
- Bud Light Drew Most Consumer Attention For Damage To Brand
Research Intelligencer, Robert Williams - Thursday, January 4, 2024
News coverage of the Bud Light firestorm received more than 11 milli ...
- Nationwide CMO's Campaign To Keep A Positive Brand Identity
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 2, 2024
Listening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- Terms Of The SERP
Search & Performance Insider, Laurie Sullivan - Friday, December 22, 2023
A new search engine results page (SERP) is coming, and it wi ...
- In Coming Elections, Brands Won't Get By On Eggshells
Marketing Daily, Sarah Mahoney - Tuesday, December 19, 2023
Brands looking to avoid controversy will have nowhere to hide. In anoth ...
- CMO Title Dies On The Vine
Search & Performance Insider, Laurie Sullivan - Thursday, December 14, 2023
The demise of the CMO role at some companies has been ...
- Sam's Club Connects CTV, Video Search, Interactive Product Pages
MediaDailyNews, Laurie Sullivan - Wednesday, December 13, 2023
Sam's Club has an ambitious video ads program that launched Tuesday, targeti ...
- Bringing In The Good With Organic Valley's Exec
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, December 12, 2023
"What was the driving force for for me is that I nev ...
- U.S. Debates Data Policy To Fix The Global Internet
MediaDailyNews, Laurie Sullivan - Monday, December 11, 2023
The White House will hold a series of sessions to determine ...
- New TV Ad Categories: Are They Up To Snuff? Place Your Bets
TV Watch, Wayne Friedman - Monday, December 11, 2023
TV network and station execs love new ad categories. Over the la ...
- How Brands Will Create Content In 2024
Search & Performance Insider, Laurie Sullivan - Friday, December 8, 2023
Earlier this year when Google and Microsoft separately launched their AI platform ...
- The Confrontational Consumer: What Brands Miss In Cancel-Culture Fears
Marketing Daily, Sarah Mahoney - Tuesday, December 5, 2023
Brand culture wars aren't all about red-versus-blue politics. Maybe they stem fr ...
- Yahoo's DSP Feature Combines AI And First-Party Data
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
The addition of AI into its Yahoo's demand-side platform aims to impro ...
- Data Privacy Hassle: What Shoppers Like - And Dislike - About AI Use By Brands
Email Insider, Ray Schultz - Monday, December 4, 2023
Consumers distrust irrelevant or intrusive AI-driven personalization. Data privacy is their t ...
- Fragile But Resilient
Planning & Buying Insider, J. Walker Smith - Wednesday, November 29, 2023
Brands are out of runway for relying on price rather than volu ...
- How Brands Can Champion A Circular Economy
MAD, Gagan Levy - Wednesday, November 22, 2023
Design for longevity and reusability and support local and sustainable supply chai ...
- Flurry Of Brands Launch Interactive Holiday AR Lenses On Snapchat
MediaDailyNews, Colin Kirkland - Friday, November 17, 2023
One gamified lens challenges Snap users to play Santa, dropping Carhartt gif ...
- North Face Benefits From First-Party Data, Analyzes Consumer Behavior
Marketing Daily, Laurie Sullivan - Thursday, November 9, 2023
The North Face used Google Tag Manager to measure and act ...
- Google, Microsoft Prep Marketers For Holiday Buying Season
MediaDailyNews, Laurie Sullivan - Tuesday, November 7, 2023
Online and other non-store sales included in the NRF's total estimates a ...
- Invest In Value
Planning & Buying Insider, J. Walker Smith - Wednesday, November 1, 2023
Value delivered to customers is what creates value for the bottom lin ...
- Amazon Brings Sponsored Ads To Streaming TV
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
Amazon Ads announced a self-service ad system that allows brands that se ...
- Study: Sex/Gender Identity Most Polarizing Issue In U.S. Today
Mediapsssst, Richard Whitman - Wednesday, October 25, 2023
The study, from Revolt, found that more "centrist" language can be us ...
- Overlooked Gen X Offers Lucrative Demo For Advertisers, Brands
MAD, Fern Siegel - Monday, October 23, 2023
Gen X, those aged 45-to-60, account for 27% of global spending. ...
- TikTok Targets All Screens With New Content Offering
MediaDailyNews, Colin Kirkland - Tuesday, October 17, 2023
"Out of Phone" is intended to bring TikTok videos to screens ...
- Microsoft Bing: Verbs Matter More In AI
Search & Performance Insider, Laurie Sullivan - Tuesday, October 17, 2023
Microsoft Bing Principal Program Manager Fabrice Canel explains how AI search diffe ...
- Topic Talk: Study Shows What Marketers Are Researching
Email Insider, Ray Schultz - Friday, October 13, 2023
Brand marketers are very interested in Generative AI and various forms ...
- BrandZ: Value Of World's Largest Brands Plunges 20%
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 12, 2023
Kantar's annual ranking reveals widespread declines in brand value, pressured by fretf ...
- Brands, Ad Platforms, Technology Companies Stand With Israel
MediaDailyNews, Laurie Sullivan - Wednesday, October 11, 2023
Global brands, tech companies and ad platforms have either suspended operations ...