- Dave & Buster's Name-Checks 'WTF' With 'What The Fun' Brand Platform
Marketing Daily, Teresa Buyikian - Tuesday, March 10, 2026
Campaign centers around the brand's largest value offer ever: the new ...
- Roblox Tackles Profanity With AI, Child Safety Suits Multiply
MediaDailyNews, Colin Kirkland - Thursday, March 5, 2026
Roblox has announced its effort to safeguard its chat feature using ...
- Malicious Ads Through In-App Networks On The Rise
MediaDailyNews, Laurie Sullivan - Thursday, March 5, 2026
iOS apps face three times more malicious ads than Android apps, putti ...
- NBCU Strikes Real-Time Data Deal With HyphaMetrics
Television News Daily, Wayne Friedman - Thursday, March 5, 2026
NBCU will become the first licensor of HyphaMetrics' UNIeVista measurement system, whi ...
- Discord Clarifies, Postpones Age-Verification Rollout
MediaDailyNews, Colin Kirkland - Wednesday, February 25, 2026
Discord will postpone the rollout of its mandatory global age-verification initiative, accordi ...
- Discord Ditches Age-Verification Partner Following User Backlash
MediaDailyNews, Colin Kirkland - Monday, February 23, 2026
Discord has distanced itself from leading third-party age verification partner Persona followi ...
- Microsoft Names New Gaming Head As Xbox Turns 25
MediaDailyNews, Colin Kirkland - Monday, February 23, 2026
Asha Sharma, former president of Microsoft's CoreAI product, has been named E ...
- Meta Focuses On Developers, Mobile In Major Horizon Worlds VR Shift
MediaDailyNews, Colin Kirkland - Friday, February 20, 2026
Meta plans to cut off its Horizon Worlds platform from its Que ...
- Betway Selects M+C Saatchi Sport & Entertainment As Agency Partner
MAD, Fern Siegel - Thursday, February 19, 2026
The agency's remit is a global sponsorship campaign. ...
- Epic Games Acquires Firm That Makes 3D 'Humans'
MediaDailyNews, Colin Kirkland - Thursday, February 19, 2026
Epic Games has purchased the digital human company Meshcapade, with plans ...
- Zillow Debuts 'World Of Warcraft' Virtual Homes Microsite
MediaDailyNews, Colin Kirkland - Wednesday, February 18, 2026
The microsite, launched with Blizzard Entertainment, allows users to browse a collecti ...
- Hard Rock Effort Bets On Fans Surviving the Off Season
Marketing Daily, Teresa Buyikian - Wednesday, February 11, 2026
Hard Rock Bet's new campaign sets a rallying cry for fans ...
- Twitch Introduces Pause-Screen Ads
MediaDailyNews, Colin Kirkland - Tuesday, February 10, 2026
Following the release of a live-shopping feature, Twitch announced a new ...
- PHYND, Lynch Have Message For Gamers: 'No BS,' Just Play
MAD, Fern Siegel - Monday, February 9, 2026
PHYND launches on Samsung TV, then LG TV early this year. ...
- Discord To Roll Out Mandatory Age-Verification For All Users
MediaDailyNews, Colin Kirkland - Monday, February 9, 2026
New and existing Discord users will receive an automatically delivered "teen-appropriate experien ...
- Mozilla, Twitter Exec Jay Sullivan Named Fandom CEO
MediaDailyNews, Colin Kirkland - Wednesday, February 4, 2026
Fandom has named former Facebook and Twitter product leader and Signal boa ...
- Video Game Platforms: Major Churn, Stability Overall
Advanced TV Insider, Wayne Friedman - Thursday, January 29, 2026
The good news is that overall, for the bottom line, player numbe ...
- Microsoft Readies Ad-Supported Xbox Cloud Gaming
MediaDailyNews, Laurie Sullivan - Tuesday, January 20, 2026
Xbox Cloud Gaming service is limited to players who have Microsoft's ga ...
- Cineverse, GameStop Promote 'Return To Silent Hill' Film
Marketing Daily, Danielle Oster - Thursday, January 15, 2026
The entertainment company partnered with the gaming retailer for a "Silent Hi ...
- Mobile App Economy Sees More In-App Spending, Subscription Reliance
MediaDailyNews, Colin Kirkland - Thursday, January 15, 2026
Marketers, app developers and publishers saw consumers spending more money on mobi ...
- Roblox Age-Verification Faces Widespread Criticism
MediaDailyNews, Colin Kirkland - Thursday, January 15, 2026
Roblox is under fire from players, developers and child safety experts f ...
- Meta Plans Reality Labs Job Cuts, Pivots Further Away From Metaverse Focus
MediaDailyNews, Colin Kirkland - Tuesday, January 13, 2026
Meta plans to cut around 10% of employees within the division w ...
- High-End Video Console Games Get Strong Demand From Hollywood
Advanced TV Insider, Wayne Friedman - Wednesday, January 7, 2026
Over the last five years, video game adaptations have grown to 2 ...
- Threads Reportedly Testing Chat-Based Gaming
MediaDailyNews, Colin Kirkland - Tuesday, January 6, 2026
As Threads continues to grow, it is experimenting with a gaming featu ...
- TikTok Launches Immersive Hub For Sponsored Sports Content
MediaDailyNews, Colin Kirkland - Monday, January 5, 2026
"TikTok GamePlan," a new in-app resource, is intended to help official spor ...
- Brands Flocked To Roblox In 2025
Marketing Daily, Danielle Oster - Wednesday, December 31, 2025
A report details 600 brand activations on Roblox across categories including to ...
- Adidas Expands Youth-Centric Minecraft Product Launch For Holidays
MediaDailyNews, Colin Kirkland - Monday, December 29, 2025
The holiday product collection in partnership with Minecraft marks an IRL expansi ...
- MrBeast To Feature Starbucks In Upcoming Reality Show Season
MediaDailyNews, Colin Kirkland - Monday, December 29, 2025
Amazon Prime's reality show "Beast Games: Strong vs. Smart," owned and host ...
- Report On Women In Gaming Shows Missed Opportunities For Brands
Marketing Daily, Danielle Oster - Wednesday, December 24, 2025
Women are shaping gaming's future by "driving demand for deeper customization, strong ...
- Roblox Boosts Player Engagement, Attracts More Major Brands: Report
MediaDailyNews, Colin Kirkland - Friday, December 19, 2025
Roblox has seen steady growth this year, onboarding more Fortune 500 a ...