- Meta Unveils Ad-Free Paid Service For Europe
MediaDailyNews, Wendy Davis - Monday, October 30, 2023
Aiming to placate European privacy officials, Meta on Monday unveiled an ad-fr ...
- Clear Channel, Place Exchange Partnership Extends DOOH Support Across Europe
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
The partnership offers media buyers access to Clear Channel's DOOH programming ...
- Google Faces Antitrust Probe In Japan For Search Practices
MediaDailyNews, Laurie Sullivan - Monday, October 23, 2023
The Japan Fair Trade Commission on Monday said it would look in ...
- Big Bucks Martech: Spend Is Expected To Hit Almost $700B This Year
Email Insider, Ray Schultz - Monday, October 23, 2023
Martech now takes up 30% of all marketing budgets, and CMOs expe ...
- Marcel Names 2 Creative Directors As Co-Presidents
MAD, Fern Siegel - Friday, October 20, 2023
The Publicis Groupe agency appointed agency vets Youri Guerassimov and Gaetan ...
- Eurostar Consolidates Media At Wavemaker
MediaDailyNews, Joe Mandese - Thursday, October 19, 2023
The win follows the European high-speed rail service's merger with the Thal ...
- TikTok Further Expands Creator Effects Rewards Program
MediaDailyNews, Colin Kirkland - Friday, October 13, 2023
To boost augmented-reality engagement, TikTok is expanding its Creator Effect Rewards progr ...
- TikTok Warned, Takes Action On Israel-Hamas War Misinformation
MediaDailyNews, Laurie Sullivan - Sunday, October 15, 2023
TikTok is the latest tech company to counter misinformation after the ...
- Eurostar Goes 'Further,' Launches New Site, App To Showcase Exciting Travel
MAD, Fern Siegel - Thursday, October 12, 2023
Eurostar CEO Gwendoline Cazenave says its ambition is "more Europe for ...
- Assembly Taps Wavemaker's Roberts To Lead Search, Ecommerce In Europe
MAD, Steve McClellan - Wednesday, October 11, 2023
Based in London and starting this month, he will lead a te ...
- Meta Furthers Plans For Ad-Free Option On Instagram, Facebook In EU
MediaDailyNews, Colin Kirkland - Tuesday, October 3, 2023
Meta is considering charging European users almost $14 a month on mobi ...
- MediaLink, Hyve Group Reportedly Bid To Acquire The Cannes Lions
MediaDailyNews, Joe Mandese - Wednesday, October 4, 2023
The emergence of MediaLink as a potential bidder for the Lions ...
- Axel Springer CEO Sees AI As A Friend, Not An Enemy
Publishers Daily, Ray Schultz - Tuesday, October 3, 2023
Mathias Dopfner comments as his company shows interest in acquiring The Telegr ...
- WPP OpenMind Wins $650 Million Nestle European Media Account
MAD, Steve McClellan - Wednesday, September 20, 2023
OpenMind is a Nestle-dedicated agency operation housed within GroupM that was form ...
- TBWA\Helsinki Taps Pineda As CCO
People on the Move, Fern Siegel - Wednesday, September 20, 2023
Previously, Pineda was executive creative director, TBWA\RAAD in Dubai. ...
- Axel Springer Partners With Connatix To Leverage Video
Publishers Daily, Ray Schultz - Wednesday, September 20, 2023
The arrangement will start with Axel Springer's German properties. ...
- TikTok Expands Its Updated Creator Fund Beyond The U.S.
MediaDailyNews, Colin Kirkland - Wednesday, September 13, 2023
Six months after launching its reimagined creator fund in beta in t ...
- Marotel Heads European Ops For Worldcom OOH
People on the Move, Fern Siegel - Tuesday, September 12, 2023
Previously, Marotel held posts at Havas, Prisa, 24/7 Media Inc. ...
- Assembly Taps 3 New Managing Partners For Europe
MAD, Steve McClellan - Monday, September 11, 2023
All three executives are based in London and will report to Ma ...
- Norwegian Court Upholds Order Requiring Meta To Obtain Consent For Behavioral Targeting
MediaDailyNews, Wendy Davis - Wednesday, September 6, 2023
Siding against Meta Platforms, a court in Norway has upheld a priva ...
- TikTok Begins Moving European Data To Local Data Center
MediaDailyNews, Colin Kirkland - Tuesday, September 5, 2023
As part of its Project Clover initiative, TikTok announced Tuesday it h ...
- FAST, AVOD Revenue Triples In France, Germany Outpaces UK In SVOD Subs
MediaDailyNews, Karlene Lukovitz - Tuesday, September 5, 2023
In France, 69% of the 35-to-49 demo now watch some FAST/AVOD cont ...
- Bidstack Looks To Boost In-Game Ad Reach With Venatus Inventory Deal
MediaDailyNews, Colin Kirkland - Wednesday, August 30, 2023
Bidstack has announced a partnership that will provide ad-technology company Venatus wi ...
- Korber Pharma Selects Wunderman Thompson For Global Marketing
Accounts on the Move, Fern Siegel - Monday, August 28, 2023
Emotion will be the guiding principle in all future ads. ...
- Google, Meta, Microsoft Try - But Next Steps In Protecting Online Privacy Won't Work
Search & Performance Insider, Laurie Sullivan - Friday, August 25, 2023
Microsoft is the latest to announce that Bing and LinkedIn will provi ...
- Google To Comply With The Digital Services Act
Search & Performance Insider, Laurie Sullivan - Thursday, August 24, 2023
Google plans to share more insights into how targeted ads are serv ...
- Reddit Introduces First-Party Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
The tools - intended to quantify the incremental impact and overall effectivene ...
- County Tells Drivers To Ditch Navigation Apps
Search & Performance Insider, Laurie Sullivan - Tuesday, August 22, 2023
Navigation apps can become frustrating or hazardous when the app sends t ...
- MikMak Acquires ChannelAdvisor's Shoppable Media, Brand Analytics Product Lines
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 16, 2023
Rachel Tipograph, founder of global software platform MikMak, is now leading t ...
- Microsoft Advertiser Identity Verification Takes On New Policy
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 15, 2023
Microsoft has reversed its decision to ban ads from unverified marketers. ...