- American Express Highlights Love Affair With Small Businesses
Marketing Daily, Laurie Sullivan - Friday, November 10, 2023
The campaign showcases the enhanced benefits of the recently refreshed U.S. Busine ...
- Clear Channel, Place Exchange Partnership Extends DOOH Support Across Europe
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
The partnership offers media buyers access to Clear Channel's DOOH programming ...
- Timex Tells Us To Waste Time
Marketing Daily, Laurie Sullivan - Tuesday, October 24, 2023
"It started with Gen Z and how they pushed back on t ...
- Local U.S. Ad Forecast: +8.6% With Political, +2.2% Without
MediaDailyNews, Karlene Lukovitz - Monday, October 23, 2023
Digital media will lose one share point, dropping to 48% of loc ...
- Wearable Billboards? Adobe Debuts Interactive Material With Ad Potential
Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2023
Adobe unveiled a material that can change color and patterns in re ...
- Billups Acquires OOH Labs, Becomes Largest OOH Specialist In North America
MAD, Fern Siegel - Friday, October 13, 2023
The alliance will secure customers of both companies' enhanced programmatic capabilities. ...
- Being There: A Conversation With DPAA's Barry Frey
MediaDailyNews, Joe Mandese - Tuesday, October 10, 2023
On the eve of this week's annual summit in New York Cit ...
- HubSpot Launches First National Ad Campaign On NFL Sunday Ticket
Marketing Daily, Laurie Sullivan - Monday, October 2, 2023
HubSpot launched its first NFL Sunday Ticket national ad campaign on YouTub ...
- Spotify App On Roku Will Take Video Ads
MediaDailyNews, Karlene Lukovitz - Monday, October 2, 2023
Spotify says this is the first step in launching a CTV partn ...
- Transunion, Crackle Connex Offer Custom CTV, Redbox Audiences
MediaDailyNews, Karlene Lukovitz - Friday, September 29, 2023
Partnership will enable scoring advertisers' first-party data, extending audience reach. ...
- DPAA Opens London Office, Appoints Waldron To Lead EMEA Ops
MAD, Steve McClellan - Wednesday, September 27, 2023
Founding DPAA UK Board members include: Alight Media, GroupM/Kinetic, Hivestack, i-Media, Ma ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- Study Tracks Growth Of Programmatic DOOH
Mediapsssst, Richard Whitman - Tuesday, September 12, 2023
Survey respondents in the US indicate that they plan to increase programmat ...
- The Rolling Stones Turn To DOOH In 'Angry' Video
Data & Programmatic Insider, Laurie Sullivan - Monday, September 11, 2023
While the music and lyrics are sure to be dubbed "iconic," it ...
- Lamar Uses Vistar SSP To Launch Programmatic Buying For Its Airport Network
Mediapsssst, Richard Whitman - Wednesday, September 6, 2023
Lamar has digital advertising inventory in 25 airports across the country capab ...
- Dove Celebrates Armpits In NYC Transit Push
Marketing Daily, Sarah Mahoney - Thursday, August 24, 2023
The beauty brand is launching a new "Real Beauty" message in t ...
- Why Aren't Brands, Agencies Taking Full Advantage Of All OOH Has To Offer?
MAD, Jim Wilson - Thursday, August 10, 2023
OOH has evolved into an outcomes-based medium far beyond the performance deliver ...
- Hoka Shows Off New Kicks In Times Square
MediaDailyNews, Joe Mandese - Thursday, August 3, 2023
The campaign, which was created by Jellyfish, utilizes two of Clear Chann ...
- One-Third Of Programmatic OOH Spend Going To Video-Enabled Screens
Data & Programmatic Insider, Laurie Sullivan - Monday, July 31, 2023
Programmatic has become much more popular among media owners. OOH screens gr ...
- Thorne Healthtech Partners With Basketball Hall-Of Famer For Global Ads
Marketing Daily, Les Luchter - Tuesday, July 25, 2023
Dwyane Wade, the former Miami Heat legend, co-stars in "Build to Las ...
- American Tourister Sends Gen Z On A Technicolor Road Trip
Marketing Daily, Sarah Mahoney - Monday, July 17, 2023
For its 90th anniversary, the No. 2 luggage brand wants to se ...
- TikTok Content, Ads To Be Featured On Redbox Kiosks
Digital News Daily, Karlene Lukovitz - Wednesday, July 12, 2023
Screens will be placed atop Redbox units in supermarkets, other retailers acro ...
- TransUnion, Magnite Marketplace Now Omnichannel
Digital News Daily, Karlene Lukovitz - Wednesday, July 12, 2023
The marketplace has expanded beyond CTV, to reach audiences across streaming vide ...
- The Very Last Peach: Amid Crop Devastation, Georgia Farmer Turns To Digital OOH
Marketing Daily, Sarah Mahoney - Friday, June 23, 2023
Extreme weather wiped out 93% of Pearson Peaches' crop. So the fa ...
- Dolce & Gabbana Makes 3D Push For Q Fragrance
Out to Launch, Fern Siegel - Monday, June 19, 2023
The immersive ad is featured on highways and bus shelters, 100% brand ...
- Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
Nextdoor has entered into a partnership with digital out-of-home company DIVE Billboar ...
- Kroger Bows 'In-Store Upfronts' For Cooler Screen Network
Digital News Daily, Karlene Lukovitz - Friday, June 16, 2023
Advertisers can vie for limited inventory on Kroger's digital cooler screens throu ...
- Peacock Strikes Naming-Rights Deal For L.A. Live Theater, Plaza, Major Digital Signage
Television News Daily, Wayne Friedman - Friday, June 16, 2023
The theater that has been home to the Emmy Awards, American Mus ...
- Instacart Campaign Bottles Up Lemon And Tunisia For Limited Edition Cashback Fragrance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
The giveaway campaign for the Cashe fragrance highlights the company's credit car ...
- Triton, Basis Deepen Integration To Support Ads Across Digital, Broadcast Radio Segments
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2023
The expanded partnership enables advertisers to purchase all forms of audio a ...