- TV Giants Coming To Upfronts With No Strikes Against Them
TVBlog, Adam Buckman - Thursday, May 9, 2024
Star power -- and Jimmy Kimmel, too -- will return next we ...
- NBCU Strikes First-Party Data Deal With Instacart
Television News Daily, Wayne Friedman - Monday, May 6, 2024
To ramp up performance-based ad efforts for better business outcomes, NBCU h ...
- TV Networks: Pump Up The 'Hush' Trump Promo Volume
TV Watch, Wayne Friedman - Tuesday, May 7, 2024
TV networks are running headlines citing Trump's criminal trial as "a hush-mon ...
- New NBA Deals: Will Disney, WBD Take An Advertising Hit?: Analyst
Television News Daily, Wayne Friedman - Thursday, May 2, 2024
Adding NBCU into the NBA live, linear TV networks lineup could me ...
- National TV Ad Revenue Sinks 7.4% To $7.2B In Q1: Analyst
Television News Daily, Wayne Friedman - Tuesday, April 30, 2024
Among major legacy owned TV networks, national broadcast/cable TV advertising is estimat ...
- AI: Threat Or Opportunity? News Leaders Take Up Topic At IAB NewFronts
TVBlog, Adam Buckman - Wednesday, May 1, 2024
Managing AI, correcting misperceptions of news, and investing in new innovations we ...
- Roku Inks NewFront Deals With Trade Desk, iSpot, NBCU
Television News Daily, Wayne Friedman - Tuesday, April 30, 2024
Trade Desk advertisers now have direct access to Roku via a priva ...
- Comcast's Long-Time Diversification Strategy Up To The Test?
TV Watch, Wayne Friedman - Monday, April 29, 2024
Growing out of its core cable TV system business of TV network ...
- Peacock Q1: Subscribers Rise 3M, Revenue Higher But Losses Continue
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Although Peacock added another three million paid subscribers in Q1 to ...
- X To Start Smart TV App
Television News Daily, Wayne Friedman - Tuesday, April 23, 2024
Moving more fully into the TV/video marketplace, X is starting up ...
- Amazon Hires Former NBCU Exec Bhatia For Global Video Advertising
Television News Daily, Wayne Friedman - Friday, April 12, 2024
Bhatia will oversee Amazon's TV ad business including live sports, Amazon Freeve ...
- Streaming Content Spend Growing Again? Good News For Profitability?
TV Watch, Wayne Friedman - Friday, April 12, 2024
Bernstein Research estimates that for every $1 dollar spent on content, ...
- NBCU Projects Record Olympic Ad Sales, $1.2B To Date
Television News Daily, Wayne Friedman - Tuesday, April 9, 2024
NBCU Prime Pods intended to slim down the ad glut on NB ...
- LinkedIn Teams With NBCU For B2B CTV
MediaDailyNews, Laurie Sullivan - Thursday, April 4, 2024
LinkedIn has entered the CTV ad business. NBCU joins as an initi ...
- NBC News Meanies Gang Up On New Girl
TVBlog, Adam Buckman - Friday, March 29, 2024
Ronna McDaniels was in the picture for one episode before she w ...
- Sans McDaniel: What Do MSNBC, NBC Really Need Now?
TV Watch, Wayne Friedman - Thursday, March 28, 2024
What should we make of the turnaround with Ronna McDaniel - a ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversal
MediaDailyNews, Laurie Sullivan - Tuesday, March 26, 2024
Advertisers and publishers will have an expanded tool for real-time collaboration ...
- NBC News Drops McDaniel Following MSNBC, NBC Outcry
Television News Daily, Wayne Friedman - Wednesday, March 27, 2024
NBC News has decided to drop Ronna McDaniel, the controversial former cha ...
- Lovey-Dovey, Game-Playing Hosts Reflect Late-Night Changes
TVBlog, Adam Buckman - Tuesday, March 26, 2024
A lovefest between two late-night foes on NBC's "Password" is the late ...
- Olympic TV Sport Multi-Frames: More Eyes - And Eye Drops? Hello, Sponsors
TV Watch, Wayne Friedman - Friday, March 22, 2024
A new feature will allow viewers to track up to 40 li ...
- NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To Olympics
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
The expanded deal with VideoAmp will offer audience-based cross-platform planning and measuremen ...
- NBC Sports' 'Paris Olympics' Extends Reach Into AMC Theaters
MediaDailyNews, Wayne Friedman - Thursday, March 14, 2024
To extend reach for its Paris Olympics event, NBC will offer ...
- NBCU, DoubleVerify Strike AI Brand-Safety Deal
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
The new effort will analyze campaign performance using AI and new metric ...
- TV Bigs Getting Out Front Of Upfronts With Early Announcements
TVBlog, Adam Buckman - Thursday, February 15, 2024
Upfront Week announcements are already coming fast and furious from the b ...
- Dick Wolf Owns 9 Prime-Time Hours With Brand-Extended Shows
TVBlog, Adam Buckman - Friday, February 9, 2024
By next week, nine hours of network prime time -- out ...
- NBCU Returns To Radio City For Upfront Presentation
Television News Daily, Wayne Friedman - Wednesday, January 31, 2024
NBCU is returning to its usual place in Radio City Music Ha ...
- Legacy TV-Based Media Caught In No Man's Merger-Land
TV Watch, Wayne Friedman - Tuesday, January 30, 2024
Investors don't seem happy with the prospect of companies like Comcast Corp./NBC ...
- Love Is In The Air, Even For Top Media Execs Facing Major Challenges
TV Watch, Wayne Friedman - Monday, January 29, 2024
"While there may be speculation about what we could do next, I ...
- Peacock Q4 Ad Revenue 28% Higher, NBCU Down 7% Overall
Television News Daily, Wayne Friedman - Thursday, January 25, 2024
NBCU's domestic ad revenue continued to sink overall, while Peacock ad reven ...
- Will Netflix's $5B WWE Deal Give A Boost To Its Ad Business?
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Netflix will be exclusive partner for WWE content including "Raw" programming. T ...