- CPMs On Cookieless Ad Inventory Rise As Competition Increases
MediaDailyNews, Laurie Sullivan - Friday, February 23, 2024
Quantcast CTO Peter Day shared preliminary data around cookieless ad inventory testi ...
- Microsoft Advertising Powers Sponsored Links In Snap My AI Chatbot
MediaDailyNews, Laurie Sullivan - Monday, September 25, 2023
Snap inked a deal to integrate with Microsoft's Chat Ads API ...
- Taboola Takes AI Into Bidding To Advance Performance
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
Taboola has created bidding technology that advances performance advertising by moving markete ...
- CPG Company Uses AI To Optimize Ad Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 6, 2023
Albert.AI proved out an AI-based social and search ad solution aimed ...
- Wildfire, Which Powers Microsoft CashBack, Raises Millions In Funding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 6, 2021
Wildfire Systems, a financial technology platform powering white-label reward and loyalty program ...
- What People Search For Now In Quarantine
Search & Performance Insider, Laurie Sullivan - Tuesday, April 21, 2020
Consumer search data suggests older generations are embracing at-home tech during stay-at-hom ...
- Performance Planner In Google Ads Predicts Impact Of Campaign Budget Changes
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 16, 2019
The Performance Planner identifies the best budget amount to spend for campaig ...
- Amazon Launching 'Moments' Marketing Tool
Digital News Daily, Alex Weprin - Thursday, February 14, 2019
The company has been testing Moments with a number of partners, includi ...
- Google Debuts Pay For Conversions In Display Advertising
Digital News Daily, Laurie Sullivan - Monday, December 17, 2018
Google has announced pay for conversions, a conversion-based bidding platform for displ ...
- Reducing CPA In Google Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 18, 2018
Taping into location and boosting the quality score of the site a ...
- 15 Things You Need To Know About Programmatic Native
Native Insider, Tobi Elkin - Wednesday, February 1, 2017
Programmatic native is becoming an increasingly important way for advertisers to achie ...
- Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part IV
Search & Performance Marketing Daily, Oren Netzer - Thursday, August 11, 2016
The fourth and final part of this series examines how bidding direct ...
- Affiliate Marketers Can Do More Harm Than Good, Part 1
Search & Performance Marketing Daily, Brian Wensel - Tuesday, May 10, 2016
If affiliate marketing is part of your paid-search strategy, there is ...
- DataXu Releases Report On Ad Fraud: Auto, CPG And Telecom Sectors Most Affected
Real-Time Daily, Tobi Elkin - Monday, April 4, 2016
Programmatic marketing software provider DataXu on Monday released the findings of ...
- Stop the Madness: CPA Must Die
Marketing Daily, Drew Neisser - Tuesday, May 20, 2014
Because CPA is so easy to calculate, especially in the case ...
- Advanced URL Shorteners - A Mighty Strategy For Brand Advertisers
Marketing Daily, Rebecca Watson - Wednesday, August 14, 2013
Advanced URL shorteners offer significant data, engagement and media value that a ...
- Why CPC Sucks
Online Spin, Kaila Colbin - Friday, June 3, 2011
We need to have a talk, marketer to marketer -- and, Googl ...
- Virgin Atlantic Improves Web Performance, Tracking
Marketing Daily, Tanya Gazdik - Wednesday, May 26, 2010
"We made the investment in TagMan for its benefits in pure t ...