- Big Bucks Martech: Spend Is Expected To Hit Almost $700B This Year
Email Insider, Ray Schultz - Monday, October 23, 2023
Martech now takes up 30% of all marketing budgets, and CMOs expe ...
- Data Disruptor Dilemma: Brands Face Increasing Challenges To Quality
Email Insider, Ray Schultz - Thursday, October 19, 2023
Email is the most-used form of 'foundational' contact data, followed by phon ...
- AI Verve: Brands Worldwide Are Adding The Tech To Their Marketing
Email Insider, Ray Schultz - Tuesday, October 17, 2023
Most businesses are using artificial intelligence in some form, but they fa ...
- Topic Talk: Study Shows What Marketers Are Researching
Email Insider, Ray Schultz - Friday, October 13, 2023
Brand marketers are very interested in Generative AI and various forms ...
- Flush With Emails: A Third Of Consumers Say They're Overwhelmed
Email Insider, Ray Schultz - Monday, October 9, 2023
But marketers are investing more and consumers say they're greatly influenced ...
- The AI Pecking Order: China Leads In Company Spending, U.S. Is Further Down
Email Insider, Ray Schultz - Thursday, September 28, 2023
The Entertainment and Media Sector is tied for first place among t ...
- CMOs Go Slow: Marketing Budgets Are Down, But Should Recover Next Year
Email Insider, Ray Schultz - Wednesday, September 27, 2023
The CMO Survey finds that brand building investment has fallen, along wi ...
- Sign Here: Brands And Consumers Approve Of Email Signatures
Email Insider, Ray Schultz - Tuesday, September 26, 2023
Consumers overwhelmingly prefer email messaging, followed by texts, Exclaimer reports. ...
- The 'P' In Performance Is Pronounced 'Mobile'
Search & Performance Insider, Laurie Sullivan - Tuesday, September 26, 2023
Recovery during challenging economic times is a difficult process and risk c ...
- CMO Council Data Shows Concerns Of Economy, CFO Collaboration
MediaDailyNews, Laurie Sullivan - Friday, September 22, 2023
Only 10% of marketing leaders strongly believe their marketing investments position th ...
- Disney Going Back To Its Roots: Big Theme-Park Budgets, Storytelling
TV Watch, Wayne Friedman - Friday, September 22, 2023
Disney's theme parks are the company's mothership. Iger said "that storytelling ...
- Meta Preps 'AI Holiday Season' With AI Bid Multipliers, Budget Scheduling
Media 3.0, Colin Kirkland - Friday, September 15, 2023
Meta is prepping marketers for the world's "first AI-powered holiday season" wi ...
- Things To Consider Before Switching To A Sales-Based Influencer Comp Model
MediaDailyNews, Lisa Tristano Martin - Monday, September 11, 2023
If you find yourself uncertain about the right compensation model for yo ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
Search & Performance Insider, Laurie Sullivan - Thursday, August 31, 2023
Seventy-four percent of ad budgets have been impacted by the economic downtur ...
- Gartner: Generative AI Once Again Shaking Up Marketing Departments
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 23, 2023
Despite risk-management challenges, 14% of senior marketing technologists in a Gartner surv ...
- The Gen AI Juggernaut: Firms Up Their Spend On The New Tech, Survey Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 23, 2023
But marketers admit they are not using their full martech stacks, Gartn ...
- Brands Shifting Media Buys Into Product Placement, Study Finds
Television News Daily, Wayne Friedman - Thursday, August 17, 2023
Seventy percent of brands will look to shift around 10% of the ...
- Advertisers Losing $6.6B To Bid Shading
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
A research study explored the complexity of bidding environments and how curre ...
- The AI Pie: Tech And Finance Teams Most Likely To See Spending Hikes
Email Insider, Ray Schultz - Thursday, August 10, 2023
Globally, 100% of Chinese companies are planning AI increases, versus 92% ...
- UM Unveils 'Shoptimizer,' Industry-First Retail Media Optimizer
MediaDailyNews, Joe Mandese - Wednesday, August 9, 2023
The tool is part of IPG Mediabrands' recently announced Unified Retail Med ...
- U.S. Credit Rating Downgrade: How It Affects Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, August 6, 2023
The main risk is that it continues to drive up interest rate ...
- Performance Marketers Shifting Budgets Among Channels
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Distribution of marketing budgets this year will change. Many respondents to ...
- Marketers Upbeat About 2024, But Still Worry About Inflation: Study
Email Marketing Daily, Ray Schultz - Monday, July 31, 2023
A poll finds that many U.K. marketers and PR people feel stresse ...
- Enterprise Digital Transformation: Be Influential, Tenacious and Patient
The MediaPost Cases, Lisa Singer - Tuesday, September 26, 2023
Every organization is now a tech organization; every industry has been disrupte ...
- Microsoft Performance Max Opens In Beta
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 20, 2023
Microsoft has opened its Performance Max platform in beta to select market ...
- NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 17, 2023
YouTube Shorts and Instagram Reels in paid campaigns, AI for copy ...
- AI Immersion: Brands Are Getting Ready To Invest Despite Fears About Cost
Email Insider, Ray Schultz - Monday, July 10, 2023
Many concerns are operational-for example, some worry about data privacy and leg ...
- Salesforce To Pump $4 Billion Into Its U.K. Business
Email Marketing Daily, Ray Schultz - Friday, June 30, 2023
Generative AI will be an imperative as Salesforce moves forward in t ...
- Research: Just 7% Of CMOs Say They Are Success-Ready
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 29, 2023
A new index based on 600 leaders worldwide uncovers worrisome gaps ...
- Marketing Mood: CMOs Are Upbeat, But Cautious About Spending
Email Insider, Ray Schultz - Tuesday, June 27, 2023
Some say they are unable to convince their CFOs to invest ...