- Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 5, 2022
Most shoppers prefer some form of gift card personalization, with 30% ...
- GumGum, Tumblr Announce Contextual Partnership Focused On Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 8, 2022
During the coming months, Tumblr's parent company, Automattic, intends to expand t ...
- Galentine's Day Is A Thing -- But Is It A BIG Thing?
Marketing Daily, Les Luchter - Tuesday, January 18, 2022
The Feb. 13 holiday of celebrating female friendships originated, Festivus style, ...
- Consumers Were Happy With Cyber Weekend Discounts, Study Shows
Email Marketing Daily, Ray Schultz - Thursday, December 2, 2021
Many consumers bought other products when they saw out-of-stock notices, and so ...
- 1-800-Flowers.com Gifting Program Generates Leads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
1-800-Flowers.com launched a gifting site and platform that allows companies to gi ...
- Mother's, Father's Day Video Views Up By High Double Digits
Video Insider, Karlene Lukovitz - Tuesday, June 22, 2021
Dick's Sporting Goods managed to have top-10 videos for both holidays. ...
- Mother's Day: Average Order Size, Mobile Search Share May Surprise Marketers
Search & Performance Insider, Laurie Sullivan - Tuesday, April 27, 2021
For marketers still trying to determine what Mother's Day ecommerce sales wi ...
- Google Hit With Class-Action Complaint Over 'Worthless' Gift Cards
Digital News Daily, Wendy Davis - Monday, March 1, 2021
A new lawsuit claims Google's anti-fraud efforts effectively prevent some people fr ...
- Valentine's Day Purchases Driven By Four Behavioral Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
NetElixir forecasts the average Valentine's Day order value to reach $185, ...
- InComm And Mastercard Team Up To Offer Digital Gift Cards
Email Marketing Daily, Ray Schultz - Thursday, November 19, 2020
Gift-givers can use mobile wallets to pay for the cards, while recipien ...
- Pinterest Takes It Home For The Holidays
Search & Performance Insider, Laurie Sullivan - Tuesday, November 10, 2020
Pinterest has released its holiday gift guide, offering information on trends a ...
- NBCUniversal Grows Retail-Shopping Platforms For Holiday Season
Television News Daily, Wayne Friedman - Monday, November 9, 2020
One Platform Commerce, NBCU's just-announced controlling unit for its Shoppable TV, NBCUnivers ...
- Rakuten Rewards Reports Average Order Value Rose To $114 On Amazon Prime Day
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Merchants working with Rakuten experienced a 43% traffic increase on average a ...
- Millennial Scrooges: They're Planning To Buy Gifts For Themselves
Email Insider, Ray Schultz - Friday, September 25, 2020
Still, many younger people plan to focus on the meaning of t ...
- Performance Marketing Gets A Lift As Advertisers Look For Guarantees
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 12, 2020
Publishers are seeking alternate revenue sources to counter losses in advertising. Da ...
- Happy Mother's Day Data -- What's Different This Year?
Search & Performance Insider, Laurie Sullivan - Friday, May 8, 2020
Kantar ranked the top 10 advertisers based on their share of tot ...
- Gift-Giving Skyrockets, As Time To Purchase Shortens
Search & Performance Insider, Laurie Sullivan - Wednesday, April 15, 2020
The time from first website visits to purchases fell from 37 hou ...
- Raise Boosts Results With Personalization Effort
Email Marketing Daily, Ray Schultz - Tuesday, April 7, 2020
Mobile payments firm Raise will work with Sailthru to personalize mobile, websi ...
- Valentine's Gifts Or Gifs -- More Women Than Men Give
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 14, 2020
Women seem to be more giving on Valentine's Day and the sear ...
- John Lewis Crowned Best Christmas Ad By 'The Drum'
Around the Net In MAD London, Sean Hargrave - Monday, December 9, 2019
"The Drum" has been taking a look at the Christmas ads f ...
- Just In Time For Christmas: Celebrities Acting Like Real People
TVBlog, Adam Buckman - Monday, December 9, 2019
In a three-night stunt, Ellen DeGeneres and other celebrities intend to surpri ...
- Study Finds Cash, Not 'Experiences,' Most Desired Holiday Gift -- Especially Among Gen Zers
Research Intelligencer, Joe Mandese - Thursday, December 5, 2019
A study using innovative "chat-based" research methodology finds that nearly three ...
- Is John Lewis Losing Its Christmas Magic?
London Blog, Sean Hargrave - Tuesday, November 19, 2019
Its last three Christmas campaigns have been its least emotionally engaging, resear ...
- Very Campaign Is More Engaging Than John Lewis
Around the Net In MAD London, Sean Hargrave - Monday, November 18, 2019
"Campaign" reveals the John Lewis and Waitrose "Excitable Edgar" campaign has be ...
- Bumper Christmas Will See Ad Spend Rise 4.7%
Around the Net In MAD London, Sean Hargrave - Monday, November 4, 2019
Mediatel is reporting that AA/Warc figures suggest it will be a bump ...
- Emotion Is Key To Winning Christmas, Not Elton John
London Blog, Sean Hargrave - Friday, November 1, 2019
The stats show that emotional engagement is the key to a t ...
- Consumers' Holiday Focus Shifts To Experience, Entertaining
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2019
Deloitte reports consumers expect to spend $1,496 per household this year, wi ...
- Holiday Report Forecasts 5% Boost In Gift Spending, Optimism On The Economy
Research Intelligencer, Joe Mandese - Monday, September 23, 2019
Americans plan to spend $862 on gifts for others this holiday seaso ...
- Marketers Stuck On Mother's Day Traditions As Consumers Search For Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 10, 2019
Reports suggest consumers are looking to create the ultimate experience for Mother ...
- Google Disables iPhone Version Of Data-Collecting App
Digital News Daily, Wendy Davis - Wednesday, January 30, 2019
Confronted with an apparent violation of Apple policies, Google said Wednesday ...