- Impact Radius, LiveRamp Integrate Data To Enhance Cross-Channel Campaigns
Digital News Daily, Philip Rosenstein - Tuesday, June 27, 2017
Impact Radius, a digital advertising software-as-a-service platform, and LiveRamp on Tuesday announc ...
- New DMA Group Will Tackle Cross-Channel Identity And Attribution Issues
Digital News Daily, Tobi Elkin - Wednesday, June 21, 2017
Aiming to tackle the challenge of cross-channel identity and attribution in marketin ...
- Media iQ AiQx Platform Incorporates Adbrain Cross-Device Data In New Iteration
Digital News Daily, Philip Rosenstein - Tuesday, June 20, 2017
Media iQ's programmatic-first insight and planning tool AiQx now includes offers ...
- Where In The World Is My Digital Consumer?
RTBlog, Philip Rosenstein - Monday, June 19, 2017
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate a ...
- Amazon Launches Cross-Channel Campaign Performance Tool
Around the Net In Digital, Tobi Elkin - Wednesday, June 14, 2017
Amazon quietly launched a self-service tool to enable advertisers to engage the ...
- IAB Issues New Mobile Marketing Guidelines, Tackles Cross-Device Targeting
Digital News Daily, Gavin O'Malley - Tuesday, June 13, 2017
The guidelines encompass identifiers required for user-level mobile and cross-screen marketing activitie ...
- Tapad Names Sigvart Voss Eriksen New CEO
Digital News Daily, Tobi Elkin - Thursday, June 8, 2017
As Telenor, its new owner, grows more involved, Tapad named Sigvart Vo ...
- The Holy War Of Cross-Device Tracking
Digital News Daily, Craig Benner - Wednesday, June 7, 2017
One of the biggest challenges for advertisers today is figuring out h ...
- Drawbridge Onboards 250+ Audience Segments From PushSpring
Digital News Daily, Philip Rosenstein - Wednesday, June 7, 2017
Drawbridge announced it's adding data segments from the app-based mobile audience platfo ...
- Airport Adds 2,000 Beacons, Augmented Reality Wayfinding
Connected Thinking, Chuck Martin - Tuesday, May 30, 2017
Beacons at retail have been chugging along in various tests and trial ...
- Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
Mobile Insider, Chuck Martin - Thursday, May 18, 2017
Retailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- Audience ID Use To Grow To 58% Of Online Ad Spend By 2020
RTBlog, Tobi Elkin - Wednesday, May 10, 2017
A new report estimates cross-device audience ID matching will be used ...
- Cross-Device ID Spend Will Dip For GDPR, Then Boom
Around The Net In EU Email Marketing, Sean Hargrave - Friday, May 5, 2017
Research from Yahoo UK and Enders Analysis estimates that cross-device audience ...
- Email Is The Ultimate ID Tool In A Mobile-First World
EuroMail, Sean Hargrave - Friday, May 5, 2017
In a mobile-first digital marketing landscape, how else are you going ...
- Identifying Mobile Shoppers A Top Priority For 70% Of Retailers
MobileShopTalk, Chuck Martin - Tuesday, May 2, 2017
Retailers are increasingly looking to personalize shopping experiences by tapping into mobi ...
- AT&T's AdWorks Unveils Media Lab, Touts Cross-Screen Addressable Advertising
Real-Time Daily, Tobi Elkin - Wednesday, April 26, 2017
AT&T's AdWorks unit unveiled a sleek new media lab packed with interacti ...
- Mobile Loyalty Programs Drive 62% Of Customers To Increase Store Visits
MobileShopTalk, Chuck Martin - Tuesday, April 18, 2017
Mobile shoppers love deals and brands increasingly are offering more of the ...
- Tax Time Shows Shifts In Online Behavior, Device Use
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 14, 2017
Junk food and candy beat out alcohol as American's favorite vice wh ...
- Scheppach's Matter More Working With Tapad To Model Reach, Frequency Across Devices
MediaDailyNews, Joe Mandese - Thursday, April 6, 2017
Matter More, a new advanced media startup founded by former Publicis a ...
- Ad Tech Highlights, Week Of April 3
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Wednesday, April 5, 2017
Ad-tech firms entered partnerships to aid in the ongoing battle against ...
- Retailers Moving Into The Internet Of 12 Billion Connected Things
Connected Thinking, Chuck Martin - Monday, April 3, 2017
Retail is starting to lean on the Internet of Things to bett ...
- New Targeting Feature Seeks To Identify All Devices Within A Household
Real-Time Daily, Tobi Elkin - Monday, April 3, 2017
Screen6 launched a new data feature that will enable it to identi ...
- Mobile Location Identifies When Shopper Stops Going To A Store, Lures Lost Customers
MobileShopTalk, Chuck Martin - Tuesday, March 28, 2017
Marketers have forever been looking for better ways to target shoppers. A ...
- Kantar Shopcom Adds Affinity Solutions Platform To Cloud Services
MediaDailyNews, Laurie Sullivan - Tuesday, March 28, 2017
In a move expected to increase the accuracy of ad targeting, t ...
- AMC Eyes Ad-Free Pay App, Reuters Says
Around the Net in Video, P.J. Bednarski - Monday, March 27, 2017
Yes, it would be ad free but you have to be ...
- Drawbridge, Teads Team On Outstream Video Inventory Across Devices
Real-Time Daily, Tobi Elkin - Thursday, March 23, 2017
Drawbridge and outstream video provider Teads are teaming up to help markete ...
- A Shoe Drops: Adidas Going All Digital
VidBlog, P.J. Bednarski - Wednesday, March 22, 2017
Adidas is taking its running shoes and racing after its audience--on digit ...
- Digital Addix Taps Adbrain To Serve As Cross-Device Partner
Real-Time Daily, Philip Rosenstein - Tuesday, March 21, 2017
Programmatic media buying company Digital Addix has chosen Adbrain as its cross-devi ...
- Truly Addressable Advertising Is Coming
RTBlog, Tobi Elkin - Friday, March 10, 2017
While cookies won't entirely disappear, in a cross-device, cross-screen world, they ...
- Ad-Tech Firms Partner On Pre-bid Keyword Targeting Via Machine Learning
Real-Time Daily, Tobi Elkin - Wednesday, March 8, 2017
Cross-device identify firm Drawbridge on Wednesday announced a partnership with Grapeshot ...