- Cross-Channel Campaigns Yield Higher Clicks Than Single-Channel, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, February 24, 2022
Triggered efforts work better across channels, while cross-channel campaigns in general yie ...
- IBM Brand Campaign Launches, Focuses On Multiple Platforms And Technology
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 17, 2022
Developed with IBM's global agency Ogilvy, the project signifies a new directi ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
An integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- DJ Khaled Brings Authenticity, Passion To Pandora's Multichannel Brand Campaign
Digital News Daily, Colin Kirkland - Wednesday, November 17, 2021
Khaled expresses his genuine love for Pandora with three ads that wi ...
- ANA To Test Cross-Media Measurement System With VideoAmp
Digital News Daily, Karlene Lukovitz - Monday, November 1, 2021
The pilot will test various approaches to the use of Virtual ...
- Cross-Media Measurement: How About Never -- Is Never Good For You?
MediaDailyNews, Tony Jarvis - Thursday, September 23, 2021
"How close are we?," ARF moderator Alice Sylvester asked her panelists, rhetorical ...
- P&G's Measurement Cornerstones
MediaDailyNews, Tony Jarvis - Wednesday, September 22, 2021
The second day of the ARF conference opened with P&G's Marc Pritcha ...
- Marketing's Tech-tonic Shift: 90% Have Changed Their Digital Strategies
Email Insider, Ray Schultz - Wednesday, August 11, 2021
This year's State of Marketing report from Salesforce shows significant changes ...
- Omnichannel Strategies Still Baffle Many Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, July 19, 2021
There's a stark difference between consumer engagement and increased marketing investments acro ...
- New Tech Patent Expands Digital-First Advertisers' Ability To Buy Television Inventory
Digital News Daily, Karlene Lukovitz - Thursday, July 8, 2021
Viamedia ad-tech division QTT says it can now expand digital-first advertisers' acce ...
- Going Geo: Precision Targeting The Video Story
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
Reaching the right audiences, in the right places, at the right tim ...
- SmileDirect's All-Screen Press
The MediaPost Cases, Lisa Singer - Monday, August 9, 2021
As the oral care upstart SmileDirect grows its brand into new produ ...
- ThirdLove Leverages Data with an Integrated Approach
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
COVID forced performance driven ThirdLove to drastically cut ad spend; shifting foc ...
- Former Google Exec Steps Up Creative Ad Process
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 15, 2021
Ad-Lib.io this month will launch the latest release of its platform, whi ...
- Iterable Raises $200 Million In Series E Funding
Email Marketing Daily, Ray Schultz - Tuesday, June 15, 2021
Cross-channel platform Iterable claims a $2 billion valuation. The firm is disrupti ...
- New Tool IDs Consumers While Guarding Their Privacy, Firm Says
Email Marketing Daily, Ray Schultz - Friday, June 11, 2021
Data collaboration platform InfoSum's new tool allows brands to achieve addressability acro ...
- OTT, Podcasts And Blogs: Oh My, How Retail Media Is Evolving
Search & Performance Insider, Joe Mandese - Thursday, May 13, 2021
Blogs are among the top nontraditional retail media channels used or consider ...
- Which 'Impressions' Are You Counting?' Were 'Media' Measurement Opportunities Missed?
MediaDailyNews, Tony Jarvis - Wednesday, May 12, 2021
Did today's Nielsen-sponsored streaming summit miss the real opportunity for industry leade ...
- The Dead Email File: Consumers Are Using Their Inboxes For Storage
Email Insider, Ray Schultz - Wednesday, April 28, 2021
A majority of customers find email inboxes convenient, a UK study reveal ...
- Firms Partner To Bring Style Suggestions To Triggered Emails
Email Marketing Daily, Ray Schultz - Wednesday, April 28, 2021
Stylitics and Cordial are combining their email and data capabilities to dri ...
- SheerID Names Anjanette Hill Mendoza As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
Anjanette Hill Mendoza will oversee digital transformation and the customer experience acro ...
- Digital Boomerang: New Online Customers Drive Boost In Returns
Email Insider, Ray Schultz - Monday, April 5, 2021
Customer acquisition boomed in 2020, Alliant reports. New customers spent 144% mo ...
- NBCU's One Platform Offers 'Clean Rooms' For Data, Identity Graph
Television News Daily, Wayne Friedman - Monday, March 22, 2021
For the first time, NBCU will be offering "self-service" access to i ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 1, 2021
The deal will include a strategic partnership to integrate Nielsen's ad a ...
- iSpot Extends Audience Measurement To 'Flexible' Person-Level Data
Television News Daily, Wayne Friedman - Wednesday, December 9, 2020
iSpot is expanding its audience efforts to more granular "person-level" data cross-platfor ...
- Deja Vu All Over Again: Nielsen Unveils Plan For 'Holy Grail'
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2020
Nielsen, which is poised to split off its consumer research division ne ...
- Mediaocean Launches Cross-Media Reach & Frequency Tool, De-Dupes Audiences
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
Mediaocean says it is first-to market with a "reach" enhancement extending line ...
- NBCUniversal Amps Up Cross-Media CRM Efforts With Salesforce
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
NBCU is boosting its CRM data efforts in an expansion of i ...
- How To Use Video Across All Your Marketing Channels
Around the Net In Digital, Ray Schultz - Friday, November 20, 2020
Research shows that 43% of consumers want to see more videos fr ...
- 65% Of Consumers Say Digital Engagement Falls Short Of Expectations
Search & Performance Insider, Laurie Sullivan - Thursday, November 19, 2020
Data silos are increasingly frustrating consumers. Some 87% in a survey ...