- Gen Z (60%), Millennials (56%) Say CTV Runs Better-Quality Ads
MediaDailyNews, Laurie Sullivan - Sunday, November 5, 2023
A study by Magna Media Trials and Samsung Ads explored Gen ...
- TikTok Remains Favorite Social Media App For U.S. Teens
Research Intelligencer, Robert Williams - Sunday, October 15, 2023
Snapchat and Instagram also among the most popular social media apps amo ...
- Brands Need To Get Serious, At Least A Little
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 10, 2023
Consumers have had enough of brands that try too hard. "Being wei ...
- Nike, E.L.F. And Chick-fil-A Still Rule Teens World
Marketing Daily, Sarah Mahoney - Tuesday, October 10, 2023
The latest research from Piper Sandler shows teens cutting back a bi ...
- Gen Z, Millennials Likely To Hit Barriers To Living A Sustainable Life
MediaDailyNews, Laurie Sullivan - Friday, October 6, 2023
Among the generations analyzed, 91% of Gen Z and 75% of Millennia ...
- Acing The TikTok Smell Test
D2C Insider, Sarah Mahoney - Monday, October 2, 2023
For younger consumers, fragrance stands for self-expression, as #PerfumeTok fuels strong ind ...
- Tech-Savvy Gen Z Reluctant To Use AI
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
An Adobe study found Gen Z is split on whether they a ...
- For Gen Z Choosing OTC, Brands With Purpose Win
Pharma & Health Insider, Les Luchter - Thursday, September 28, 2023
"Category-by-category, the #1 brand in sales is typically the #1 doctor-recommended bra ...
- Gen Z Reporters Support Traditional Journalistic Values: Study
Publishers Daily, Ray Schultz - Wednesday, September 27, 2023
Many are worried about the impact of AI on their careers, Greentarg ...
- AEO Sees Stronger Teen Spending Ahead
Marketing Daily, Sarah Mahoney - Thursday, September 7, 2023
The mall-based Gen Z favorite says new marketing and seasonal trends dri ...
- Gen Z Brings TikTok Love To Fashion Week
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 8, 2023
Her Campus Media is helping a new generation take their first bi ...
- Why Andi May Succeed In Search Automation Where Others Failed
Search & Performance Insider, Laurie Sullivan - Thursday, September 7, 2023
"I'm really excited about the assistant part of generative AI," says An ...
- Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
Search & Performance Insider, Laurie Sullivan - Monday, August 28, 2023
TikTok led across CPG categories for Gen Z, with Instagram the second-mo ...
- TikTok Starts Serving Ads In Its Search Results
MediaDailyNews, Karlene Lukovitz - Wednesday, August 23, 2023
TikTok is letting advertisers capitalize on Gen Z's preference for using t ...
- General Motors CEO Discusses Gen Z, Women Buyers
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 21, 2023
General Motors' first female CEO Mary Barra has pushed the automaker to evol ...
- Burberry Taps Emma Mackey For New Goddess Fragrance
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2023
Emma Mackey may play a Nobel-winning physicist in "Barbie." But she's leadi ...
- Billie Introduces The Game Young Women Can Never Win
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2023
With "No Worries If Not," the D2C razor brand launches a boa ...
- As 'Aspirational Luxury' Fades, Brands Navigate Rocks -- And Hard Places
Retail Insider, Sarah Mahoney - Wednesday, July 26, 2023
Luxury expert Milton Pedraza weighs in on how the biggest names ...
- For Teens, Thinx Talks The 'New' Language Of Periods
D2C Insider, Sarah Mahoney - Monday, July 24, 2023
As it expands into more physical stores, the period underwear brand ...
- Ikea Woos Gen Z With Slice-Of-Life Anime
Retail Insider, Sarah Mahoney - Wednesday, July 19, 2023
The retailer wants to win over the back-to-college crowd by turning do ...
- Study: Who's Splurging On What Items?
Search & Performance Insider, Laurie Sullivan - Tuesday, July 11, 2023
Consumers are splurging on some items, but not all. Knowing who's spendi ...
- Lemonade's First Branding Campaign Comes With AI Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 10, 2023
The insurance company released its first brand campaign in the United Stat ...
- Body Shop, Google, Paramount Gear Up For Gen Z Voter Drives
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 10, 2023
A common reason Gen Z doesn't vote? They don't know how. Bran ...
- YouTube Launches Gen Z Music Lineup Tool With Surprising Twist
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 7, 2023
Google launched the Gen Z Music lineup tool this week aimed ...
- Amazon Still Overpowers Google, TikTok Declines, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2023
Where do online shoppers start product searches and where do people g ...
- Unilever Partners With TikTok On #CleanTok Trend
Digital News Daily, Colin Kirkland - Friday, June 23, 2023
Unilever and TikTok have announced a global #CleanTok partnership that aims ...
- Shopping Trends Report Shows Change In Spending Behavior In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
Wildfire Systems, a fintech platform that powers reward programs, and research fi ...
- Tech Purchases Are Taking More Time And Involving More People, Study Finds
Email Marketing Daily, Ray Schultz - Monday, June 19, 2023
Most IT decision makers agree that the technology purchasing process is becomi ...
- Gen Z Demands Marketing That Reflects Diversity And Inclusion: Study
Email Marketing Daily, Ray Schultz - Monday, June 19, 2023
Most Gen Zers believe media does a good job of reflecting the ...
- Gen Z's Love-Hate Struggle With TikTok Rabbit Holes
Marketing Daily - Top of the News, Sarah Mahoney - Monday, June 12, 2023
A deep dive into college students' behavior reveals pain, pleasure and pan ...