- Email With A Caveat: Consumers Prefer It, But Heartily Dislike Spam
Email Insider, Ray Schultz - Thursday, January 25, 2024
Brands must be ready to comply with new rules from Gmail a ...
- From EVs To Elections, Marketers Misread Consumer Mindsets
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 24, 2024
There's a big difference between people who want a good outcome vers ...
- With 'Bridgerton,' Williams Sonoma Banks On Consumer Comeback
Retail Insider, Sarah Mahoney - Wednesday, January 17, 2024
As consumers shake off financial worries, the retailer is rolling out ...
- TikTok: The Gen Z Search Engine
MediaDailyNews, Laurie Sullivan - Tuesday, January 16, 2024
When Google CEO Sundar Pichai said "competition comes from nowhere" at ...
- Google Betting On Retailers Adopting Cloud GAI Products
MediaDailyNews, Laurie Sullivan - Friday, January 12, 2024
As Generative AI impacts customer experiences, retailers will rely more on Googl ...
- Report Shows Mobile Apps Thriving In Consumer Spending, Engagement, AI
MediaDailyNews, Colin Kirkland - Thursday, January 11, 2024
While some specific mobile app genres had better results than others, mobi ...
- Three Big Bets
Planning & Buying Insider, J. Walker Smith - Wednesday, January 10, 2024
Forecasting is a fraught exercise. I think it's better to focus ...
- Best Buy, HD Hyundai, L'Oreal Among CES' Buzziest Brands
Marketing Daily, Sarah Mahoney - Friday, January 5, 2024
As 130,000 people and 4,000 brands roll into Las Vegas, expect plen ...
- Credit Ratings Giant S&P Begins '24 With Bullish Ad-Spending Outlook
MediaDailyNews, Joe Mandese - Wednesday, January 3, 2024
The new report projects U.S. ad spending will expand 7.6% this yea ...
- Forecast: Mushroom Boom To Bloom In 2024
Mediapsssst, Richard Whitman - Thursday, December 21, 2023
A survey from Stagwell's Harris Poll and Instacart also predicts an increa ...
- Happy Holidays...To Me
Mediapsssst, Richard Whitman - Friday, December 15, 2023
A new holiday shopping trends report from Stagwell's Harris Poll finds near ...
- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
"Some advertisers may even be holding back spend at the end ...
- Ecommerce Numbers Rise - Thank Marketplaces
Search & Performance Insider, Laurie Sullivan - Tuesday, December 12, 2023
One in five shoppers say they are buying gifts from smaller business ...
- CPG, Pharma/Wellness, General Business Driving Ad Spending
MediaDailyNews, Joe Mandese - Monday, December 11, 2023
On the downside, the data shows financial services, apparel and entertainment/media fe ...
- Fragile But Resilient
Planning & Buying Insider, J. Walker Smith - Wednesday, November 29, 2023
Brands are out of runway for relying on price rather than volu ...
- Consumers On Guard: They Don't Trust AI - And Are Not Fond Of Email
Email Insider, Ray Schultz - Tuesday, November 21, 2023
The most popular channel is websites, followed by mobile apps, Storyblok repo ...
- Wieser: Streaming Price Hikes May Be Working Against Pay TV
MediaDailyNews, Karlene Lukovitz - Tuesday, November 21, 2023
Overall consumer video spend rose 2% in Q3, but streaming gains we ...
- With Rebranding, Zales Gives Love A Reality Check
Retail Insider, Sarah Mahoney - Wednesday, November 15, 2023
The jewelry retailer looks to reverse sales slump with down-to-earth imagery ...
- The Humble Shopper: What Consumers Really Want From Brands
Email Insider, Ray Schultz - Tuesday, November 14, 2023
Discounts are less important than some marketers might think, Braze reports. ...
- Black Friday Blahs: Consumers Plan To Spend Slightly Less Than Last Year
Email Insider, Ray Schultz - Wednesday, November 8, 2023
Fewer consumers are shopping only online, but will also do some buyi ...
- NRF: Record Holiday Spending To Top $957.3 Billion
Marketing Daily, Sarah Mahoney - Thursday, November 2, 2023
Consumers may seem nervous. But with solid earnings, robust hiring and low ...
- Net Searcher Sentiment Replaces NPS With Unbiased Search Data
Search & Performance Insider, Laurie Sullivan - Friday, November 3, 2023
Isaac Gerber, director of commercial insights and analytics at Captify, developed ...
- Streaming 'Everything' Bundle Coming? Linear TV's Demise Closing In
TV Watch, Wayne Friedman - Monday, October 30, 2023
Consumers might really want to have an easier time figuring out t ...
- For Holidays, JCPenney Highlights The Joyful -- And The Affordable
Marketing Daily, Sarah Mahoney - Thursday, October 26, 2023
The department store's approach is to help customers make every moment ...
- Serial Churners: Hurting Or Helping Premium Streamers?
Television News Daily, Wayne Friedman - Monday, October 23, 2023
Streaming consumers who regularly cancel their premium streaming platforms -- and th ...
- Retailers Say Consumers Are Worried -- But Are They?
Marketing Daily, Sarah Mahoney - Friday, October 20, 2023
From Walmart to Nordstrom, stores say consumers are stressed about shrinking fami ...
- Latest Industry Surveys Point To Healthy Holiday Budgets
Marketing Daily, Sarah Mahoney - Friday, October 20, 2023
Both the National Retail Federation and ICSC released forecasts for the wint ...
- Wayfair Heads To Montana, Announces Second Way Day Plans
Marketing Daily, Sarah Mahoney - Wednesday, October 18, 2023
The home furnishings e-tailer is launching a Kelly Clarkson cowboy-esque collection a ...
- Deloitte: Surprisingly Bright Holiday Ahead
Marketing Daily, Sarah Mahoney - Tuesday, October 17, 2023
After a pullback on back-to-school spending, new research from the consulting compa ...
- The Looming Holiday: Shoppers Are Pessimistic, Most Plan To Buy Online
Email Insider, Ray Schultz - Thursday, October 12, 2023
Almost all shoppers say inflation is affecting their spending choices, Klaviyo repo ...