- Care Bears Taps Ralph As Social Partner Of Record
Accounts on the Move, Fern Siegel - Friday, March 6, 2026
The brief is to double the brand's followers across TikTok, Instagram, Facebo ...
- Paramount Hints At 'Iconic' Cable Brands Moving To Streaming
TV Watch, Wayne Friedman - Friday, March 6, 2026
"When you put all these portfolios together, we absolutely believe we c ...
- Research Lab Agents Automate Brief-To-Campaign For Ad Industry
Performance Marketing Insider, Laurie Sullivan - Thursday, March 5, 2026
Agentic agents have become a disruptive tool for brands and agencies ...
- Media Do International To Acquire Seven Seas Entertainment
Around the Net In Media, Ray Schultz - Tuesday, March 3, 2026
Media Do International, Inc., is acquiring Seven Seas Entertainment, Inc., reportedly o ...
- Adam&Eve\TBWA Enlists 'Heroes' For Legoland
MAD, Fern Siegel - Friday, February 27, 2026
The spot highlights a new high-tech roller coaster visitors can design befo ...
- Mattel Plays UNO Card: Expands To Fortnite, Roblox
MediaDailyNews, Colin Kirkland - Friday, February 27, 2026
Mattel is venturing further into the social gaming world by bringing i ...
- Attachment Ups U.S. Presence, Names Weiswasser EVP, North America
People on the Move, Fern Siegel - Friday, February 27, 2026
Weiswasser was previously president of Platinum Rye. ...
- Snapchat To Host Its First Live Creator Awards Show
MediaDailyNews, Colin Kirkland - Wednesday, February 25, 2026
"The Snappy's Awards Show," which goes live on March 31, will featu ...
- Taco Bell's Live Mas Live Goes National: Star-Studded 2026 Event To Stream On Peacock
Marketing Daily, Teresa Buyikian - Tuesday, February 24, 2026
Streaming March 10 from the Hollywood Palladium, rapper and actor Vince Stapl ...
- Bubly Unveils Color-Changing Cans In Team-Up With 'Super Mario Galaxy Movie'
Marketing Daily, Teresa Buyikian - Monday, February 23, 2026
Bubly sparkling water has partnered with Illumination and Nintendo's movie on n ...
- Late Night Improv Entertainment: More Politicians, Please
TV Watch, Wayne Friedman - Monday, February 23, 2026
Viewers want to have some unexpected talk from politicians. Maybe they wa ...
- Betway Selects M+C Saatchi Sport & Entertainment As Agency Partner
MAD, Fern Siegel - Thursday, February 19, 2026
The agency's remit is a global sponsorship campaign. ...
- Epic Games Acquires Firm That Makes 3D 'Humans'
MediaDailyNews, Colin Kirkland - Thursday, February 19, 2026
Epic Games has purchased the digital human company Meshcapade, with plans ...
- Why Politicians Are Doing Late Night: Because They Always Have
Red, White & Blog, Joe Mandese - Friday, February 20, 2026
Once again, Adam Buckman has raised an excellent question in today's " ...
- Terry Hines Acquires Content Studio MDRN Logic, Expands Creative Options
MAD, Fern Siegel - Wednesday, February 18, 2026
The acquisition expands Hines' capabilities as an entertainment marketing agency. ...
- Saylor Adds Sherman, Freia To Bolster Creative Muscle
MAD, Fern Siegel - Friday, February 13, 2026
"Brands have to operate like creators to break through," says CEO Wi ...
- TikTok Begins Targeting Film, Book Lovers Via New 'Fandom' Ads
MediaDailyNews, Colin Kirkland - Thursday, February 12, 2026
Following its recent launch of Smart+ ads for streaming brands, TikTok h ...
- GenZ Interested In Health, Fitness Content, Less Likely To Follow Political News
Around the Net In Media, Ray Schultz - Wednesday, February 4, 2026
GenZ is more likely than people in older age categories to wat ...
- Mozilla, Twitter Exec Jay Sullivan Named Fandom CEO
MediaDailyNews, Colin Kirkland - Wednesday, February 4, 2026
Fandom has named former Facebook and Twitter product leader and Signal boa ...
- Hoppin' Good: 400 Conejos Mezcal's First 'Bunny Bowl'
Marketing Daily, Teresa Buyikian - Tuesday, February 3, 2026
An homage to Bad Bunny's upcoming Super Bowl XL halftime show, t ...
- Disney Q4 Ad Spend +6% To $3.2B
Television News Daily, Wayne Friedman - Monday, February 2, 2026
Entertainment advertising was down 6% to $1.8 billion including advertising from politica ...
- Amazon Spends $35M To Promote 'Melania'
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, January 29, 2026
At least one Craigslist ad offered "to pay people as much ...
- The Six Firms That Rule The U.S. Media Business
Around the Net In Media, Ray Schultz - Wednesday, January 28, 2026
Six companies dominate the U.S. media industry: Comcast, Disney, Warner Bros., Paramoun ...
- U.S. Ad Growth Composite Rises On Bullish IAB Forecast
Planning & Buying Insider, Joe Mandese - Wednesday, January 28, 2026
The consensus of reputable ad industry forecast sources increased 1.6 points ...
- How Much Sports Can Legacy Networks Add To Prime Time?
TV Watch, Wayne Friedman - Tuesday, January 27, 2026
What if sports becomes even more common - on a daily bas ...
- TikTok Brings AI Ads To Streamers, Entertainment Brands
MediaDailyNews, Colin Kirkland - Thursday, January 22, 2026
TikTok has announced the launch of two new ad solutions designed ...
- Gap Goes To Hollywood With 'Fashiontainment' Exec
Retail Insider, Sarah Mahoney - Wednesday, January 21, 2026
With a new chief entertainment officer, the company promises bold moves in ...
- Cineverse, GameStop Promote 'Return To Silent Hill' Film
Marketing Daily, Danielle Oster - Thursday, January 15, 2026
The entertainment company partnered with the gaming retailer for a "Silent Hi ...
- Fanatics Launches Fanatics Studios With OBB Media
Around the Net In Media, Ray Schultz - Wednesday, January 14, 2026
Fanatics, a sports merchandising firm, has launched Fanatics Studios, a joint ventu ...
- Netflix Partners With Goop Kitchen To Promote 'His & Hers' Series
Marketing Daily, Danielle Oster - Friday, January 9, 2026
Netflix and Goop Kitchen partnered on a "Hot Bianca" gluten-free white piz ...