- Google Antes Up: Will Pay Canadian Publishers $100M Per Year
Publishing Insider, Ray Schultz - Wednesday, November 29, 2023
News/Media Alliance praises agreement. Meta is still blocking news content in coun ...
- Microsoft Advertising, Baidu Partnership Reaches Gen Z With AI Experiences
MediaDailyNews, Laurie Sullivan - Tuesday, November 14, 2023
In an unlikely partnership, Microsoft Advertising announced a partnership with Baidu Glob ...
- Public Inc Positions Sunnybrook Hospital As 'Special'
Out to Launch, Fern Siegel - Thursday, November 2, 2023
The focus is the state-of-the-art care offered, including scalpel-free brain surgery. ...
- Meta Expands Business Verification Program To Canadian Brands
MediaDailyNews, Colin Kirkland - Tuesday, October 31, 2023
Meta's emerging Verified for Business program is expanding to Canadian businesses whi ...
- Breton Charged With Building Battery Canada
MAD, Fern Siegel - Thursday, October 19, 2023
Pete Breton was named the first president-executive creative director, Battery Canada. ...
- TikTok Further Expands Creator Effects Rewards Program
MediaDailyNews, Colin Kirkland - Friday, October 13, 2023
To boost augmented-reality engagement, TikTok is expanding its Creator Effect Rewards progr ...
- Ogilvy Canada Selects Perron As Chief Client Officer
People on the Move, Fern Siegel - Friday, October 13, 2023
Chris Perron will be responsible for client development and account management strat ...
- Swift 'Eras' Film Opening Weekend Box Office Estimated To Hit $150M, Modest TV Spend
Television News Daily, Wayne Friedman - Friday, October 13, 2023
AMC spent a total of $1.9 million for 20 TV ad airin ...
- A Kinder Google: Tech Giant Works With Canada On News Payment Law
Publishing Insider, Ray Schultz - Friday, October 13, 2023
Google has also reportedly agreed to pay for news content from Germ ...
- Netflix To Take More Ad Operations In House: Analyst
Television News Daily, Wayne Friedman - Friday, October 13, 2023
Netflix will take more ad responsibility in-house away from the Microsoft Xan ...
- A Game Of Chicken: Google Threatens To Join Meta In Blocking News In Canada
Publishing Insider, Ray Schultz - Monday, October 9, 2023
With wars raging and natural disasters hitting Canada, it is irresponsible ...
- Marketers Split On How To Price Services
Search & Performance Insider, Laurie Sullivan - Friday, October 6, 2023
Ad and marketing agencies are split on how to price paid ...
- BMW Awards Critical Mass Its $150 Million Americas Media Assignment
MAD, Steve McClellan - Wednesday, October 4, 2023
For the first time, BMW of North America is consolidating offline med ...
- Pinterest CEO Pledges A Safer Platform For Users, Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
"If we don't come through on this pledge - if we don ...
- Survey Supports Netflix's Cloud Gaming Strategy
MediaDailyNews, Karlene Lukovitz - Friday, September 8, 2023
Adoption of cloud gaming is growing, and Netflix's no-fee approach and targeti ...
- Meta Rejects Bid By Canada To 'Clarify' Online News Act
Publishers Daily, Ray Schultz - Sunday, September 3, 2023
Tech giant will continue blocking news in Canada in response to t ...
- Bidstack Looks To Boost In-Game Ad Reach With Venatus Inventory Deal
MediaDailyNews, Colin Kirkland - Wednesday, August 30, 2023
Bidstack has announced a partnership that will provide ad-technology company Venatus wi ...
- TV Stations' Cord-Cutting Remedy: Pull On Old-School Over-The-Air Cords
TV Watch, Wayne Friedman - Thursday, August 31, 2023
Amid ongoing issues with legacy pay TV systems, TV stations are preppi ...
- Reddit Introduces First-Party Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
The tools - intended to quantify the incremental impact and overall effectivene ...
- Meta Slammed For No-News Policy In Canada As Wildfires Burn
Publishers Daily, Ray Schultz - Sunday, August 20, 2023
But tech giant argues that residents can use its Safety Check serv ...
- PressReader, Gannett Team Up To Deliver 'USA Today' Network Content
Publishers Daily, Ray Schultz - Sunday, August 6, 2023
The deal includes material from 50 local publications. ...
- Canadians In The FAST Lane
Advanced TV Insider, Karlene Lukovitz - Friday, August 4, 2023
Some 80% of Canadian internet users have CTVs, and nearly 40% repo ...
- Meta Starts Blocking News Content In Canada
Publishers Daily, Ray Schultz - Tuesday, August 1, 2023
Action is in response to passage of the Online News Act ...
- Havas Media, Noise Digital Win Vancouver Tourism Media Account
MAD, Steve McClellan - Friday, July 28, 2023
The assignment will kick off with media planning for Destination Vancouver's ...
- Netflix's Better Ad-Tier Revenue Plan? First Off: Hello, Transparency
TV Watch, Wayne Friedman - Monday, July 24, 2023
Netflix says brands are now able to target media buys across i ...
- Canadian Comedies Getting An Early Start On CW
TVBlog, Adam Buckman - Friday, July 21, 2023
Fall is coming early to The CW as the Nexstar network premier ...
- Canada Media Group Asks Advertisers For Spending Pledge
Publishers Daily, Ray Schultz - Sunday, July 16, 2023
Meanwhile, local publishers say news is being blocked by Meta in retaliati ...
- Microsoft Bing Gets Nod After Canadian Official Accuses Google Of 'Blackmailing' Canada
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 12, 2023
One Canadian Senator is publicly calling on residents to join him ...
- Canadians Push Back On Google, Facebook Domestic News Blockades
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2023
Some 61% of Canadians say Big Tech should compensate publishers when conte ...
- Delivering On Deliverability: Email Ratings By Country And Industry
Email Insider, Ray Schultz - Friday, July 7, 2023
Germany has the highest delivery rate and China is next, Validity repo ...