- OpenAI Turning ChatGPT Into Virtual 'Shopping Mall'
MediaDailyNews, Laurie Sullivan - Thursday, April 2, 2026
Smartly.io has become OpenAI's first creative ad-tech partner, allowing advertisers to pla ...
- How 'And A Coke' Campaign Leads To Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, April 2, 2026
Coca-Cola debuted its new "And a Coke" campaign - a first-of-its-kind collaborati ...
- Google Teaches Brands To Build Dynamic Agents
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 1, 2026
Google released a guide today that teaches developers and marketers how ...
- Group Initiates $100M Ad Campaign Promoting Trump's AI Agenda
MediaDailyNews, Laurie Sullivan - Tuesday, March 31, 2026
A $100 million campaign aims to promote the Trump administration's pro-artificial intelligen ...
- Hartz Celebrates 100th Year In Business
Marketing Daily, Tanya Gazdik - Thursday, March 26, 2026
The pet-care brand has unveiled a centennial logo asset and a line ...
- Human Traffic Slows, Automation Grows 8 Times Faster
MediaDailyNews, Laurie Sullivan - Thursday, March 26, 2026
Automated online traffic from bots conducting agentic searches and purchases grew 23.5 ...
- Scottie Pippen, Mr. Pibb Understand Each Other
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 23, 2026
Both know what it's like to be labeled "second best": Pippen, ...
- 'Dallas Morning News' Finds 'Home' With PMG: New Campaign Features Service, Journalists
MediaDailyNews, Joe Mandese - Tuesday, March 24, 2026
The new campaign for Dallas' hometown paper builds on a "This ...
- Stagwell Teams Up With AppLovin To Help Advertisers, Publishers
Around the Net In Media, Ray Schultz - Sunday, March 22, 2026
Stagwell has chosen AppLovin’s Axon in an effort to provide clients wi ...
- Burger King Mascot Gets Pink Slip
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, March 17, 2026
The brand debuted the 90-second "There's a New King, and It's Yo ...
- AI Will Soon Run An Entire Ad Campaign
Data & Programmatic Insider, Laurie Sullivan - Monday, March 16, 2026
An agentic platform launched last week to help brands and agencies pl ...
- Google Releases 'Merchant Center' For All Agencies In U.S., Canada
MediaDailyNews, Laurie Sullivan - Wednesday, March 11, 2026
Agencies provided feedback that made the interface easier to bring on client ...
- 'Dark Political' Gets Even Darker
Red, White & Blog, Joe Mandese - Wednesday, March 11, 2026
Nearly a quarter of every dollar raised by the Big 4 sup ...
- McDonald's Launches Reality-TV-Inspired Campaign
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 9, 2026
Fast-food giant McDonald's is turning an order kiosk into a confessional. ...
- Ford Extends Brand Campaign To Racing
Marketing Daily, Tanya Gazdik - Thursday, March 5, 2026
The automaker is using the Apple TV broadcast of Formula 1 ...
- Promoting The Super Bowl: All Year Round?
TV Watch, Wayne Friedman - Wednesday, March 4, 2026
The push may come from the end result - making $800 milli ...
- Antisemitism Campaign In NYC Abruptly Canceled
MAD, Steve McClellan - Sunday, March 1, 2026
The agency handling the campaign cited complaints from the public and wh ...
- Google To Enforce Minimum Budget For Demand-Gen Buys
Performance Marketing Insider, Laurie Sullivan - Monday, March 2, 2026
The update ensures campaigns have adequate budget for the initial "cold star ...
- The Ultimate Social Distance: Sweden Is Giving Away Custodianship Of 5 Private Islands
Marketing Daily, Teresa Buyikian - Thursday, February 26, 2026
A new campaign for Visit Sweden, the country's travel and tourism boar ...
- Amazon Joins $110B OpenAI Funding Round
MediaDailyNews, Laurie Sullivan - Friday, February 27, 2026
The partnership gives Amazon access to OpenAI's work on 'Stateful Runtime Environment ...
- Google Opens 'Text Guidelines' To More Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, February 26, 2026
Google's commitment to bring smarter optimization and greater transparency to AI-powered campaig ...
- When GOTV Means Getting Voters OUT Of The Buy
Planning & Buying Insider, Joe Mandese - Thursday, February 26, 2026
What if political campaigns could target ads only to households that haven ...
- Hellmann's Turns To Amazon For Electric Energy
Data & Programmatic Insider, Laurie Sullivan - Monday, February 23, 2026
Unilever has become increasingly confident using TV to reach consumers. Hellmann's late ...
- Google Adds No-Code Tool To Its Marketing-Mix Model Platform
MediaDailyNews, Laurie Sullivan - Thursday, February 19, 2026
Data from campaign analysis and marketing-mix models has become easier for markete ...
- ANA Finds Influencer Marketing Agencies Averaging 30% Commissions
MediaDailyNews, Joe Mandese - Thursday, February 19, 2026
The first-ever Association of National Advertisers' influencer marketing agency compensation study al ...
- Google DeepMind Gives Advertisers More To 'Think' About
MediaDailyNews, Laurie Sullivan - Sunday, February 15, 2026
Google DeepMind released an upgrade to Gemini 3 Deep Think that specializ ...
- DKNY Brings Back Hailey Bieber
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, February 10, 2026
The campaign will debut globally on @DKNY's owned social channels, with ...
- Snap Brings AI Lenses To Luxury Fashion Campaigns
MediaDailyNews, Colin Kirkland - Tuesday, February 10, 2026
Snapchat partnered with Gucci to launch the first Sponsored AI Lens f ...
- Google AI Finds Winter Olympics Unanswered Questions
Performance Marketing Insider, Laurie Sullivan - Friday, February 6, 2026
NBCU commentators will use AI Mode to explain complex details in real-tim ...
- Kia Telluride Aids Senior Dog In Creative
Marketing Daily, Tanya Gazdik - Wednesday, February 4, 2026
"When we are doing our creative, we try to find a w ...