- Apple Releases Dynamic Ad Insertions For Live Streaming Video Podcasts
MediaDailyNews, Laurie Sullivan - Tuesday, February 17, 2026
The move to HTTP Live Streaming brings a YouTube-style monetization service ...
- Comcast Rolls Out Deterministic Data For Travel Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, February 12, 2026
A first-of-its kind partnership between Comcast Advertising and Adara brings deterministic-based measureme ...
- Twitch Introduces Pause-Screen Ads
MediaDailyNews, Colin Kirkland - Tuesday, February 10, 2026
Following the release of a live-shopping feature, Twitch announced a new ...
- Nielsen Kicks Off New Co-Viewing Effort On Super Bowl Sunday
Television News Daily, Wayne Friedman - Tuesday, February 3, 2026
The pilot program features a "new methodology enhancement." ...
- How Much Sports Can Legacy Networks Add To Prime Time?
TV Watch, Wayne Friedman - Tuesday, January 27, 2026
What if sports becomes even more common - on a daily bas ...
- EDO Found Liable For iSpot Breach, $18.3M Awarded
Television News Daily, Wayne Friedman - Friday, January 16, 2026
According to the iSpot complaint, EDO spent three-and-a-half years improperly obtaining da ...
- Google Kicking Off New DV360 Live Sports Inventory With Winter Games
MediaDailyNews, Laurie Sullivan - Wednesday, January 14, 2026
Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal ...
- Fans Want Sports That Feel Shorter, Fairer, More Social: Harris Poll
Research Intelligencer, Robert Williams - Thursday, January 15, 2026
The findings sharpen the brief at a moment when sports remain o ...
- TikTok To Stream 2026 FIFA World Cup Content
MediaDailyNews, Colin Kirkland - Thursday, January 8, 2026
FIFA has announced it will broadcast clips of games from the 20 ...
- Discord Brings Developer-Led Commerce To Gaming Communities
MediaDailyNews, Colin Kirkland - Tuesday, December 2, 2025
With new in-app ecommerce options, Discord says it now allows gamers ...
- Amazon Brings Location-Based Interactive Ads To Prime Video
MediaDailyNews, Laurie Sullivan - Monday, November 10, 2025
"Interactive Video Ads," introduced Monday, expands Amazon Ads' national ad capabilities in ...
- TikTok To Honor U.S. Creators Ahead Of Sell-off
MediaDailyNews, Colin Kirkland - Monday, November 3, 2025
TikTok plans to host its first live U.S. awards show at t ...
- Analyst Forecasts 18% Gain In Q3 Streaming Ad Buys
Television News Daily, Wayne Friedman - Monday, October 27, 2025
National linear TV will drop 10% to $4.65 billion, with national ...
- Streaming Starting Up More Viewer Sessions Vs. Live?
TV Watch, Wayne Friedman - Wednesday, September 17, 2025
Five years ago in 2020, during the midst of the pandemic, li ...
- YouTube's NFL Brazil Broadcast Breaks Livestream Records
MediaDailyNews, Colin Kirkland - Tuesday, September 9, 2025
The future of sports marketing may be intertwined with YouTube's live N ...
- Sports Rights Costs Grow Faster Than Revenue Gains
Television News Daily, Wayne Friedman - Friday, August 29, 2025
For the last 10 years, U.S. sports rights costs have rocketed ...
- IAB Tech Lab, Industry Suppliers Create Live Stream Ad Playbook
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
IAB Tech Lab has developed a Live Event Ad Playbook with leadersh ...
- TikTok Launches American Idol-esque Singing Competition
MediaDailyNews, Colin Kirkland - Tuesday, July 29, 2025
TikTok has partnered with iHeartRadio to launch "Next Up: Live Music," ...
- TikTok Partners With 'Tomorrowland' Music Festival Brand
MediaDailyNews, Colin Kirkland - Thursday, July 3, 2025
TikTok has announced a content deal with "Tomorrowland," a Belgian electronic mus ...
- YouTube Increases Minimum Age To Livestream
MediaDailyNews, Colin Kirkland - Wednesday, June 25, 2025
As of July 22, creators under the age of 16 will n ...
- Dos Equis Connects To Music, Performance, Hispanic Culture
Performance Marketing Insider, Laurie Sullivan - Friday, June 6, 2025
Some 92% of Hispanic music listeners say music connects them to the ...
- Layoffs, Revamped Film/TV Marketing - As Business Concerns Mount Over AI
TV Watch, Wayne Friedman - Wednesday, June 4, 2025
Layoffs come amid heightened business concerns over AI. What does this ha ...
- Amazon Focuses On Performance Tools For Publishers
MediaDailyNews, Laurie Sullivan - Wednesday, May 21, 2025
Amazon Publisher Services has stepped up its focus on performance-based tools f ...
- TikTok Invites Customers To Direct Message Live Streamers
MediaDailyNews, Colin Kirkland - Monday, May 12, 2025
TikTok is rolling out a new "Live" feature designed to help li ...
- The Ins And Outs Of Brand IP Security, According To TikTok Shop
MediaDailyNews, Colin Kirkland - Monday, May 5, 2025
In an effort to dispel brand concerns over their intellectual property bei ...
- Two 'Possible' Visions For The Legacy Of Media, America Too
Red, White & Blog, Joe Mandese - Sunday, May 4, 2025
This post contains sensitive content, which some may find offensive or disturbin ...
- Magnite Simplifies TV-Focused Platform To Attract Performance Biz
MediaDailyNews, Laurie Sullivan - Thursday, April 24, 2025
Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discove ...
- YouTube Ad Revenue Jumps 10.3% To $8.9B
Performance Marketing Insider, Laurie Sullivan - Friday, April 25, 2025
Google began testing AI Overviews in YouTube as the company turned ...
- TikTok Adds Commerce, Livestream Shopping To More Regions
MediaDailyNews, Colin Kirkland - Wednesday, February 19, 2025
Along with its recent plans to launch in Mexico, TikTok will expa ...
- Social Commerce, Live Shopping: A Conversation With Mavely's Usaid Khan
MediaDailyNews, Colin Kirkland - Thursday, February 13, 2025
Mavely VP of Business Development Usaid Khan talks about the promise ...