- Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates
Advanced TV Insider, Wayne Friedman - Wednesday, March 11, 2026
An analysis found the "majority of impressions available for purchase lack progra ...
- YouTube Surpasses Combined Ad Buys Of Disney, Paramount, NBC, WBD
MediaDailyNews, Colin Kirkland - Tuesday, March 10, 2026
YouTube now ranks as the world's largest video media company - beati ...
- Agentic Agency Technology Takes Stronger Position In Ad Chain
MediaDailyNews, Laurie Sullivan - Wednesday, March 11, 2026
Global independent ad agency PMG became one of the first partners ...
- Heading Into Agentic AI With A New CRO
Performance Marketing Insider, Laurie Sullivan - Friday, March 6, 2026
LoopMe recently announced its role as a founding member of AgenticAdvertising.org, ...
- Trade Desk Reportedly In Ad Talks With Open AI
Television News Daily, Wayne Friedman - Thursday, March 5, 2026
The Trade Desk's stock spiked 21% on Thursday morning to $30.32 ...
- NBCU Strikes Real-Time Data Deal With HyphaMetrics
Television News Daily, Wayne Friedman - Thursday, March 5, 2026
NBCU will become the first licensor of HyphaMetrics' UNIeVista measurement system, whi ...
- Digital Video Ads Not All That 'Personalized,' Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, March 4, 2026
"While CTV and streaming platforms have advanced audience targeting, consumers may n ...
- Legacy Media Mergers: Layoffs, Cost-Cutting - And Few Uplifting Answers
TV Watch, Wayne Friedman - Tuesday, March 3, 2026
As Sinclair, Scripps, Gray and other remaining major TV station owners contin ...
- Trade Desk's CTV Gross Ad Spend: Competitive Factors?
TV Watch, Wayne Friedman - Friday, February 27, 2026
Gross ad-spend growth - media dollars ad clients spend on Trade Desk ...
- When GOTV Means Getting Voters OUT Of The Buy
Planning & Buying Insider, Joe Mandese - Thursday, February 26, 2026
What if political campaigns could target ads only to households that haven ...
- Deterministic Data A Major Factor In Infillion Acquisition Of Catalina
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2026
AI-operated buying will become the norm within the next five years, wi ...
- Roku Remains Top CTV Open Ad Platform With 32% Share
Television News Daily, Wayne Friedman - Friday, February 20, 2026
Open programmatic CTV - which represents around 20% of all programmatic C ...
- Netflix Projected To Double Ad Revenue This Year
Television News Daily, Wayne Friedman - Wednesday, February 18, 2026
Ad research company WARC Media estimates Netflix's current 3.5% share of glob ...
- TVision Finds Premium Streamers Generate More 'Attention' Vs. YouTube
Television News Daily, Wayne Friedman - Thursday, February 12, 2026
In prime time, premium streaming apps - including Netflix, Disney+ and H ...
- Sabio Selects Gladwell To Expand U.K. Reach For CTV Advertising
MAD, Fern Siegel - Thursday, February 5, 2026
Gladwell, who was previously M&C Saatchi Performance global CEO, has 20 yea ...
- Why 'Legendary February' Is The Ultimate Stress Test For Modern B2B
MAD, Keith Turco - Friday, February 6, 2026
This will likely be the most expensive month in advertising history. Y ...
- IAB Issues New, Far More Bullish 2026 Ad Spend Forecast
MediaDailyNews, Joe Mandese - Wednesday, January 28, 2026
Based on a survey of media buyers and advertisers, the report al ...
- IAB 2026 Ad Spend Forecast: CTV +13.8%, Social +14.6%
Television News Daily, Wayne Friedman - Wednesday, January 28, 2026
This year, big ad-based events include the Milan Cortina Winter Olympics, t ...
- Why Big Station Groups Could Survive - And Thrive
TV Watch, Wayne Friedman - Wednesday, January 28, 2026
Those that gain sizable market share would be more competitive as liv ...
- YouTube CTV Ads Enable Viewers To Browse, Purchase Products
MediaDailyNews, Laurie Sullivan - Thursday, January 22, 2026
Google's Demand Gen now powers Shoppable CTV that enables viewers to brow ...
- YouTube Ads On Screens Rise Among Agencies, Study Finds
Advanced TV Insider, Wayne Friedman - Thursday, January 22, 2026
Sixty-nine percent of media executives in a recent report said advertising ...
- Marketers Plan Biggest Ad Boosts In Digital, Social, CTV - AI, Influencer, Retail Lag
MediaDailyNews, Joe Mandese - Wednesday, January 21, 2026
The only net decrease in ad-spending plans among media in Mediaocean's just-releas ...
- Most Marketers Plan More Principal Media Buying In 2026
MAD, Steve McClellan - Monday, January 19, 2026
That's according to a report from research firm Forrester, which found th ...
- Winterberry '26 U.S. Ad/Marketing Forecast: +9.4%
MediaDailyNews, Laurie Sullivan - Thursday, January 15, 2026
Media expenditure for advertisers is expected to reach $664.2 billion in 202 ...
- Google Kicking Off New DV360 Live Sports Inventory With Winter Games
MediaDailyNews, Laurie Sullivan - Wednesday, January 14, 2026
Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal ...
- Global Content Spend To Grow 2% To $255B In 2026, Streaming Up 6%
Advanced TV Insider, Wayne Friedman - Wednesday, January 14, 2026
Content spend hikes will also come from global sporting events like t ...
- Pinterest, Roku Bring Pinners To CTV
MediaDailyNews, Colin Kirkland - Wednesday, January 7, 2026
Following its acquisition of tvScientific earlier this month, Pinterest has announced ...
- Samsung Ads Releasing Lower-Funnel 'Walled Garden' Data
Television News Daily, Wayne Friedman - Monday, January 5, 2026
Advertisers previously had access only to a limited portion of data ...
- Local 2026 Advertising: +24% On Big Political Gains
Advanced TV Insider, Wayne Friedman - Wednesday, December 31, 2025
Core local TV ad spend is expected to slip 1%, mainly d ...
- Too Fast For FAST TV? Buckle Your Seatbelts
TV Watch, Wayne Friedman - Friday, December 26, 2025
From a consumer experience perspective, FAST maturity is still a ways of ...