- Vanessa Bryant Goes To Battle With Nike
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 3, 2021
Kobe Bryant’s widow, Vanessa Bryant, is butting heads with Nike over t ...
- Kobe Bryant Estate Severs Ties With Nike
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, April 20, 2021
Kobe Bryant's five-year, post-retirement endorsement extension with Nike expired this month, a ...
- Tiger Woods Undergoes Surgeries After One-Car Crash
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 23, 2021
Legendary golfer Tiger Woods sustained serious injuries to both legs after ...
- Taylor Swift Could Teach Marketing 101
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, August 29, 2020
Musician Taylor Swift has accumulated her wealth partly through her music a ...
- Goldman Sachs Debuts PGA-Themed Effort
Marketing Daily, Tanya Gazdik - Sunday, July 19, 2020
Emotion-driven creative from 72andSunny features a supportive letter written to golfer Patri ...
- NCAA Will Allow Athletes To Cash In On Their (Social Media) Prowess
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 30, 2020
The idea that athletes would have an advantage over average students h ...
- New Self-Regulatory Program Aims To Speed Up Decisions Over Online Ads
Digital News Daily, Wendy Davis - Thursday, April 2, 2020
"We're hoping that the advertising industry uses this to address issues li ...
- TB Or Not TB? Tom Brady's Tampa Bay Turning Point
Marketing Daily, Sarah Mahoney - Wednesday, March 18, 2020
Sports sources are reporting that the endorsement future of one of t ...
- FTC To Review Influencer Marketing
Digital News Daily, Wendy Davis - Wednesday, February 12, 2020
The Federal Trade Commission is launching a review of its endorsement guide ...
- FDA Plans To Study Influencer Marketing
Digital News Daily, Wendy Davis - Wednesday, January 29, 2020
The Food and Drug Administration wants to examine the effectiveness of disclaime ...
- Influencers Get #Ad Warning From UK Regulator, Again
London Blog, Sean Hargrave - Friday, January 10, 2020
Influencers can no longer rely on disclaimers in bios. It's #ad a ...
- Nike Denies Commercial Intent Of Kaepernick Workout
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 17, 2019
Nike denies a New York Times report stating the brand planned ...
- Mel B Complained To Tesco Over Lack Of Charity Branding
Around the Net In MAD London, Sean Hargrave - Wednesday, November 13, 2019
Mel B has clarified why she reacted adversely to a Tesco ...
- Tesco Pulls 'Stop Right Now' Ad After Mel B Complains
Around the Net In MAD London, Sean Hargrave - Tuesday, November 12, 2019
Tesco has pulled an ad featuring Spice Girl Mel B, after s ...
- NBA Star Antetokounmpo Scores For JBL Headphones
Marketing Daily, P.J. Bednarski - Monday, November 11, 2019
In the new ad, Antetokounmpo, with his headphones working, daydreams he's ...
- FTC Tells Influencers To Disclose Paid Endorsements -- Again
Digital News Daily, Wendy Davis - Tuesday, November 5, 2019
The fact that the FTC is issuing a reminder suggests the agen ...
- FTC Sanctions CEO Of Company That Sold Fake Followers
Digital News Daily, Wendy Davis - Monday, October 21, 2019
The owner of a company that allegedly sold fake social media followe ...
- Time To Call Out Influencers On TV
London Blog, Sean Hargrave - Tuesday, August 13, 2019
On social you need to add #ad -- but on tv, influence ...
- Marketing Machine Shaq O'Neal Gets Personal With Endorsements, Epson Is Latest Deal
MediaDailyNews, Wayne Friedman - Friday, July 12, 2019
O'Neal was happy to see Epson add eco-friendly cartridge-free printers. Its late ...
- FTC Settles With Snack Box Sender Over Online Reviews
Digital News Daily, Wendy Davis - Thursday, April 4, 2019
"People should be able to trust that good customer reviews aren't t ...
- Harry's Signs Up Harry Kane For New Ad
Around the Net In MAD London, Sean Hargrave - Tuesday, February 26, 2019
"Campaign" reveals that Harry's, the men's grooming brand, has launched an ...
- Gambling Ads Banned From Child-Friendly Sites
Around the Net In MAD London, Sean Hargrave - Wednesday, February 13, 2019
Starting in April, new advertising rules will ban gambling promotions being plac ...
- Dunkin' Launches Endorsement Deal With Giants' Barkley
Marketing Daily, Karlene Lukovitz - Thursday, November 29, 2018
Year-long deal will span a series of campaigns within the New Yo ...
- Justin Chambers Fans Favor Utz... And Other Surprising Celeb-Brand Connections
Marketing Daily, Karlene Lukovitz - Thursday, November 8, 2018
MRI/E-Score uncovered correlations between the fans of various People's Choice Awards nomine ...
- Naomi Osaka Set To Land Adidas' Biggest Female Payday
Marketing Daily, Sarah Mahoney - Thursday, September 13, 2018
Days after defeating Serena Williams at the U.S. Open, Naomi Osaka h ...
- Nissan's Latest Brand Ambassador: Naomi Osaka
Mediapsssst, Richard Whitman - Thursday, September 13, 2018
The Japanese automaker has signed Naomi Osaka, the first Japanese player ...
- FA Signs Up Head And Shoulders
Around the Net In MAD London, Sean Hargrave - Monday, September 10, 2018
The FA has signed up Head and Shoulders as its official ha ...
- U.S.Tennis Open Brings Brand Band Back Together
Marketing Insider, Barry Janoff - Tuesday, August 28, 2018
Beginning Aug. 27, the U.S. Open will reunite the prolific - a ...
- Sports Streaming Service Signs Up Cristiano Ronaldo
Around the Net In MAD London, Sean Hargrave - Thursday, August 23, 2018
Cristiano Ronaldo has a new club this season and a new sponsorsh ...
- Who Do You Trust?
Research Brief, Jack Loechner - Wednesday, June 27, 2018
Only 4% of consumers trust celebrity endorsements, while 83% trust the recommendatio ...