Tag results for "measurement"
- ID5 Closes $20M Series B Funding, Expands Identity FocusTransUnion and Sir Martin Sorrell's S4S Ventures contributed significantly to the fundi ...
- Trust In Google Ads Down, PPC Report Cites AI As Top PriorityThe State of PPC Global Report 2024 provides insights to better understa ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversalAdvertisers and publishers will have an expanded tool for real-time collaboration ...
- Metrics Roll Call: The 9 Basic Email MeasurementsBeing data-driven is no help if marketers don't know what to trac ...
- The Snap Behind Qualcomm's DragonSnapdragon wanted to connect with consumers on an emotional level through audi ...
- Google Gives Advertisers An Open-Source Privacy Measurement ToolGoogle on Thursday announced Meridian, the company's first open-source Marketing Mix Mode ...
- Comscore Integrates Campaign Ratings With YouTubeComscore and YouTube today announced expansion of YouTube's existing measurement capabilities ...
- Metric Shows Critical Connection Between Time And AttentionGumGum's attention metrics company Playground xyz has a new attention framework ...
- Tech Lab Updates Podcast Ad Measurement, Grapples With File DownloadsThe updates are intended to address the challenges in measuring podcast aud ...
- Talk Of Google Lawsuit Around Privacy Sandbox Rumbles Through IndustryCaptify CPO Amelia Waddington says she would not be surprised if ...
- DOOH Video Climbing In Ad SpendAdvertisers are increasing their use of short-form vertical video content from soci ...
- Advertisers Prepare As Sports Fans Get Ready For Super Bowl LVIIISports fans honor their teams by purchasing merchandise that shows their devotio ...
- Stagwell, MNTN Partner On Targeting, Measurement MetricsThe partners say they are also prioritizing automated optimization technology with t ...
- Agencies 'Excited' To Dive Deeper Into Attention For Programmatic Ad BuysIAS has released a new metric dubbed "quality attention," which integrates med ...
- Email By The Yard: A Primer On MetricsFrom the open rate to the bounce rate, email senders must ke ...
- DV, IAS Expand Brand Safety Measurement To YouTube ShortsNew capabilities build on earlier intro of viewability, IVT measurement for YouTu ...
- Disney Hits Launches First Multispot Ad CampaignThe campaign spotlights how Disney Hits brings musical enchantment to fans ...
- Microsoft Hires Altman To Run AI, OpenAI Taps Ex-Twitch CEOMicrosoft said early Monday morning that Sam Altman will lead the company ...
- FreeWheel Council, VAB Push Checklist For Buying 'Premium' VideoThe move continues a battle with YouTube over value of so-called "premiu ...
- Active Attention Launches With Deterministic MeasurementAudi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- Comscore Integrates Roku In Cross-Platform Measurement SolutionUsers can access Roku-specific co-viewing data across ad campaigns on the Ro ...
- Netflix To 'Educate' Consumers About Ads, Expand TargetingNetflix is working on measurement partnerships outside the U.S,, according to i ...
- New WPP Index Purports To Show Creativity Drives Brand GrowthIt's called the Creative Capital Index and it was designed by BA ...
- CTV Media Eyes Active Attention MetricsKERV Interactive is looking to measure attention in CTV media by usi ...
- Media Buyers Move Dollars To Cut Emissions In CampaignsDriven by sustainability and ability to measure campaigns, OpenX partnered with carb ...
- Advertisers Admit Falling Short On Optimizing Converged TVFifty-six percent spend more than half their time trying to optimize resul ...
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'Omnicom's OMD unit and Teads will release results of what they ca ...
- Swimming In Myths And Under Murky Waters In Programmatic CTVIs there an effective attribution model to support CTV? Lack of transparen ...
- Reddit Introduces First-Party Measurement ToolsThe tools - intended to quantify the incremental impact and overall effectivene ...
- YouTube Adds New And Returning Viewer ReportYouTube earlier this week launched an analytics metric for a report ...
