- Grassroots Group Campaign Urges Viewers To Act Against Climate Change
Mediapsssst, Richard Whitman - Wednesday, July 19, 2023
The ads, created by the Potential Energy Coalition on behalf of Scien ...
- Smoke Emergency Drives Surge In Online Reader Interest
Publishers Daily, Ray Schultz - Thursday, June 8, 2023
Publishers see spikes in readership for stories on wildfires, air quality a ...
- FCB Brazil Helps Bring Attention To Global Problem Of Noise Pollution
Mediapsssst, Richard Whitman - Wednesday, May 31, 2023
The agency and construction-related firms have developed an ESG platform called Noi ...
- Surfrider Foundation Ad Campaign Rallies 5-Year Plan
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 1, 2023
The Surfrider Foundation, a national nonprofit, launched a campaign to rally ...
- Cloudy With A Chance Of Plastic: M&C Saatchi, Minderoo Create New Weather Metric
MAD, Steve McClellan - Friday, May 26, 2023
Minderoo Foundation and M&C Saatchi Australia have teamed to measure plastic ...
- Cheil Chile's Campaign Exposes Murdered Environmentalists In Latin America
MAD, Fern Siegel - Wednesday, April 26, 2023
"The Activist Reserve" spotlights how the murder of Latin American environmental campaigne ...
- Hearst Magazines To Host Virtual Event On Sustainability
Publishers Daily, Ray Schultz - Tuesday, April 25, 2023
The Future of Eco-Conscious Living Summit takes place this week. ...
- Fridays For Future Reminds World That 'Earth Is No Toy'
MAD, Fern Siegel - Thursday, April 20, 2023
The campaign's print work will be displayed via wild postings in t ...
- LinkedIn Debuts Job-Search Filter - Top 50 U.S. Companies To Work For
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2023
LinkedIn data found that 87% of U.S. respondents say working for ...
- How Teads Reduced Carbon Emissions For Ad Media When Working With Scope3
Data & Programmatic Insider, Laurie Sullivan - Monday, April 10, 2023
Global media platform Teads shared the key carbon benefits of working wi ...
- Conde Nast Plans To Reach Carbon Neutrality By 2030
Publishers Daily, Ray Schultz - Thursday, April 6, 2023
Conde Nast expects to take a leadership role, encouraging suppliers to me ...
- Suspicious Minds: America's Distrust Of Sustainability Claims Increasing
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 5, 2023
All that money brands spend on planet-friendly messaging? America isn't buying i ...
- Fossil Fuel Giant Shell Acquires Ad-Supported EV Charging Network
MediaDailyNews, Joe Mandese - Friday, March 31, 2023
Shell described Volta's ad business as an "early mover advantage" with pri ...
- Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users
Digital News Daily, Colin Kirkland - Wednesday, March 29, 2023
Pinterest is offering advertisers new ways to incorporate sustainability messaging into the ...
- Heatmap News, Digital Platform Devoted To Climate Change, Debuts
Publishers Daily, Ray Schultz - Wednesday, March 8, 2023
Climate change is 'the most important story of our time,' says E ...
- IAB Tech Lab Unveils Plan To Reduce Carbon Impact Of Digital Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 23, 2023
The Green Supply Path Initiative is aimed at helping the ad indust ...
- 2022 Client Of The Year: Patagonia
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
At a time when plenty of consumer marketers are leaning into acrony ...
- Cannes Lions Add Sustainability Reporting To Awards Submissions
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2023
The "non-compulsory" reporting utilizes Ad Net Zero's five-point methodology as a gui ...
- Yahoo News Debuts Interactive Climate Change Map
Publishers Daily, Ray Schultz - Thursday, December 29, 2022
The Finding Safe Haven series offers reports on seven geographic regions. ...
- Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 21, 2022
Founding AdTechCares partners including InMobi, Pinterest, Media.Monks, and Smartly.io have launched ...
- When Is A Media Buy A Greenwashing Liability? When It's A Fossil Fuel Brand Sponsoring Climate Coverage
MediaDailyNews, Joe Mandese - Friday, December 9, 2022
"It's strings-attached sponsorship," Ben Franta, an expert on greenwashing litigation, explained duri ...
- Climate Editor Leaves Digital News Startup, Cites Chevron Sponsorship
MediaDailyNews, Joe Mandese - Tuesday, December 6, 2022
Bill Spindle said he left digital news startup Semafor over the appearan ...
- Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMO
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
Good-Loop helps marketers and agencies build campaigns via "green" ad tags a ...
- REI Gives $2M To Promote Inclusion In Outdoor Activities
Marketing Daily, Sarah Mahoney - Monday, November 28, 2022
The co-op is spreading its grant money among dozens of nonprofits th ...
- Poshmark Ushers In Secondhand Sunday
Marketing Daily, Sarah Mahoney - Monday, November 28, 2022
The resale site grabs an environmentally friendly slice of Black Friday week ...
- Revolt Brands Eco-Friendly Concrete Substitute Unveiled At COP27
MAD, Steve McClellan - Wednesday, November 23, 2022
Dubbed Partanna, the firm says it devised the brand around a n ...
- Transforming Brand Values into Tangible Actions
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Patagonia's mission statement is: we're in business to save our home plane ...
- Marketers Should Consider These Social Issues Before Reaching Out To Consumers
Search & Performance Insider, Laurie Sullivan - Friday, November 11, 2022
A Collage Group study on multicultural Americans found 65% of Americans overa ...
- GroupM Forms Decarbonization Coalition, Invites Other Clients To Join
MediaDailyNews, Joe Mandese - Thursday, November 10, 2022
Founding members represent $10 billion in ad spending from Audible, AXA, Baye ...
- Study Finds Majority Of Americans Consider Themselves 'Climate Conscious Consumers'
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
The study from Volta Media represents a 15% increase from 2021, a ...