- Capital One's Q3 Marketing Expenses Eclipsed $1B
Marketing Daily, Danielle Oster - Sunday, October 27, 2024
The company's CEO shared the figure during its recent earnings call, primari ...
- Financial Services Company Robinhood Refreshes Graphic Identity
Marketing Daily, Danielle Oster - Friday, October 11, 2024
The brand's new look follows a series of acquisitions and product rollout ...
- October NFL Unit Ad Pricing Soars 9%, September Up 7%
Television News Daily, Wayne Friedman - Sunday, October 13, 2024
For week 8 of the NFL season, average pricing across NBC, CB ...
- MetLife Teams Up With New York Giants, Jets To Support Pet Rescues
Marketing Daily, Danielle Oster - Tuesday, October 8, 2024
MetLife Pet Insurance will donate $5 for every pet insurance quote t ...
- Baby Boomers Are Richest Generation Ever -- Gen X, Millennials, You Lose
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 3, 2024
A global report credits soaring real estate and stock prices boosting boome ...
- Financial Services Company Zip Drafts WNBA's Kelsey Plum For 'Pay How You Want'
Marketing Daily, Danielle Oster - Wednesday, October 2, 2024
"Our hope is that her fans will feel seen and by associatio ...
- Study: Americans Concerned About Future Of Medicare
Marketing Daily, Danielle Oster - Monday, September 23, 2024
The Nationwide Retirement Institute also found a lack of awareness about healthca ...
- Northwestern Mutual Promises Financially Anxious Americans 'A Better Way To Money'
Marketing Daily, Danielle Oster - Monday, September 9, 2024
Ads show a series of scenarios demonstrating how Northwestern Mutual can he ...
- Will Ferrell Stars In PayPal Ad Reimagining Fleetwood Mac's 'Everywhere'
Marketing Daily, Danielle Oster - Monday, September 9, 2024
Campaign launches a visual brand identity for PayPal, and will run acro ...
- Peyton Manning Quarterbacks Nationwide's New Pitch: Financial Services
MAD, Fern Siegel - Friday, September 6, 2024
In new creative by Ogilvy, the NFL star proves there is mo ...
- 'Paintin' Manning' Helps Nationwide Show It's 'So Much More' Than An Insurance Company
Marketing Daily, Danielle Oster - Friday, September 6, 2024
Nationwide is investing heavily in an NFL campaign focused on promoting i ...
- Huntington Bank Acquires Naming Rights To Cleveland Browns Stadium
Marketing Daily, Danielle Oster - Wednesday, September 4, 2024
Bank CEO Steve Steinour called the deal "a pivotal moment for ...
- Progressive Highlights Brand Purpose With 'Progress Isn't Overnight'
Marketing Daily, Danielle Oster - Wednesday, September 4, 2024
Ad ties depictions of everyday incremental progress -- like a father teachi ...
- 'Paid' Up: Chime Challenges Traditional Payday Norms
MAD, Fern Siegel - Tuesday, September 3, 2024
The fintech company is disrupting the trillion-dollar banking category. ...
- James Downing, Connie Wang Help 'Fact Check Your Finances' For NerdWallet
Marketing Daily, Danielle Oster - Sunday, September 1, 2024
The campaign positions NerdWallet as a resource for cutting through financial misinformat ...
- Labor Day Roundup: Fearing Retirement More Than Death; GM Forces Workers Back To Office
Marketing Daily - Top of the News, Tanya Gazdik - Monday, September 2, 2024
General Motors is revoking the "fully remote" status of about 100 white-coll ...
- Ally Partners With Calm To Combat Financial Anxiety
Marketing Daily, Danielle Oster - Tuesday, August 27, 2024
The financial services company's collaboration with the mindfulness app features new conte ...
- Manulife/John Hancock Makes The Case For Increased Media Spend
Performance Marketing Insider, Laurie Sullivan - Monday, August 26, 2024
Manulife/John Hancock brought measurement in-house and invested in its first global bra ...
- Bank Of America Named First World Cup Global Bank Sponsor
Marketing Daily, Danielle Oster - Friday, August 16, 2024
The deal will include community outreach and youth programming to promote t ...
- Ally Wants To Help Consumers Examine 'Money Roots'
Marketing Daily, Danielle Oster - Thursday, August 15, 2024
The free program features virtual seminars taught by financial "wellness" experts. ...
- Planet Email: 9.7 Billion Messages Are Sent In The U.S. Every Day
Email Insider, Ray Schultz - Monday, August 12, 2024
Email is especially valuable in the fintech and subscription sectors, CleverTap repo ...
- Publicis Wins Rocket Media Review
MAD, Steve McClellan - Thursday, August 1, 2024
The firm spent an estimated $320 million on measured media last yea ...
- Why Neon Money Club Partnered With The Fastest Woman Alive
Marketing Daily, Danielle Oster - Friday, July 19, 2024
The American Express network brand launched a campaign starring Elaine Thompson-Herah ...
- The Cost Of Undelivered Email? Try $59.5B Per Year
Email Insider, Ray Schultz - Monday, July 8, 2024
With $1.067 billion in potential daily revenue,"15.4% of the emails used ...
- Nationwide Drops 100,000 Pets From Insurance
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 20, 2024
Nationwide's announcement comes as many Americans struggle to get various forms ...
- Yext Acquires Hearsay, Deepens Support For Financial Market
MediaDailyNews, Laurie Sullivan - Wednesday, June 12, 2024
Yext, a digital performance platform to improve search strategies, announced the acquisiti ...
- OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell Data
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
Local advertising is forecast to reach $148.9 billion this year, up 3. ...
- B2B Budget Bliss: Resources Are Being Poured Into Acquisition
Email Insider, Ray Schultz - Thursday, May 30, 2024
Most B2B marketers are positive about meeting their goals, Stirista and Ascen ...
- PayPal Becomes AdPal, Provides Access To Millions Of Users' Data
MediaDailyNews, Laurie Sullivan - Wednesday, May 29, 2024
Data on millions of PayPal users should boost its new ad busine ...
- Progressive, AAA Websites Rank Highest, Per J.D. Power
Marketing Daily, Tanya Gazdik - Tuesday, May 21, 2024
Satisfaction is highest when customers have digital-only interaction with insurers, according ...