- Farrell Named SVP, Marketing For Agital
People on the Move, Fern Siegel - Friday, April 12, 2024
She is responsible for driving brand awareness and lead generation initiatives f ...
- Our Industry Needs To Improve Our Industry Education For Colleges
Media Insider, Maarten Albarda - Friday, April 12, 2024
Involvement from the advertising and marketing community has largely been the responsibili ...
- Sprite Campaign Takes Refreshing Approach To Privacy
Search & Performance Insider, Laurie Sullivan - Friday, April 12, 2024
Privacy has become important to brands and consumers - but not t ...
- Upfront TV-Streaming Marketplace: Executives Have 'Some' Optimism
Advanced TV Insider, Wayne Friedman - Thursday, April 11, 2024
Upfront video ad and marketing execs have "some" optimism in the TV-streami ...
- B2B Startups Dodge Marketing - And This Could Hurt Their Valuation
Email Insider, Ray Schultz - Thursday, April 11, 2024
Systematic marketing "provides the greatest benefits to the valuations of early B ...
- Snap Increases Privacy Protection For Advertisers Via Snowflake Integration
MediaDailyNews, Colin Kirkland - Tuesday, April 9, 2024
Snap is making new efforts to help its ad partners deliver sa ...
- NBCU Projects Record Olympic Ad Sales, $1.2B To Date
Television News Daily, Wayne Friedman - Tuesday, April 9, 2024
NBCU Prime Pods intended to slim down the ad glut on NB ...
- Defining Success: Three Ways To Improve Your Marketing Effectiveness Strategy
MAD, Marina Stuefer - Monday, April 8, 2024
Defining success is overlooked or rushed by many marketers. The process ...
- The Virtues Of Video: Why And How Marketers Are Using It
Email Insider, Ray Schultz - Monday, April 8, 2024
Two thirds of marketers in a survey said video is the mo ...
- Warby Parker, Delta, Krispy Kreme, SunChips, Moon Pie Take Advantage Of Eclipse
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, April 7, 2024
Warby Parker is expanding its activities announced last month by offering ISO-certifi ...
- Behind the Manischewitz Rebranding
CPG Insider, Danielle Oster - Friday, April 5, 2024
The effort attempts to broaden the 130-year-old company's appeal, as it al ...
- Slow-Time Data: Brands Are Having Trouble Tracking Customer Behavior
Email Insider, Ray Schultz - Friday, April 5, 2024
Fewer than half of marketers are collecting real-time experience data, Acoustic a ...
- Zalis Joins Mint Advisory Board, Championing Net Zero In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, April 3, 2024
Mint CEO Lorenzo Larini says Zalis is "a huge advocate of diversi ...
- Citizens Appeals To Financial 'Two Cents' In Latest Ad Campaign
Marketing Daily, Laurie Sullivan - Tuesday, April 2, 2024
Citizens' latest ad campaign addresses its support for personal services and financi ...
- Streamers' National TV Marketing Dips 20% In Q1
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Streaming marketing on national paid and promotional TV networks continues to s ...
- Search Generative Experience As A Complete Alternative To Search
Search & Performance Insider, Laurie Sullivan - Tuesday, April 2, 2024
Some say generative AI will never replace traditional search engines, but t ...
- Advanced TV Platform Cadent Buying Machine-Learning Developer AdTheorent
Television News Daily, Wayne Friedman - Monday, April 1, 2024
The new combined Cadent-AdTheorent cross-platform media company will look to provide performan ...
- This Merck Exec's Prescription For Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 12, 2024
"It really forced me to grow up quickly, but it was o ...
- Branding Vs. Performance: Should Advertisers Choose One Over The Other?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 1, 2024
Brave CEO Amir Sharer has refocused the SSP on running branding campaig ...
- Reddit Leans Into AI With New Ad Creation Tools
MediaDailyNews, Colin Kirkland - Friday, March 29, 2024
Reddit has released a new ad copy chatbot that creates AI-generated headline ...
- Marketing Happy Talk: The Pros Are Hopeful Despite Critical Challenges
Email Insider, Ray Schultz - Friday, March 29, 2024
Loss of third-party cookies is troubling to almost 90% of marketers. B ...
- LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, March 27, 2024
LinkedIn Ads plans to roll out a solution this week to automa ...
- Sans McDaniel: What Do MSNBC, NBC Really Need Now?
TV Watch, Wayne Friedman - Thursday, March 28, 2024
What should we make of the turnaround with Ronna McDaniel - a ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversal
MediaDailyNews, Laurie Sullivan - Tuesday, March 26, 2024
Advertisers and publishers will have an expanded tool for real-time collaboration ...
- CTV Ad Frequency Soars 80% In 2 Years: Report
Television News Daily, Wayne Friedman - Tuesday, March 26, 2024
The frequency of ad messages for CTV continues to increase -- risi ...
- AI Mates: How Both Consumers And Marketers Are Using It
Email Insider, Ray Schultz - Tuesday, March 26, 2024
Over half of all consumers in a survey by Adobe said th ...
- Sailing Across The Channels: How Brands Might Personalize Their Messaging
Email Insider, Ray Schultz - Monday, March 25, 2024
Intelligent Messaging - a tool from Merkle created by Dentsu's Integrated Solutio ...
- Do Advertisers Dream Of Electric Sheep?
Media 3.0, Joe Mandese - Monday, March 25, 2024
"We've reached a tipping point where AI has shifted from a nice-to-ha ...
- O'Leary's Plan To Buy TikTok Would Likely Not Include The Algorithms
MediaDailyNews, Laurie Sullivan - Friday, March 22, 2024
The plan is to raise $30 to $40 billion just for t ...
- Reddit Takes 'Snoo' Public As Stock Pops At Open
MediaDailyNews, Laurie Sullivan - Thursday, March 21, 2024
A video conveys what Reddit says are the brand's four traits: delightful ...