- Why Oreo Wants Consumers To Rename The 'Hamburger Menu'
Marketing Daily, Danielle Oster - Tuesday, April 16, 2024
A creative commerce campaign from the Mondelez sandwich cookie brand transforms t ...
- Lay's Reimagines Popular Soccer Chant In Ad Starring Lionel Messi
Marketing Daily, Danielle Oster - Tuesday, April 16, 2024
The campaign also includes a sweepstakes tied to Messi's 2024 soccer sea ...
- Crunch Transforms A Candy Bar Into Airport 'Fun'
Out to Launch, Fern Siegel - Tuesday, April 16, 2024
Ad agency Translation turns the candy's texture into a humorous distraction. ...
- Johnsonville Wants Americans To 'Keep It Juicy,' Lower The Rage, Up The Fun
MAD, Fern Siegel - Monday, April 15, 2024
That's the message behind the sausage brand's new national campaign. It's ti ...
- Daisy Embraces Fans Enjoying Curds In New Ways
Marketing Daily, Danielle Oster - Monday, April 15, 2024
The ad provides close-ups of the curds in Daisy's cottage cheese ...
- Breyers Launches First Spots In 4 Years, Celebrates Simple Times
MAD, Fern Siegel - Thursday, April 11, 2024
VML, the 150-year-old ice cream brand's agency of record, created the t ...
- Reese's Partners With Olympic Players To Release Reese's Medals
Marketing Daily, Danielle Oster - Wednesday, April 10, 2024
The chocolate-peanut butter combo, shaped in the form of Olympic medals, ...
- Wisconsin Brands Johnsonville, Leinenkugel's Link Up For Beer Brats
Marketing Daily, Danielle Oster - Wednesday, April 10, 2024
The Summer Shandy Beer Brat is a grilling sausage infused with t ...
- Lunchables Contains Lead, Sodium, Per Consumer Reports
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 10, 2024
The group has launched a petition and is asking the U.S. Departme ...
- Amid Rapid Expansion, Aldi Mocks Grocery Memberships
Retail Insider, Sarah Mahoney - Wednesday, April 10, 2024
America's third-largest grocer keeps finding new ways to woo consumers. ...
- 'Dirt Nerd' Martha Stewart Stumps For Miracle-Gro
Marketing Daily, Sarah Mahoney - Monday, April 8, 2024
The Queen of Green gets her hands dirty for a new li ...
- Warby Parker, Delta, Krispy Kreme, SunChips, Moon Pie Take Advantage Of Eclipse
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, April 7, 2024
Warby Parker is expanding its activities announced last month by offering ISO-certifi ...
- Behind the Manischewitz Rebranding
CPG Insider, Danielle Oster - Friday, April 5, 2024
The effort attempts to broaden the 130-year-old company's appeal, as it al ...
- PepsiCo Bets On Soccer With Leagues Cup Sponsorship For Frito-Lay, Rockstar
Marketing Daily, Danielle Oster - Tuesday, April 2, 2024
A summer campaign ahead of the tournament will include specialized packaging a ...
- Albertsons CMO: Simplifying Loyalty Value
Retail Insider, Sarah Mahoney - Wednesday, April 3, 2024
The grocery chain is relaunching loyalty, hoping to help 38 million membe ...
- Oreo Aligns With March Madness To Offer A Sweet Score
MAD, Fern Siegel - Monday, April 1, 2024
The brand will convert more than 22 different referee signals into real-ti ...
- A 'Velveeta Gold' 'Do for April Fools' Day
Mad Blog, Barbara Lippert - Monday, April 1, 2024
It's hilarious (and genius) to take something considered as bogus and unco ...
- BurgerFi First Chain To Tap Heinz Remix Kiosk
Marketing Daily, Teresa Buyikian - Monday, April 1, 2024
The Heinz Remix Machine is "the first-ever customizable and IoT-enabled digital sau ...
- Scotch Tape Whisky, Potato Chip Soda, And More April Fools' Stunts
Marketing Daily, Danielle Oster - Monday, April 1, 2024
Meanwhile, Burt's Bees and Hidden Valley Ranch are bringing back a (rea ...
- Donuts At McDonald's? Chain Joins Forces With Krispy Kreme
Marketing Daily, Teresa Buyikian - Thursday, March 28, 2024
3 flavors of doughnuts will be delivered fresh to McDonald's stores dail ...
- Bush's Beans Seeks Rewrite Of Well-Known Flatulence Anthem
Marketing Daily, Danielle Oster - Thursday, March 28, 2024
The "Musical Fruit Contest" asks entrants to create a new bean-boosting anth ...
- Hy-Vee Hires CMO From Saatchi & Saatchi X
Marketing Daily, Sarah Mahoney - Wednesday, March 27, 2024
The regional grocer tapped Jessica Hendrix, president and CEO of Saatchi's shopp ...
- Manischewitz Unveils Major Rebranding Effort
Marketing Daily, Danielle Oster - Tuesday, March 26, 2024
Marketing initiatives centered around a "Jewish Food For All" brand platform ...
- Subway Sauces Head To Grocery Aisles
Marketing Daily, Teresa Buyikian - Monday, March 25, 2024
The 16-ounce bottled sauces, released just in time for National Sauce Mon ...
- Sweet Tooth Takes On Tightened Purse Strings: Candy Sales Stable
Marketing Daily, Danielle Oster - Saturday, March 23, 2024
According to the National Confectionery Association, sales totals reached a record ...
- Regina Hall Voices First New Lean Cuisine Campaign In 4 Years
Marketing Daily, Danielle Oster - Thursday, March 21, 2024
Hall compliments grocery store shoppers on their selections, as Lean Cuisine introduc ...
- Kinder Bueno Delivers 'Wow' Moment For Candy Lovers
MAD, Fern Siegel - Wednesday, March 20, 2024
The brand targets older Gen Z and millennials who want to ma ...
- Unilever Spinning Off Ice Cream Business, Cutting 7,500 Jobs
Marketing Daily, Danielle Oster - Wednesday, March 20, 2024
Unilever claims the company operates half of the top 10 best-selling i ...
- Smoked Meat Stick Brand's March Madness Bracket Offers Year's Beefiest Prize
Marketing Daily, Danielle Oster - Wednesday, March 20, 2024
Sweetwood Smoke & Co's Fatty brand partnered with platform Splash Inc. f ...
- Seeing Red, Impossible Foods Aims For Meat Lovers With Brand Refresh
Marketing Daily, Danielle Oster - Tuesday, March 19, 2024
Its new packaging is direct about appealing to meat-minded consumers, with Grou ...