- Major Brands Capitalize On New Age of Artist Endorsements In Music Industry: Report
MediaDailyNews, Colin Kirkland - Thursday, April 25, 2024
"Household brands are not just supporting artists but creatively integrating their produc ...
- Linear TV Drives Higher Engagement For QSRs Than Streaming, Study Finds
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Consumers were 5% more likely to engage with QSR ads on line ...
- Sprite Campaign Takes Refreshing Approach To Privacy
Search & Performance Insider, Laurie Sullivan - Friday, April 12, 2024
Privacy has become important to brands and consumers - but not t ...
- They Dare To Disagree: Brands, Consumers Differ On Privacy, Personalization
Email Insider, Ray Schultz - Tuesday, April 9, 2024
Companies think they understand their customers. But the customers don't agree. ...
- The Virtues Of Video: Why And How Marketers Are Using It
Email Insider, Ray Schultz - Monday, April 8, 2024
Two thirds of marketers in a survey said video is the mo ...
- Pinterest Shares Ranking Secrets As It Shifts Signals
Search & Performance Insider, Laurie Sullivan - Friday, March 29, 2024
Encouraging other companies to do the same, Pinterest released insights on h ...
- Olympic TV Sport Multi-Frames: More Eyes - And Eye Drops? Hello, Sponsors
TV Watch, Wayne Friedman - Friday, March 22, 2024
A new feature will allow viewers to track up to 40 li ...
- Relevance Will Get You Further Than Attention Alone
MediaDailyNews, Duncan Smith - Wednesday, March 13, 2024
Relevance has always been the ultimate metric for success. Now we ha ...
- Following The Election Babble: Americans Prefer TV For Their News
Publishing Insider, Ray Schultz - Monday, March 4, 2024
TV is the first choice for those who want to follow t ...
- AI's Best Shot: Brands Seek To Use It In Automating Creative Tasks
Email Insider, Ray Schultz - Tuesday, February 27, 2024
Most brands still face challenges to creativity that AI might help resolv ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming Period
Advanced TV Insider, Wayne Friedman - Thursday, February 22, 2024
Streaming TV and video platforms have slowed national TV ad spend ...
- Super Bowl Ads With Highest Attention Scores Featured Singing Celebrities
Television News Daily, Wayne Friedman - Monday, February 12, 2024
The highest-performing commercials in attention featured celebrity performers singing - led ...
- Pinterest Announces Major Ad Deal With Google
MediaDailyNews, Laurie Sullivan - Friday, February 9, 2024
Pinterest announced a new ad deal with Google as the social platfo ...
- Using Brand Experiences To Turn Super Bowl Viewers Into Lifelong Fans
MAD, Justine Greenwald - Thursday, February 8, 2024
Strong viewership is great but it's not enough to just be se ...
- Why Some Super Bowl Ads Work: Cars, Big Vistas Or John Travolta Singing
TV Watch, Wayne Friedman - Thursday, February 8, 2024
VidMob identified five creative insights for top-performing Super Bowl ads. You mig ...
- Paramount Global Sale 'Requires A Risk Taker': Analyst
Television News Daily, Wayne Friedman - Thursday, February 1, 2024
A sale of Paramount Global to any big legacy TV-based media ...
- Super Bowl For Swifties: More Ad Engagement To Shake Off
TV Watch, Wayne Friedman - Friday, February 2, 2024
Some brands may expect better engagement in connection with the big ga ...
- 64% Of Lead-Generation, Engagement Strategies Underperform: CMO Council
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Marketers should be doing much better at driving customer acquisitions, but near ...
- Web3 Post-Analysis: NFTs Had Momentum, Apps Had Engagement
Media 3.0, Colin Kirkland - Wednesday, January 24, 2024
Blockchain data tracker DappRadar found the number of unique active wallets th ...
- Hecht Steps Up At Emplifi, Named CEO
Email Insider, Ray Schultz - Wednesday, January 17, 2024
Ohad Hecht has been named CEO of customer engagement platform Emplifi, effecti ...
- Paramount's 'Mean Girls' Records $28M Opening Weekend
MediaDailyNews, Wayne Friedman - Monday, January 15, 2024
"Mean Girls" scored $28 million in box-office revenue for its North Americ ...
- Report Shows Mobile Apps Thriving In Consumer Spending, Engagement, AI
MediaDailyNews, Colin Kirkland - Thursday, January 11, 2024
While some specific mobile app genres had better results than others, mobi ...
- Where 6M Pieces Of Content Got Attention
Search & Performance Insider, Laurie Sullivan - Wednesday, January 10, 2024
NP Digital analyzed which content got the most attention across six soci ...
- Web3 Engagement: Explained In 2.5 Minutes
Media 3.0, Joe Mandese - Sunday, January 7, 2024
If you're still struggling to understand the benefits of Web3 branding, wat ...
- Top TV Networks See Higher Online ROI For TV Advertisers
Television News Daily, Wayne Friedman - Thursday, December 28, 2023
Top TV networks continue to see growth in online engagement activity f ...
- Creator Content Community Grows: Can Its Studio Content Neighbors Benefit?
TV Watch, Wayne Friedman - Thursday, December 14, 2023
The IAB says the "creator content" video economy continues to grow ...
- Sam's Club Connects CTV, Video Search, Interactive Product Pages
MediaDailyNews, Laurie Sullivan - Wednesday, December 13, 2023
Sam's Club has an ambitious video ads program that launched Tuesday, targeti ...
- 'The Washington Post's' Newsprint Wrap-ups Are Back
Publishers Daily, Ray Schultz - Monday, December 11, 2023
Subscribers can see what they've read and receive a video from ...
- X Attempts To Win Back Advertisers With 'Q5' Opportunities
MediaDailyNews, Colin Kirkland - Friday, December 8, 2023
X is promoting new ad opportunities in the elusive "Q5" from mid-Decemb ...
- DirecTV, Cox Offer AR Version Of Andy Cohen Show
MediaDailyNews, Karlene Lukovitz - Tuesday, December 5, 2023
Augmented reality amplifies engagement and adds value for advertisers and distributors, sa ...