- How Behavior Science Makes Influencer Marketing More Effective
MAD, Kyle Hoffman - Wednesday, December 13, 2023
While influencers, and their earlier cousins, endorsers, often strategically "work" for brand ...
- Bringing In The Good With Organic Valley's Exec
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, December 12, 2023
"What was the driving force for for me is that I nev ...
- Transparency In Influencer Marketing: Saying It's An Ad May Not Be Enough
CPG Insider, Erik Oster - Friday, December 8, 2023
NAD's Laura Brett says consumers may not understand who's sponsoring a po ...
- Brands Can Improve TikTok Creator Ads In Several Ways
Research Intelligencer, Robert Williams - Thursday, December 7, 2023
Ads that show an influencer who demonstrates a product can help ...
- Santa Claus Cited As Ultimate Influencer In Samsung Ads Data
MediaDailyNews, Laurie Sullivan - Wednesday, December 6, 2023
The survey of holiday shoppers shows getting a discount on a produ ...
- AI-Powered Analytics Changing The Game For The NFL, In Real-Time
Media 3.0, Laurie Sullivan - Wednesday, November 29, 2023
Amazon is looking to fuel its ecommerce business from the brand's websi ...
- Paris Hilton Suspends Ad Campaign On X
MediaDailyNews, Colin Kirkland - Wednesday, November 22, 2023
Paris Hilton's 11:11 Media is following other major advertisers, suspending an ...
- Hispanic Creators Become 'Authenticators' For PepsiCo Campaign
Marketing Daily, Colin Kirkland - Thursday, November 16, 2023
"'Multicultural' is in everything we do," Yumna Bahgat, PepsiCo's director of digit ...
- FTC Warns Influencers, Trade Groups Over Aspartame Ads
MediaDailyNews, Wendy Davis - Wednesday, November 15, 2023
Social media endorsements touting aspartame didn't include prominent enough disclosures, the F ...
- U.S. Creator Economy Estimated At 27 Million, Full-Timers Averaging $179,000 Annually
MediaDailyNews, Joe Mandese - Wednesday, November 15, 2023
The study from influencer marketing research pioneer Ed Keller is based ...
- Pixly Launches 'Podcast Influencer' Unit
MAD, Steve McClellan - Thursday, November 9, 2023
One of the first brands to utilize the new unit is NordVP ...
- High Times With This Cookies' SVP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, November 8, 2023
"I'm pretty much like I can do almost anything now. I thi ...
- B2B Galvanizers: Influencer Marketing Takes Hold In Business-to-Business
Email Insider, Ray Schultz - Tuesday, November 7, 2023
B2B brands are widely using influencers, but they report several challenges, TopRa ...
- TikTok As A Holiday Commerce Hub: A Conversation With Influential's Ryan Detert
MediaDailyNews, Colin Kirkland - Wednesday, November 1, 2023
Ryan Detert, CEO of influencer marketing firm Influential, provides insights on h ...
- Consumers Will Drop Influencers, Brands Whose Values Conflict With Theirs
Research Intelligencer, Robert Williams - Friday, October 20, 2023
Many consumers also will stop following social influencers whose values aren't alig ...
- Celebrating Taziki's Marketing Exec's Fresh Approach
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 20, 2023
"I was like, well, I have kids and I eat food. ...
- GroupM, The Goat Agency, Amazon Collaborate On Shoppable Content
MAD, Steve McClellan - Tuesday, October 17, 2023
Exclusive to GroupM clients, the effort was developed by The Goat Agenc ...
- NFL Gaining Young Swifties? Friendship Bands May Have Expiration Dates
TV Watch, Wayne Friedman - Monday, October 9, 2023
Will the NFL and whatever games Taylor Swift shows up to ...
- Breaking Barriers With Vintage Wine Estates' Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 27, 2023
"Innovation is what gets me up in the morning. It literally ...
- Unmasking Overnight Beauty Founder's True Superpower!
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 21, 2023
"When you're younger you hope for brighter days that don't include t ...
- FTC Recommends Format Changes, New Icons For Children's Advertising
MediaDailyNews, Wendy Davis - Friday, September 15, 2023
Online influencers, game makers and others who post online ads aimed ...
- Navy Sets Sail With Latest "Sailor Vs" Series
MAD, Fern Siegel - Wednesday, September 13, 2023
The latest iteration of "Sailor Vs" speaks to the GenZ demographic v ...
- McCann Launches Content Studios Focused On Social, Influencer And Creator Services
MAD, Steve McClellan - Tuesday, September 12, 2023
The agency says the goal is to simplify for clients the proce ...
- Influencer Grows In Influence, Set To Top $34B In Marketing Spend
MediaDailyNews, Joe Mandese - Tuesday, September 12, 2023
The U.S., which already accounts for more than three-quarters of the marke ...
- Why Camp Bow Wow's VP Is Like A Dog With Two Tails
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 13, 2023
"Being able to connect your projects, your ideas, your impact to actu ...
- Things To Consider Before Switching To A Sales-Based Influencer Comp Model
MediaDailyNews, Lisa Tristano Martin - Monday, September 11, 2023
If you find yourself uncertain about the right compensation model for yo ...
- Gen Z Brings TikTok Love To Fashion Week
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 8, 2023
Her Campus Media is helping a new generation take their first bi ...
- Khloe Kardashian Teams Up With Fabletics
Marketing Daily, Sarah Mahoney - Wednesday, September 6, 2023
The fitness enthusiast stars in desert-themed ads for the new collection. ...
- Can Analyst Firms Adapt To A Changing Landscape?
Media Insider, Cory Treffiletti - Tuesday, September 5, 2023
Are analyst firms equivalent to Industry Influencers in today's economics and percepti ...
- Shein's Marketing Exec Moving Forward In Style
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 16, 2023
"I think mom guilt and being a working mother is definitely t ...