- Samsung DSP Integrates Experian ID, Syndicated Audiences
MediaDailyNews, Karlene Lukovitz - Tuesday, December 5, 2023
Experian has data spanning 2,300 attributes per household and 250 per consume ...
- FreeWheel Launches Direct Integration Of Index Exchange
MediaDailyNews, Karlene Lukovitz - Tuesday, December 5, 2023
The integration aims to improve interoperability in premium TV and to streamli ...
- How Pressure Driving Ad Performance Changes Media
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
A recent survey of advertisers and agency execs found 60% of report ...
- GroupM: CTV Heads For Ad Parity With Linear, With 9.5% CAGR To Linear's -1.3% Through 2028
MediaDailyNews, Karlene Lukovitz - Monday, December 4, 2023
In the U.S., CTV is forecast to see 14.8% growth in 202 ...
- Spending Growth For Open Programmatic CTV Ads Slowed In Q3
Research Intelligencer, Robert Williams - Wednesday, November 22, 2023
Latin America's strength in open programmatic ad spending on CTV offset weakne ...
- Roku, Unity Help Mobile Apps Acquire Users Via CTV
MediaDailyNews, Karlene Lukovitz - Monday, November 20, 2023
Interactive on-screen ads are linked to acquisition technology for performance campaigns. ...
- OpenX Eliminates Resellers, Non-TV Content In New CTV Solution
MediaDailyNews, Karlene Lukovitz - Monday, November 20, 2023
The solution aims to streamline and improve transparency in CTV programmatic buy ...
- Streamer Loyalty Persists Amid Effects Of Hollywood Strikes
Research Intelligencer, Robert Williams - Monday, November 20, 2023
More consumers this year said they like having an abundance of ...
- Social Media Are Key Source For Holiday Gift Ideas
Research Intelligencer, Robert Williams - Thursday, November 23, 2023
Advertisers are recommended to use an omniscreen strategy to reach and intera ...
- FAST Media Buyers Plan To Boost Spending On Streaming Channel In 2024
Research Intelligencer, Robert Williams - Tuesday, November 14, 2023
Three in five media buyers said they spend on FAST channels ...
- From DoubleClick Ad Exchange To Xandr To The Vistar Media Board
Data & Programmatic Insider, Laurie Sullivan - Monday, November 13, 2023
Michael Rubenstein, known for creating DoubleClick Ad Exchange and serving as preside ...
- U.S. Ad-Supported Streaming Households Leap To 41% Share
MediaDailyNews, Karlene Lukovitz - Monday, November 13, 2023
Share has risen 10 percentage points year-to-date. ...
- Major Brands Make Up 45% Of Ads On Fake Or Divisive CTV Apps
Research Intelligencer, Robert Williams - Monday, November 13, 2023
Fortune 500 companies are spending millions of dollars on low-quality CTV invent ...
- Q3 Programmatic CTV Ad Spend Flat In N.A., Roku Commands 51% Global Device Share
Advanced TV Insider, Karlene Lukovitz - Friday, November 10, 2023
Hulu and Roku continued to dominate in share of spend among C ...
- Hulu Reaches 37% Of TV Households, Trailing Netflix & YouTube
Research Intelligencer, Robert Williams - Thursday, November 9, 2023
Hulu pushed past Amazon Prime Video to be the third-most popular streami ...
- 68% Of U.K. Viewers Prefer FASTs Over Pay-TV Subs
MediaDailyNews, Karlene Lukovitz - Tuesday, November 7, 2023
In the U.S., 63% said the same, in LG Ad Solutions surv ...
- Basis Adds ACR Data From LG TVs For CTV Political Targeting
MediaDailyNews, Karlene Lukovitz - Tuesday, November 7, 2023
The political advertising platform now offers data from 35M smart TVs throu ...
- Fortune 500s Account for 45% Of Ads On Fake And Divisive CTV Channels
MediaDailyNews, Karlene Lukovitz - Tuesday, November 7, 2023
About 10,000 of 50,000 channels presenting themselves as CTV channels were fou ...
- Gen Z (60%), Millennials (56%) Say CTV Runs Better-Quality Ads
MediaDailyNews, Laurie Sullivan - Sunday, November 5, 2023
A study by Magna Media Trials and Samsung Ads explored Gen ...
- New Search-Based Captify Tool Evaluates CTV Campaign Outcomes
MediaDailyNews, Karlene Lukovitz - Friday, November 3, 2023
Study gauges the effects of CTV campaigns on viewer search behavior ...
- Fire TV Advertising Intros New Homescreen Options, Contextual Placement, CTV Bundles
MediaDailyNews, Karlene Lukovitz - Thursday, November 2, 2023
Amazon Fire TV's viewer base is now large enough to justify investme ...
- Paramount CTV Ad Inventory Now Directly Accessible By SSPs
MediaDailyNews, Karlene Lukovitz - Tuesday, October 31, 2023
Conduit addresses buying inefficiencies by allowing multiple SSPs to connect directly wi ...
- 59% Of Fans Globally Are Dissatisfied With Sports Content Options
MediaDailyNews, Karlene Lukovitz - Tuesday, October 31, 2023
More ad-supported options are seen as one answer to fans' struggle ...
- The Numbers Behind AI-Enabled Contextually Targeted Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, October 30, 2023
A recent survey suggests viewers pay less attention, are less interested a ...
- Amazon Proves Ad Dreams Come True For NFL Games
Search & Performance Insider, Laurie Sullivan - Thursday, October 26, 2023
Amazon claims to drive the youngest and most affluent audiences across streami ...
- The Trade Desk, Comscore Team On AI-Powered Political Audience Targeting
MediaDailyNews, Karlene Lukovitz - Tuesday, October 24, 2023
Segments allow for capturing TV ad exposure down to the local lev ...
- Local U.S. Ad Forecast: +8.6% With Political, +2.2% Without
MediaDailyNews, Karlene Lukovitz - Monday, October 23, 2023
Digital media will lose one share point, dropping to 48% of loc ...
- Google Quietly Tests 'Shop All Deals' Banner
MediaDailyNews, Laurie Sullivan - Friday, October 20, 2023
Google is testing a banner in search results that would enable use ...
- vMVPD Apps Grab 70% Of CTV Device Ad Spend, Hulu Leads N.A. CTV Developers
MediaDailyNews, Karlene Lukovitz - Thursday, October 19, 2023
Pixalate releases its Q2 vMVPD traffic analysis and CTV developers reports. ...
- PubMatic Adds Direct Access To FreeWheel CTV Inventory
MediaDailyNews, Karlene Lukovitz - Monday, October 16, 2023
Expanded access to available to users of PubMatic's Activate end-to-end direct-buying solut ...