- M&C Saatchi Taps Jones As Creative Director
MAD, Fern Siegel - Friday, April 26, 2024
Seth Jones is the first in a series of planned new creati ...
- Stellantis Celebrates Parenting In Minivan Effort
Marketing Daily, Tanya Gazdik - Wednesday, April 24, 2024
The campaign recognizes all the different types of parents who have inspir ...
- Innocean Taps Creative Veteran Borchert To Oversee Its Hyundai NA Account
People on the Move, Steve McClellan - Wednesday, April 24, 2024
Ad agency Innocean USA has named Gui Borchert as executive creative direct ...
- Firehouse Subs Overhauls Agency Roster
MAD, Steve McClellan - Tuesday, April 23, 2024
Omnicom's PHD will handle media duties and Orchard has been named le ...
- Chernoff Newman Appoints Jividen Group CD
People on the Move, Fern Siegel - Tuesday, April 23, 2024
Jividen has worked at various agencies, including Weber Shandwick, Energy BBDO a ...
- Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Search & Performance Insider, Laurie Sullivan - Monday, April 22, 2024
Power Digital recently introduced a platform designed with support from Meta a ...
- With 'Stay Creative,' Crayola Taps Adults' Artistic Nostalgia
Marketing Daily, Sarah Mahoney - Thursday, April 18, 2024
The effort reunites three adults with a coloring project they made ...
- Email Gamesmanship: New Tool Enables Discount Scratch-Offs
Email Insider, Ray Schultz - Thursday, April 18, 2024
Marketers can hide special offers behind peel-off layers, email marketing platform Litm ...
- Channel Factory Creates AI Incubator Innovation Lab
Search & Performance Insider, Laurie Sullivan - Thursday, April 18, 2024
Channel Factory will introduce an innovation lab focused on artificial intelligence ...
- Speaking The Design Language: Two Email Creative Firms Join Forces
Email Insider, Ray Schultz - Wednesday, April 17, 2024
Beefree, a firm that provides no-code email creation tools, has acquired Real ...
- Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation
Search & Performance Insider, Laurie Sullivan - Tuesday, April 16, 2024
With the deprecation of browser cookies, the focus is on pulling togeth ...
- Aruba Tourism Continues Focus On Island's Emotional Impact
Marketing Daily, Tanya Gazdik - Friday, April 12, 2024
After an extensive research process and creative iteration, the agency determined th ...
- Jacobs Named ECD For VaynerMedia
People on the Move, Fern Siegel - Thursday, April 11, 2024
Previously, he was at Anomaly as executive creative director-managing partner for t ...
- Freshpet Chooses Meghan Trainor As Celebrity Ambassador
Marketing Daily, Tanya Gazdik - Thursday, April 11, 2024
The yearlong partnership includes a campaign created by Terri & Sandy th ...
- Wellness Pet Selects Colle McVoy As AOR
Marketing Daily, Tanya Gazdik - Thursday, April 11, 2024
Colle McVoy beat out five other agencies for the account. Its fir ...
- Gmail, Take An Email: New Voice Prompt Allows Users To Draft Messages
Email Insider, Ray Schultz - Wednesday, April 10, 2024
The AI new voice tool is part of Google's Help Me Wri ...
- The Virtues Of Video: Why And How Marketers Are Using It
Email Insider, Ray Schultz - Monday, April 8, 2024
Two thirds of marketers in a survey said video is the mo ...
- Pedigree Uses AI To Help Shelter Dogs
Marketing Daily, Tanya Gazdik - Sunday, April 7, 2024
The first-of-its-kind initiative combines proprietary AI technology to create picture-perfect ads f ...
- Dodge Stages 'Inner Child Intervention'
Marketing Daily, Tanya Gazdik - Thursday, April 4, 2024
The torque-loving inner child is especially obsessed with the Hornet R/T's PowerS ...
- Walmart Advertisers Will 'Plug' In To Self-Serve Machine-Learning Tool For Creative
MediaDailyNews, Laurie Sullivan - Monday, April 1, 2024
New media in-store experiences will boost awareness and support self-service capabilities includi ...
- Search Generative Experience As A Complete Alternative To Search
Search & Performance Insider, Laurie Sullivan - Tuesday, April 2, 2024
Some say generative AI will never replace traditional search engines, but t ...
- Hagerty Celebrates Employees, Automotive Enthusiasts
Marketing Daily, Tanya Gazdik - Friday, March 29, 2024
The ad features original creative content shot on a Super8 camera ...
- Goodyear, Crunch Fitness, Adidas, Kraft Focus On Fools
Marketing Daily - Top of the News, Tanya Gazdik - Monday, April 1, 2024
Goodyear has created a social media effort for its faux SkyGrip bli ...
- Do Advertisers Dream Of Electric Sheep?
Media 3.0, Joe Mandese - Monday, March 25, 2024
"We've reached a tipping point where AI has shifted from a nice-to-ha ...
- The Virtues Of Video: Brands Use It For A Variety Of Marketing Chores
Email Insider, Ray Schultz - Friday, March 22, 2024
Email is the second-most widespread channel for distributing videos, Wistia reports. ...
- The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive
Media 3.0, Laurie Sullivan - Friday, March 22, 2024
3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ ...
- Condado Tacos Names Doe-Anderson As First National Media, Creative & Strategy AOR
MAD, Steve McClellan - Wednesday, March 20, 2024
The Columbus, OH-based taco "joint" was founded in 2014 and has t ...
- Cognitiv Uses AI To Create Its First DOOH Brand Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, March 20, 2024
Cognitiv launched its first brand campaign, a digital out-of-home experience using de ...
- Gale Named Media/Creative AOR For Fogo de Chao
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The Stagwell unit will handle all media and creative for the Brazili ...
- Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising
Search & Performance Insider, Laurie Sullivan - Wednesday, March 20, 2024
Google Ad Lead Vidhya Srinivasan provides insights about the future of advertisi ...