- Consumers Tend To Trust Brands With Clear Data Policies
Research Intelligencer, - Tuesday, July 12, 2022
The way companies handle people's data has significant implications for brand val ...
- Meta Sues MyStalk Over Instagram Clones
Digital News Daily, Wendy Davis - Tuesday, July 5, 2022
Meta Platforms on Tuesday sued MyStalk, which allows people to anonymously vi ...
- How Brands Can Maximize First-Party Data To Create Virtuous Loyalty Cycle
Marketing Insider, Sheena Banton, Jillian Tate - Thursday, June 23, 2022
One tip: Focus on actionable intelligence, not the amount of data. ...
- In the Data Garage: Advance Auto Rebuilds Its Personalization Engine Around Make and Model
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Every automaker knows that cars are often tied to drivers' identities. Personalizi ...
- ALM Media Revamps Its Diversity Scorecard For Law Firms
Publishing Insider, Tony Silber - Tuesday, June 14, 2022
A good example of the way publishers can serve up a da ...
- Lab Tested: Insomnia's Cookie-vation Experience
The MediaPost Cases, Lisa Singer - Wednesday, July 6, 2022
As Insomnia Cookies sought to rebrand its late-night snacking model around n ...
- The Continued Evolution Of Media Companies Aiming To Become Data-First Operations
Publishing Insider, Tony Silber - Thursday, June 9, 2022
The traditional media company business proposition was to sell an audience ...
- Mass Personalization: Walgreens' Road To Customer-Level Marketing
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
What does "personalization at scale" really mean - not just for custom ...
- Apple's 'Auction' Ad Drops The Mic On Third-Party Data
Media Insider, Cory Treffiletti - Wednesday, May 25, 2022
Thanks to Apple and its one-two punch, the future is bleak f ...
- How Brands Can Maximize First-Party Data To Create A Virtuous Loyalty Cycle
Marketing Insider, Sheena Banton, Jillian Tate - Tuesday, April 26, 2022
One tip: Focus on actionable intelligence, not the amount of data. ...
- DeepTarget Upgrades Tool For Exporting Lists And Sending 3D Communications
Email Marketing Daily, Ray Schultz - Friday, April 22, 2022
The firm has added to its Digital Experience Platform automated rotation, backgrou ...
- LinkedIn Can't Block Profile Scraping, Judges Confirm
Digital News Daily, Wendy Davis - Monday, April 18, 2022
Siding against LinkedIn, a federal appellate panel has upheld an order requiri ...
- FTC Chair Suggests New Limits On Data Collection
PolicyBlog, Wendy Davis - Friday, April 15, 2022
"I am concerned that present market realities may render the 'notice a ...
- 'Sideloading' Bill Exposes Consumers To Privacy Risks, Apple CEO Warns
Digital News Daily, Wendy Davis - Tuesday, April 12, 2022
"Data hungry companies would be able to avoid our privacy rules a ...
- Facebook, BrandTotal Blast Each Other In Battle Over Data
Digital News Daily, Wendy Davis - Monday, March 14, 2022
Facebook's ban on scraping "denies users the ability to control and moneti ...
- California Privacy Law Requires Companies To Disclose Their Inferences, AG Says
Digital News Daily, Wendy Davis - Monday, March 14, 2022
"Once a business has made an inference about a consumer, the inferen ...
- B2B Media Company Questex Rolls Out Enhanced Audience Data Platform
Publishing Insider, Tony Silber - Thursday, March 10, 2022
Questex announced the launch of what it calls Q Activate, a proprieta ...
- BrandTotal And Facebook Remain At Impasse In Scraping Battle
Digital News Daily, Wendy Davis - Monday, February 21, 2022
Analytics company BrandTotal and Facebook parent Meta have not been able ...
- Ad Industry, Privacy Advocates Spar Over 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Wednesday, January 26, 2022
"Consumers receive virtually free access to massive amounts of information online ...
- Rewriting The Brief For Data Democratization
Marketing Insider, Roy Armale - Tuesday, January 25, 2022
Data democracy in action: keeping access widespread, but focusing its relevance ...
- Facebook Users Ask Court To Revive Battle Over 'High-Tech Redlining'
Digital News Daily, Wendy Davis - Wednesday, January 19, 2022
Facebook users are asking a federal appellate court to revive claims th ...
- New Bill Would Outlaw Most Forms Of Behavioral Targeting
Digital News Daily, Wendy Davis - Tuesday, January 18, 2022
"The 'surveillance advertising' business model is premised on the unseemly collection a ...
- Not All Marketing Data Is Created Equal
Marketing Insider, Aaron Morrissey - Wednesday, January 12, 2022
To evaluate brand health, replace your vanity metrics with ones that off ...
- Senator Wyden Wants 'Tough Regulations' On Facebook, Touts Proposed 'Do Not Track' Law
Digital News Daily, Wendy Davis - Tuesday, January 4, 2022
Sen. Ron Wyden on Tuesday called for a national privacy law th ...
- Privacy Regulations Could Address 'Commercial Surveillance' Harms, FTC Chair Says
Digital News Daily, Wendy Davis - Friday, December 17, 2021
Days after taking the first steps toward issuing new privacy rules, F ...
- IDG Acquires LeadSift, Ups Audience And Marketing Engagement For Its Brands
Publishers Daily, Tony Silber - Friday, December 17, 2021
This is IDG's third acquisition in 18 months focused on the data-and-marketi ...
- B2B Marketers Confront Challenges With First-Party Data
Research Intelligencer, - Friday, December 10, 2021
Most B2B sales and marketing execs said the mass shift to remo ...
- Not All Marketing Data Is Created Equal
Marketing Insider, Aaron Morrissey - Wednesday, November 24, 2021
To evaluate brand health, replace your vanity metrics with ones that off ...
- Google, Apple, PayPal And Others Questioned Over Data Practices
Digital News Daily, Wendy Davis - Friday, October 22, 2021
A federal agency has launched an investigation into how Google, Apple a ...
- Zuckerberg Sued By Washington, D.C. Over Cambridge Analytica Debacle
PolicyBlog, Wendy Davis - Thursday, October 21, 2021
Facebook has made more than its share of questionable privacy decisions ...