- Who Should Lead Communications Planning?
MediaDailyNews, Antony Young - Wednesday, March 16, 2011
Communications planning has become a fertile battleground for the media agencies. ...
- TBWA's Serrano Goes Naked
MediaDailyNews, - Wednesday, January 19, 2011
Naked Communications has named Carla Serrano a partner. Serrano, who most recent ...
- Nielsen Data Pipeline Bursts, Threatens Media Ecosystem
MediaDailyNews, Don Seaman - Tuesday, June 15, 2010
A critical data pipeline in the Nielsen system burst late last nigh ...
- The Ins, And Outs, Of Innovation: Rosner's In, Meil Is Out At Initiative
MediaDailyNews, Joe Mandese - Thursday, January 7, 2010
A year after tapping high profile programming executive Jason Meil to r ...
- In Search Of True Value
MediaDailyNews, Bob Rose - Monday, September 14, 2009
Great marketing communications programs continue to be the best way to bui ...
- Mediaedge:cia Raids UM's Egan, Burnett's Franklin
MediaDailyNews, - Thursday, August 6, 2009
WPP's Mediaedge:cia unit Wednesday announced two senior raids from rival agencies. Be ...
- NBC U Taps Smith For Women, Lifestyle Brands
MediaDailyNews, - Wednesday, July 15, 2009
NBC Universal has promoted Hilary Smith to senior vice president-communications for t ...
- Miracle-Gro Goes With Team Detroit
MediaDailyNews, - Wednesday, July 15, 2009
WPP's Team Detroit unit has been named agency of record for marketi ...
- Gollust To Head NBCU Corp Communications
MediaDailyNews, Wayne Friedman - Wednesday, July 8, 2009
NBC Universal has found a chief corporate communications executive to replace Co ...
- Chrysler Group Realigns Communications
Marketing Daily, - Tuesday, June 30, 2009
Chrysler Group is making changes to its communication staff structure. The automake ...
- Media X: Wasted on the Young
MediaDailyNews, Jack Feuer - Tuesday, June 30, 2009
When the subject is baby boomers, marketers get it wrong. We aren ...
- Communication Innovation
Marketing Daily, Billee Howard - Monday, June 29, 2009
Reigniting and restoring optimism in today's reinvention economy, Part 2 ...
- P&G Communications Unit Shuffles People
Marketing Daily, - Wednesday, June 24, 2009
Procter & Gamble is announcing that Charlotte Otto, global external relations office ...
- Toshiba Taps Waggener Edstrom
Marketing Daily, - Wednesday, June 10, 2009
Toshiba America Consumer Products has selected public relations agency Waggener Edstrom Worldwi ...
- Media X: Play Rough
MediaDailyNews, Jack Feuer - Tuesday, March 17, 2009
Media agency executives should be doing interviews where they observe that ...
- Jenny Craig Moves To Zenith, Carat Drops More Pounds
MediaDailyNews, - Wednesday, January 14, 2009
National diet and nutrition chain Jenny Craig Inc. Tuesday named Publicis' Zeni ...
- eMail Not A Favored Marketing Channel for Students
Research Brief, Jack Loechner - Tuesday, December 16, 2008
A recent Student Survey by eROI to determine how high school a ...
- Where Are Detroit's Crisis Communications Advisers?
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 20, 2008
A Democratic representative ridiculed Detroit CEOs who, looking for a handout, travel ...
- Mindshare Shares Two New Minds: Michaelides, Bednash
MediaDailyNews, Joe Mandese - Thursday, October 9, 2008
In an effort to accelerate its creative and strategic thinking, WPP's Mindsha ...
- Change Swing Voters' Minds Online
Research Brief, Jack Loechner - Thursday, September 25, 2008
According to a recent study "2008 Search Engines and Politics: A Stu ...
- Creative Media Awards Finalists: Communications Channel Plan
MediaDailyNews, The Editor - Friday, September 19, 2008
Leading up to
Media magazine's September 22nd
Creative Media Awards ... - Institutional and Alternative Media Underpins Ad Growth Forecast
Research Brief, Jack Loechner - Wednesday, August 13, 2008
Following up last week's Mediapost review concerning projected out-of-home ad spending, wi ...
- Media X: Youth Movement
MediaDailyNews, Jack Feuer - Wednesday, August 6, 2008
Is there any product, service or politician that even comes close ...
- Can TV Capitalize On Cross-Platform Delivery?
On Media, Diane Mermigas - Thursday, June 19, 2008
Don't look now, but television and online video are being swept in ...
- Does Communication Planning Exist In The U.S.?
MediaDailyNews, Antony Young - Monday, June 9, 2008
By and large, communication planning in America doesn't exist. Well, not ...
- Email Preferred Communicator by Consumers For Business Dealing
Research Brief, Jack Loechner - Tuesday, June 3, 2008
According to the 2008 study of consumer attitudes towards email and onli ...
- Media X: Stupid Does
MediaDailyNews, Jack Feuer - Wednesday, May 28, 2008
Bring up the subject of emerging media, and you all start panti ...
- Bewkes' Charge: Get Time Warner Into Digital Shape
On Media, Diane Mermigas - Thursday, May 22, 2008
Jeff Bewkes will have more than $9 billion in cash from t ...
- The Consumer: I Can See for Miles
Media Magazine, - Tuesday, April 15, 2008
In San Francisco in the 1960s, an iconic adman named Howard Lu ...
- Western Union Taps Eric S. Jackson To Head Communications
Marketing Daily, - Friday, April 25, 2008
Jackson takes the post of SVP/global corporate communications. In his new pos ...