- Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Search & Performance Insider, Laurie Sullivan - Monday, April 22, 2024
Power Digital recently introduced a platform designed with support from Meta a ...
- House Passes Bill To Block Police From Purchasing Online Data
MediaDailyNews, Wendy Davis - Thursday, April 18, 2024
The U.S. House of Representatives on Wednesday passed a bill that wou ...
- Comcast Offers 2 New Consumer Services Tied To The Now Brand
MediaDailyNews, Laurie Sullivan - Wednesday, April 17, 2024
Comcast has introduced two new services from its Xfinity NOW brand, givi ...
- Customer Identification Helps To Drive Repeat Purchases
Research Intelligencer, Robert Williams - Thursday, April 18, 2024
Identification not only helps retailers, but also brands that are seeking ...
- DoubleVerify Confirms Misrepresentation Of X's Brand Safety Measurement
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
DoubleVerify's dashboard showed the wrong data for X advertisers from Oct. 2 ...
- Privacy Watchdogs Urge Congress To Pass Data Broker Opt-Out Bill
MediaDailyNews, Wendy Davis - Wednesday, April 17, 2024
Advocacy organizations are urging federal lawmakers to pass a bill that wou ...
- Problematic Programmatic: 2023 Was Slow, But Recovery Is On The Way, Study Says
Publishing Insider, Ray Schultz - Tuesday, April 16, 2024
Two issues are cookie deprecation and user IDs, Assertive Yield reports. ...
- Google Faces New Battles Over 'Incognito' Tracking
MediaDailyNews, Wendy Davis - Monday, April 15, 2024
"Notwithstanding consumers' best efforts, to keep their activities on the internet privat ...
- FTC Bans Cerebral From Harnessing Users' Health Data For Advertising
MediaDailyNews, Wendy Davis - Monday, April 15, 2024
Cerebral allegedly used third-party tracking tools to collect data about existing patient ...
- Brandtech Group Founder Shares A 5-Year Vision Of GAI In Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, April 15, 2024
David Jones, CEO of technology holding company The Brandtech Group, shared h ...
- Nebraska Passes Opt-Out Privacy Bill
MediaDailyNews, Wendy Davis - Friday, April 12, 2024
Lawmakers in Nebraska have passed a privacy bill that would require compani ...
- Sprite Campaign Takes Refreshing Approach To Privacy
Search & Performance Insider, Laurie Sullivan - Friday, April 12, 2024
Privacy has become important to brands and consumers - but not t ...
- PCH Media Hires Roey Franco As Chief Product Officer
Publishers Daily, Ray Schultz - Wednesday, April 10, 2024
Veteran Franco will drive PCH's product and go-to-market strategies. ...
- ID5 Closes $20M Series B Funding, Expands Identity Focus
MediaDailyNews, Laurie Sullivan - Tuesday, April 9, 2024
TransUnion and Sir Martin Sorrell's S4S Ventures contributed significantly to the fundi ...
- Snap Increases Privacy Protection For Advertisers Via Snowflake Integration
MediaDailyNews, Colin Kirkland - Tuesday, April 9, 2024
Snap is making new efforts to help its ad partners deliver sa ...
- Google Unveils Custom Chip To Accelerate Search And AI
Search & Performance Insider, Laurie Sullivan - Wednesday, April 10, 2024
An Arm-based chip to accelerate search and AI features, as well ...
- Behavioral Advertising Would Face Uncertain Future Under New Privacy Bill
PolicyBlog, Wendy Davis - Monday, April 8, 2024
"It seems like we could have an opt-in, opt-out and flat b ...
- Psychologists Find A New Way To Analyze Behavior And Target Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, April 8, 2024
AnalyticsIQ's research determines the most effective ways to improve performance with ea ...
- Google Gets Partial Victory In Privacy Battle Over Real-Time Bidding
MediaDailyNews, Wendy Davis - Friday, April 5, 2024
A federal judge declined -- for now -- to grant class-action stat ...
- Kentucky Governor Signs Privacy Law Opposed By Advocacy Group
MediaDailyNews, Wendy Davis - Friday, April 5, 2024
Governor Andy Beshear on Thursday signed a privacy law that doesn't gi ...
- New Privacy Bill Would Restrict Behavioral Advertising
MediaDailyNews, Wendy Davis - Sunday, April 7, 2024
Bipartisan lawmakers on Sunday floated a privacy bill that would require compani ...
- The Brash Times: Paper Combines Risk And Readiness To Build Digital Marketing
Publishing Insider, Ray Schultz - Sunday, April 7, 2024
Krystal Plomatos describes the New York Times strategy for achieving digital gro ...
- What Hackers Do With 54B Leaked Cookies
Search & Performance Insider, Laurie Sullivan - Monday, April 8, 2024
NordVPN has found billions of ad tracking cookies leaked on the da ...
- Slow-Time Data: Brands Are Having Trouble Tracking Customer Behavior
Email Insider, Ray Schultz - Friday, April 5, 2024
Fewer than half of marketers are collecting real-time experience data, Acoustic a ...
- Google Parent Reportedly Speaking To Advisors About HubSpot Acquisition
MediaDailyNews, Laurie Sullivan - Thursday, April 4, 2024
Google's parent company Alphabet has met with Morgan Stanley investment bankers abo ...
- Meta Fights Proposed Restrictions On Teens' Data
MediaDailyNews, Wendy Davis - Thursday, April 4, 2024
"At its core, the Commission simply wants a do-over -- to a ...
- FCC Plans Broadband Privacy Crackdown
PolicyBlog, Wendy Davis - Thursday, April 4, 2024
Broadband providers are "situated to collect vast swaths of sensitive information abo ...
- TV's Surprise Ad Boon: Abortion
Red, White & Blog, Joe Mandese - Friday, April 5, 2024
New data reveals TV is taking nearly nine out of every ...
- Nielsen's Big Data + Panel Preview Shows 4-5% Increase In Viewing
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Nielsen's Big Data + panel service will provide a combination of i ...
- Google To Shed Tracking Data From Chrome Incognito Users
MediaDailyNews, Wendy Davis - Monday, April 1, 2024
Google has agreed to destroy or "remediate" data it collected from Chro ...