- Google, Microsoft Bet Big On GAI In Q1 - And Win
MediaDailyNews, Laurie Sullivan - Thursday, April 25, 2024
Alphabet and Microsoft reported earnings Thursday. Both had a better-than-expected Q1 202 ...
- Microsoft Launches Its Smallest AI Model
MediaDailyNews, Laurie Sullivan - Tuesday, April 23, 2024
Microsoft says the mini AI model can outperform models twice its si ...
- Microsoft Makes Another Large Investment In An AI Company
MediaDailyNews, Laurie Sullivan - Wednesday, April 17, 2024
With the infusion of funds, Microsoft gains a minority stake in t ...
- Cyber Thieves Turn To Gen AI: Handing Self-Service Checks To Technology?
Search & Performance Insider, Laurie Sullivan - Monday, April 15, 2024
Cyber thieves have learned to engineer attacks using AI deepfake injections, laun ...
- Google's Parent Could Make A $33B Acquisition, But Face Regulatory Hurdles
Search & Performance Insider, Laurie Sullivan - Tuesday, April 9, 2024
If Alphabet acquires HubSpot, the deal by some estimates would be wor ...
- What Hackers Do With 54B Leaked Cookies
Search & Performance Insider, Laurie Sullivan - Monday, April 8, 2024
NordVPN has found billions of ad tracking cookies leaked on the da ...
- Trust In Google Ads Down, PPC Report Cites AI As Top Priority
Search & Performance Insider, Laurie Sullivan - Friday, April 5, 2024
The State of PPC Global Report 2024 provides insights to better understa ...
- Microsoft Pursues Automated CPC Bidding
MediaDailyNews, Laurie Sullivan - Thursday, April 4, 2024
As Microsoft's platforms turn to automation, all manual cost-per-click bidding for new ...
- Gmail Spam Tag: Some Microsoft Emails Are Being Blocked As Noncompliant
Email Insider, Ray Schultz - Wednesday, April 3, 2024
Gmail is rejecting possible spam emails, but there's no sign that t ...
- Perplexity Referrals To Brand Sites Growing, Data Shows
Search & Performance Insider, Laurie Sullivan - Wednesday, April 3, 2024
The analysis showing nearly 40% growth in referrals from AI-driven "ask" engi ...
- Walmart Advertisers Will 'Plug' In To Self-Serve Machine-Learning Tool For Creative
MediaDailyNews, Laurie Sullivan - Monday, April 1, 2024
New media in-store experiences will boost awareness and support self-service capabilities includi ...
- Search Generative Experience As A Complete Alternative To Search
Search & Performance Insider, Laurie Sullivan - Tuesday, April 2, 2024
Some say generative AI will never replace traditional search engines, but t ...
- Microsoft Solution For Chatbot Trickery
MediaDailyNews, Laurie Sullivan - Thursday, March 28, 2024
Microsoft's Azure teams for OpenAI Service and AI Content Safety launched wh ...
- LinkedIn Short-Form Video Feed - Will Revenue Sharing Come Next?
Search & Performance Insider, Laurie Sullivan - Thursday, March 28, 2024
Short-form video has hit the LinkedIn feed, following platforms like YouTube a ...
- Microsoft Bing Search And Microsoft Advertising Lead Steps Down, Confirmed
MediaDailyNews, Laurie Sullivan - Tuesday, March 26, 2024
With a push into AI, would Microsoft rebrand Bing to Copilot? Mikha ...
- A Year After Leaving Mindshare, Amanda Richman Lands At Microsoft
MediaDailyNews, Joe Mandese - Tuesday, March 26, 2024
The long-time media agency chief confirmed she was hired by Microsoft Advertisi ...
- Will Microsoft Drop Bing Brand For A More Integrated Copilot Search?
Search & Performance Insider, Laurie Sullivan - Tuesday, March 26, 2024
Microsoft has been pushing to integrate generative AI into all its product ...
- How Far Will Google And Microsoft Go To Collaborate?
Search & Performance Insider, Laurie Sullivan - Thursday, March 21, 2024
If Microsoft Advertising could provide a Performance Max product with capabilities simil ...
- Microsoft Hires Google's DeepMind Co-Founder To Run New AI Unit
MediaDailyNews, Laurie Sullivan - Tuesday, March 19, 2024
Suleyman will oversee projects including integration of AI Copilot into Windows a ...
- LinkedIn Working On In-App Games
MediaDailyNews, Colin Kirkland - Monday, March 18, 2024
LinkedIn is looking to provide its users with simple, puzzle-based experiences simil ...
- Nvidia Introduces Latest AI Chips That Google, Microsoft, Amazon Will Use
Search & Performance Insider, Laurie Sullivan - Tuesday, March 19, 2024
The future of advertising and other industries will change with the emergen ...
- Microsoft Windows Puts Pop-Up Ads Into Google Chrome
MediaDailyNews, Laurie Sullivan - Friday, March 15, 2024
Microsoft is reportedly once again using pop-up ads in Google's browser ...
- Microsoft Deal With Oracle Provides Clues To Its AI Investments
MediaDailyNews, Laurie Sullivan - Thursday, March 14, 2024
Microsoft is making investments in infrastructure to dominate the areas of ...
- Floating The Balloon: AI Moves Search From Mobile 'Near Me' To 'For Me' Mindset
Search & Performance Insider, Laurie Sullivan - Friday, March 15, 2024
The biggest challenge for search is to summarize the world's information ...
- Teads Expands LG Ads Partnership, Builds One Platform To Buy, Run Global CTV Ads
MediaDailyNews, Laurie Sullivan - Wednesday, March 13, 2024
TV ad buys for global advertisers operating in many markets can beco ...
- Google Restricts Gemini From Answering Election-Related Queries Worldwide
MediaDailyNews, Laurie Sullivan - Tuesday, March 12, 2024
Google has begun to restrict the types of election-related queries Gemini wi ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Search & Performance Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...
- Apple Tests AI-Powered Tool To Optimize App Store Ads
MediaDailyNews, Laurie Sullivan - Monday, March 11, 2024
Apple is testing a new campaign type where advertisers enter their budg ...
- Criteo Outlines Test And Reporting Cycle For Google Privacy Sandbox
Search & Performance Insider, Laurie Sullivan - Tuesday, March 12, 2024
Criteo plans to publish a final report by June 15 to t ...
- Microsoft Performance Max Expands Globally, Features And Platforms On Roadmap
MediaDailyNews, Laurie Sullivan - Thursday, March 7, 2024
Microsoft will offer the option to buy ads through Microsoft Performance M ...