- Titans Of News Media Meeting Monday To Discuss Digital Future
TVBlog, Adam Buckman - Thursday, April 25, 2024
All eyes will be on a sprawling, 90-minute panel discussion event ne ...
- Chicken Soup For The Soul Strikes Upfront Interactive Ad Deal
Television News Daily, Wayne Friedman - Tuesday, March 5, 2024
Infillion will purchase ad inventory across the company's three main platforms Redbo ...
- Sony Lays Off 900 Employees From PlayStation Division
MediaDailyNews, Colin Kirkland - Tuesday, February 27, 2024
The job cuts will impact multiple PlayStation studios, including U.S.-based Insomniac Gam ...
- One Step Closer To A Mixed Reality
Media 3.0, Shrikant Ballal - Thursday, January 18, 2024
Apple Vision Pro is an entry into a mixed-reality world - transformi ...
- Disney Adds Measurement Partners, Debuts Shoppable Ads
Search & Performance Insider, Laurie Sullivan - Wednesday, January 10, 2024
Unilever has joined Disney as part of the beta program to dri ...
- Disney Launches 'Shoppable' Streaming Ads, Expands Data Measurement
Television News Daily, Wayne Friedman - Thursday, January 11, 2024
Disney Advertising is adding more data-measurement providers, expanding its "clean room" effor ...
- DAZN And Free-TV Company Telly Integrate Shoppable Ads
MediaDailyNews, Karlene Lukovitz - Tuesday, January 9, 2024
Telly users can purchase via the TV's second screen, without interrupting viewi ...
- TV Station Group Sinclair Strikes NextGen Roxi Music Channel Deal
Television News Daily, Wayne Friedman - Tuesday, January 9, 2024
Sinclair Inc. has struck a deal with music streaming service Roxi th ...
- NextGen TV Gets Interactive Roxi Music Channels, TLC TV Sets Integration
MediaDailyNews, Karlene Lukovitz - Tuesday, January 9, 2024
Broadcasters hope interactivity will accelerate consumer adoption of ATSC 3.0-capable TV s ...
- Stagwell, RealClearPolitics Unveil New Polling Platform
MAD, Steve McClellan - Wednesday, December 20, 2023
The new platform follows a September announcement by the companies that th ...
- BrightLine Bows New Suite Of Interactive CTV Ads
MediaDailyNews, Karlene Lukovitz - Wednesday, December 6, 2023
Formats include "advergames," in-show trivia games, and a dynamic unit that connec ...
- Black Friday Football Delivers Respectable Viewership, Impressive Ad Engagement
MediaDailyNews, Karlene Lukovitz - Monday, December 4, 2023
Viewers were 78% more likely to search for products advertised during th ...
- Amazon Bakes Interactive Ads Into First Black Friday Football Game
MediaDailyNews, Karlene Lukovitz - Friday, November 17, 2023
A separate comedy stream for kids and post-game Garth Brooks concert a ...
- NBCU's Peacock, Walmart Offer Shoppable Ads In Bravo Show
MediaDailyNews, Karlene Lukovitz - Tuesday, November 7, 2023
Ads for products featured in "Below Deck Mediterranean" episodes will enable purchas ...
- Google Try-On Beauty Tools Make Convincing Hair Dye, Cosmetic Ads
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
Google this week will begin rolling out an AR Beauty feature f ...
- Wearable Billboards? Adobe Debuts Interactive Material With Ad Potential
Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2023
Adobe unveiled a material that can change color and patterns in re ...
- AMC Networks Starts Ad-Supported AMC+ Option, With 'Dozens' Of Advertisers
Television News Daily, Wayne Friedman - Friday, September 29, 2023
AMC Networks launched an ad-supported AMC+ option this week for $4.99 ...
- Snapchat Funnels Ad Campaign Tips Into New Desktop Game
MediaDailyNews, Colin Kirkland - Wednesday, September 27, 2023
On Tuesday, Snapchat launched an interactive 16-bit desktop video game aimed ...
- Samsung Ads, BrightLine Partner To Expand Interactive CTV Ads
MediaDailyNews, Karlene Lukovitz - Tuesday, September 19, 2023
Clients can now use personalized ads, scrollable branded carousels, polls and oth ...
- Buried Gold: Yahoo Mail Uses AI To Help Shoppers Find Savings In Their Inbox
Email Insider, Ray Schultz - Monday, August 28, 2023
Long-forgotten discounts, gift cards and store credits can be pulled up a ...
- Amazon DSP Intros Its 1st Interactive Ads, Via PadSquad
MediaDailyNews, Karlene Lukovitz - Monday, August 21, 2023
Amazon Ads' first interactive ads were custom-created by PadSquad for optimal performan ...
- How Subaru Makes Good On Its 'Love' Promise
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Subaru of America believes "Love Means Being More Than a Car Company ...
- Consumers Favor Personalized, Interactive Video From Brands
Research Intelligencer, Robert Williams - Friday, July 7, 2023
Younger consumers and higher earners tend to be more receptive to personaliz ...
- Google May Add Interactive Games To YouTube, Called 'Playables'
Digital News Daily, Colin Kirkland - Monday, June 26, 2023
In an email to employees, Google detailed a potential feature called "Playable ...
- Makers of 'Pokemon Go' Offer Players In-Game Brand Rewards Via AR Ad Format
Digital News Daily, Colin Kirkland - Monday, June 19, 2023
At the Cannes Lions Festival of Creativity on Monday, Niantic launched "Reward ...
- Verizon, Snap Collaboration Offers 'AR Mirrors' To Music Festivalgoers
Digital News Daily, Colin Kirkland - Wednesday, June 14, 2023
Verizon is installing interactive, physical augmented reality "Mirrors" at two major mus ...
- Innovid Links To Infillion To Scale CTV Reach, Streamline Workflow
Digital News Daily, Karlene Lukovitz - Thursday, June 8, 2023
Publishers that use Innovid's software development kit will have seamless access ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
Amazon unveiled a slate of streaming content and ad capabilities at t ...
- Yelp Search, Visual Experiences Get An Upgrade Through AI, Large Language Models
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
Yelp has updated the way consumers experience content on the site a ...
- U.S. Navy Targets Gen Zs At Super Bowl LVII Experience
MAD, Fern Siegel - Thursday, February 9, 2023
The creative targets 17- to-24-year-olds who may not know the opportunities a ...