- Barefoot Wines' Playbook As Official Wine Of The NFL
Marketing Daily, Danielle Oster - Wednesday, February 14, 2024
It brought wine activations to beer's big party last week, and al ...
- D'usse Cognac Celebrates Lunar New Year With Red Envelope Promo
Marketing Daily, Danielle Oster - Tuesday, February 13, 2024
Los Angeles restaurateur Humberto Leon designed a limited series of lai se ...
- Anheuser-Busch Light Beers Go Heavy On Celebs For Super Bowl
Marketing Daily, Danielle Oster - Tuesday, February 6, 2024
Bud Light's spot features Post Malone and Peyton Manning; Michelob's, Dan Marin ...
- Shadow-Watching: Why Focus On Groundhog Day ?
CPG Insider, Danielle Oster - Friday, February 2, 2024
Samuel Adams has a longtime association with the quirky holiday, as He ...
- Budweiser's Clydesdales Provide 'Old School Delivery' In Big Game Ad
Marketing Daily, Danielle Oster - Wednesday, January 31, 2024
AB InBev's 60-second ad demonstrates the brand's commitment to fan service ...
- Santo Spirits Banks Tequila Appeal On 'Reputation Earned'
MAD, Fern Siegel - Monday, January 22, 2024
Santo Tequila is the product of former rocker and spirits entrepreneur Sam ...
- Coors Light's 'Chill Train' Will Be Boarding Passengers For Its Big Game Comeback
Marketing Daily, Danielle Oster - Monday, January 22, 2024
Coors Light is giving fans a chance to virtually appear in t ...
- Country Singer Jessie G Partners With Ammunition Whiskey
Out to Launch, Fern Siegel - Monday, January 22, 2024
The spot, which doubles as both ad campaign and music launch, ru ...
- Vintage Wine Estates Lays Off 15% Of Staff As It Welcomes New CMO
Marketing Daily, Danielle Oster - Sunday, January 21, 2024
The company is looking to simplify its business by concentrating on co ...
- Absolut, Ocean Spray Promote Vodka Cran In A Can With Galentine's Day Kit
Marketing Daily, Danielle Oster - Tuesday, January 16, 2024
Kit includes four cans of RTD cocktail, disco ball straws, two Absol ...
- Uber Shuts Down Drizly, Its Alcohol Delivery Service
MediaDailyNews, Colin Kirkland - Tuesday, January 16, 2024
Uber is shuttering its U.S.-based alcohol delivery service Drizly, with plans ...
- 'We Ran A Different Playbook': Behind Dos Equis' 'Tailgate Throwdown' Strategy
CPG Insider, Danielle Oster - Friday, January 12, 2024
"This campaign brought the brand directly to consumers. It's one thing ...
- Hennessy Curates Music To Enhance Boutique Experience
Out to Launch, Fern Siegel - Tuesday, January 9, 2024
The idea is to intensify the in-store experience via immersive audio. ...
- Booze, Bev Forecast: RTD, Non-Alcoholic Grows, Beer Faces Rebound
Marketing Daily, Danielle Oster - Monday, January 8, 2024
Reversing a five-year pattern, beer should have a return to growth, d ...
- Guy Fieri, Two Roads Brewing Spike Flavortown Fruit Punch
Marketing Daily, Danielle Oster - Sunday, December 31, 2023
The celebrity chef is partnering with the brewer on a line ...
- Molson Coors Is Helping New Year's Revelers Get Home Safe In 7 Cities
Marketing Daily, Danielle Oster - Wednesday, December 27, 2023
The company partners with local transit in each city to offer fr ...
- Guinness Introduces 'Foot Pints' Boots For Winter Trips To The Pub
Marketing Daily, Danielle Oster - Thursday, December 21, 2023
A limited-edition merchandise release, the boots imprint a Guinness pint glass ima ...
- Molson Coors Blends Beer, Whiskey Flavors For Double Barrel Red Ale
Marketing Daily, Danielle Oster - Wednesday, December 20, 2023
The collaboration between Terrapin Beer Co. and Five Trail Whiskey hints ...
- Crack Open A Holiday Beer: Molson Coors Brings Back Seasonal Merch
Marketing Daily, Danielle Oster - Tuesday, December 5, 2023
The Beercracker is a spin on the nutcracker, assigning the functional holid ...
- Angry Orchard's 'Angry Swap' Shames Bad Gifts
Marketing Daily, Danielle Oster - Tuesday, December 5, 2023
Drinkers can submit images of their worst gift swap gifts for ...
- Guinness Launches Cosmic Imagery Campaign in China
Marketing Daily, Danielle Oster - Wednesday, November 29, 2023
"A Whole Universe" includes visual elements resembling recognizable astronomical phenomena like ...
- A Beer Bagel? Blue Moon Partners With Baked Goods Brand Again
Marketing Daily, Danielle Oster - Tuesday, November 28, 2023
The MolsonCoors beer teamed up with Connecticut-based Popup Bagels for the Bl ...
- Couple Says 'I Dew' At Hard Mtn Dew Nuptial
Marketing Daily, Danielle Oster - Monday, November 27, 2023
The Dew-sponsored wedding came complete with a neon green and black aesthet ...
- Michelob Ultra Brings Back F1 Greats With 'Lap Of Legends' Event
Marketing Daily, Danielle Oster - Sunday, November 19, 2023
Through AI and AR, "Lap of Legends" pits one current driver again ...
- AB InBev Seems To Be Eliminating U.S. CMO Role
Marketing Daily, Danielle Oster - Thursday, November 16, 2023
AB InBev U.S. marketing lead Benoit Garbe is leaving the company ...
- Country Star Who Called Out Anti-Trans Bigotry To Kick Off 2024 Bud Light Tour
Marketing Daily, Danielle Oster - Monday, November 13, 2023
Zach Bryan will open Bud Light's Super Bowl festivities with a performan ...
- Rock Out 'In The Moment' With Jack Daniel's
MAD, Fern Siegel - Friday, November 10, 2023
Jack Daniel's has a long history with musicians and promotes living li ...
- Smuttynose Parent Company Acquires Five Boroughs Brewing Co.
Marketing Daily, Danielle Oster - Thursday, November 9, 2023
Each property will gain a stronger presence outside its home region: Brooklyn-bas ...
- 'Must Be A Jameson' Targets Adventurous Spirits That Favor Smooth Whiskey
MAD, Fern Siegel - Wednesday, November 8, 2023
Ogilvy debuted its first creative work for the Irish whiskey since winni ...
- Baileys Taps Waddingham To Conduct Seasonal Spot
MAD, Fern Siegel - Monday, November 6, 2023
The festive ad, promoting one of the world's top spirits, is runni ...